Automotive Black Technology Chapter 1262: : Rolls-Royce dealer lineup!

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The showroom at the Rolls-Royce headquarters is like a small car museum, where almost all models of the Rolls-Royce brand from its creation to the present are displayed.

Whether it is the "ancestral model" with a one-cylinder engine and a hand-cranked steering wheel similar to a horse-drawn carriage, or those models that briefly appeared in automobile history but did not gain recognition in the market, or the latest A new Rolls-Royce, or a concept car that heralds the future direction of the brand.

Here, without exaggeration, is the history of Rolls-Royce.

And it is here, in a newly planned exhibition hall marked with the big B with wings, that a silver-white Continental is already on display there.

More than a hundred Rolls-Royce agents arrived as scheduled.

Only after seeing these agent lists and the notes that Kate Li intended to make on this list did Li Fanyu realize the gap between Zhengxin and Rolls-Royce.

After Zhengxin acquired Hongqi and launched Elegance and Youth, the first thing that came to mind was to launch precise circle marketing.

This marketing method was proved to be feasible by subsequent sales. But there is no doubt that Rolls-Royce, a century-old brand, has done more thoroughly. When comparing the two, the gap is immediately apparent;

Taking the list in Li Fanyu’s hand as an example, the only Chinese agent is named Ge Jianhong.

Who is Ge Jianhong?

Chairman of Domestic Laiyao Group, which owns the authorized agency of two top automobile brands, Risfast and Rolls-Royce, and owns 59 5S automobile sales flagship stores across the country. In addition, the group is also involved in the film and television industry and has the Cheng Long team. In terms of luxury goods, it has the sales agency rights for many luxury brands such as Bordeaux, Jaeger-LeCoultre, and Tiffany.

It can be said that this group is simply a luxury goods professional!

Moreover, the owners of the flag company, Ge Jianhong and his wife, are also the number one figures in the top Chinese business circles. He usually doesn't show off his integrity. You can't find such a good person on Baidu. He is also low-key. However, the assets are also close to 100 billion level, not much lower than Li Fanyu.

The proper invisible rich man,

Are you awesome enough?

But among the people on the list in Li Fanyu's hand, Ge Jianhong and his wife are definitely not the ones with the deepest background!

The French fashion giant NGN Group, the Royal Winery of Belgium, and even some members of the British royal family appear on this list.

Li Fanyu believes that when recruiting these agents, Rolls-Royce must have strictly evaluated the qualifications of investors before selecting them.

Ordinary car dealers should have no chance to catch their eye, let alone participate in the power competition behind them.

What is the power behind it?

Government, capital, social connections, and agents’ combined sales capabilities of luxury goods other than cars... include these, but are by no means limited to these!

It can be said that these agents are consortia with high-end luxury sales experience and strong financial resources. Moreover, the person in charge and the beneficiary of the agency are rich themselves, which makes it easier to form a circle effect and drive vehicle sales. In fact, these agents can share local contacts with Rolls-Royce and have very strong back-end resource mobilization capabilities.

There are also cross-industry alliances. These agents usually have agency rights for other luxury goods in addition to cars. Through joint operations of luxury goods such as jewelry, red wine, and watches, customer resources and marketing channels are shared.

Have financial strength, connections, operational experience, and customer resources,

With an agent like this, what kind of car cannot be sold? Why worry about not being able to sell it?

As for top brands like Rolls-Royce, their investment is actually not large.

As land prices continue to rise and manufacturers’ store construction standards improve, Zhengxin’s cost of operating 4S stores and flagship stores for brands such as Audi, Land Rover and X-car is around 150 million yuan per year.

The cost of building a 5S store like Rolls-Royce is slightly higher

But don’t forget, the ultra-luxury brand combines 5S with urban showrooms, so the number of cars taken away is not large. The capital required will not be higher than that of a first-tier luxury brand such as Audi and Mercedes-Benz, which is a no-brainer for investing in multi-capital market consortiums, that is, these agents.

The reason that determines the specifications of Rolls-Royce's agency is that the ultra-luxury brand's return on investment is extremely high. Given the good market conditions in the past two years, it is normal for the investment to be recovered in 2-3 years.

High profitability allows Rolls-Royce to recruit the best agents in the world. These high-quality agents also play the most important role in the stable development of Rolls-Royce.

This is a perfect top-level car and luxury goods sales ecosystem!

Now, Li Fanyu finally knows why he put so much effort into submitting this agency information from the company.

At the same time, he also knew why Zhengxin Hongqi had exhausted so much energy and could not leave the country.

From this most basic sales link, it is simply a world of difference!

That old bastard, Gerald, is an old liar!

They keep saying that what Zhengxin Hongqi lacks is user service. Indeed, it has this relationship. But damn, in the face of such an agency network and a monopoly on customer resources, customer service is useless no matter how good it is!

There is an egg for use!

Now Li Fanyu finally understood that the old knight had only told him half the truth from beginning to end.

If nothing else, just relying on this agency model, Li Fanyu feels that his entry into Rolls-Royce this time is worth it!

I learned it!

He believes that such an agency model was definitely not developed by a few people at Rolls-Royce or the management at a meeting. This must have been a long process of brand development, step by step exploration, error tolerance, correction, and finally developed to the current level.

This is experience.

This is wealth!

……

"Director Li, all the agents are here." In the exhibition hall, Li Kai walked to Li Fanyu and whispered softly.

"Oh?" Li Fanyu wiped his hair and walked out of his fantasy, "Is this a way to give face? Are the agents here in person, or..."

Li Kai chuckled, "Of course it's impossible for all agents to come in person. Some of them are sent representatives, but according to my investigation just now, these agents also have decision-making power."

Li Fanyu nodded, straightened his suit, and said: "Go ahead and invite people in. These agents must be maintained. In the future, the red flag... huh?"

Seeing this guy winking, Li Kai gritted his teeth and said, "I understand! Then I'll go and invite the people in."

Li Fanyu waved his hand.

It doesn’t take a while.

In Bentley's showroom, Li Fanyu smiled and strode over when he saw the agents walking in together.

"Ladies and gentlemen, welcome to London, and it is a great honor to meet you. I, Li Fanyu, on behalf of Zhengxin Group and Rolls-Royce, welcome you all.

In the next three hours, I will show you the most sincere work from Zhengxin Group for the automobile manufacturing and luxury goods industry-that is, our Bentley-Continental! ”