Automotive Black Technology Chapter 1307: : Pincer offensive!

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Zhengxin has previously signed a series of cooperation agreements with Rogge, including the import sales agency rights for a total of 9 models from the three brands of Audi, Volkswagen and X-CAR. In addition, Rogge Company strongly promoted He Zhengxin's plan to establish an automobile production base in Circassian.

Before, Li Fanyu actually did not regard this plan as urgent. Because judging from the current Russian market, the market has just shown signs of recovery, and major manufacturers are still fighting to the death over their pitiful market share.

In this fully competitive market, if Zhengxin enters directly as a new competitor, it will be quite uncomfortable to live in the cracks. And this is not in line with Li Fanyu's consistent "predator" business style.

However, in this latest information, several data attracted Li Fanyu's great attention.

The first set of data is that Volga Auto, Russia's largest automobile manufacturer, known as Russian Automobile, has established two large-scale production line projects in southern Russia with an estimated annual output of 600,000 units. Prepare to expand production capacity by 40%.

The second set of data is the proportion of the Russian government’s recent subsidies to the automobile market. Since the beginning of the year, the Russian government's subsidies for the automobile market have been increasing, but the increase is not significant. It fluctuates around 2%. However, according to this latest data, the Russian government increased subsidies in July, raising the urban car purchase subsidy from the original 20,000 rubles to 25,000 rubles.

Although it was only five thousand rubles, the line chart of the subsidy amount ratio suddenly fluctuated.

Obviously, even the marketing department, which never likes to express too many opinions on data reports, noticed this subtle change and specially highlighted this set of data. It's hard for Li Fanyu not to want to see it.

"It seems that the Russian market is going to undergo major changes in the near future." Li Fanyu murmured after seeing this set of data.

"Director Li, I don't quite understand. How did you figure it out?" Chen Yuhan was nominally a secretary, but when Li Fanyu was away, she spent most of her time helping An Ning with some assistant work. Naturally, we will also pay attention to some of the group's businesses. Seeing Li Fanyu sighing with emotion at this time, I couldn't help but be surprised.

Li Fanyu smiled slightly, "The Russian market is essentially very similar to the Chinese market. This Russian automobile is equivalent to our big brother, and it relies on policy. They have expanded their production capacity in the current state of losses, and then In addition, the Russian government has begun to increase car purchase subsidies to warm up the automobile market, which means that Russia wants to rescue the market. I said why Rogge was so anxious before and wanted to jointly build a factory with us. Here, the Russian market has been silent for several years, and this rescue operation will definitely not be small, and we need to prepare in advance.”

He thought for a while, tapped his fingers lightly on the armrest of the sofa, and said: "Yuhan, go ahead. Call the Marketing Department Expansion Manager Zhao Zhongxu."

......

"Director Li! Are you telling the truth?!"

In Li Fanyu's office, Zhao Zhongxu looked excited when he heard that Li Fanyu planned to establish the Zhengxin Russia Region and wanted him to serve as a frontline station!

Although Li Fanyu was talking about playing a front-line position and did not specify what position he would be given, Zhao Zhongxu knew what he was doing, so if he could do it well this time, no matter who went to Russia to serve as the regional director in the future, he would be the second in command. The position is definitely guaranteed.

If you do extremely well, then the position of regional director may not be unattainable!

Thinking of this, he was excited!

Li Fanyu saw his performance in his eyes and smiled secretly in his heart.

He learned about Zhao Zhongxu yesterday through the insurance company and Wang Meimei, and he found that his abilities were acceptable. But maybe because he belongs to the older group of people in the ministry, this person is a little hasty in doing things. In Wang Meimei's words, it was too much force.

But in Li Fanyu's view, this style of conduct is definitely inappropriate in a relatively stable group. But putting it outside to expand territory would be perfect.

Originally, Li Fanyu wanted to find an opportunity to transfer this guy to the European region for a good training. Zhengxin is currently short of people. Although the group is constantly looking for middle-level leaders who can be cultivated through headhunting companies, after all, it is not a matter of following him from the beginning of the company. Came here.

Li Fanyu still has feelings for the company's second batch of employees like Zhao Zhongxu.

Now that I happened to encounter this incident, I thought of him. The deputy manager of the market development department has the right qualifications.

"That's right. This time when you go to Russia, your main task is to understand the market and find out the development strategy that best suits our Zhengxin interests." Speaking of eating here, Li Fanyu emphasized the words "We Zhengxin" .

Zhao Zhongxu understood instantly and nodded immediately.

"In addition, you should work with Xu Da, who is responsible for production quality control, to supervise the establishment of the Circassian factory. We will strive to move our production line within two months and reach production within three months. status."

Faced with Li Fanyu's instructions, Zhao Zhongxu nodded repeatedly: "No problem!"

Li Fanyu smiled slightly, "That's it. This time you go, you can choose the people you think are comfortable to use. Later I will ask Mr. Wang from the Human Resources Department to handle the handover for you and communicate with Rogge Company. Say hello. That’s it. Go back and get ready and leave as soon as possible.”

Zhao Zhongxu nodded heavily, "Thank you, Director Li, for giving me this opportunity! I will cherish it!"

Li Fanyu smiled faintly and waved his hand.

..........

It took Zhao Zhongxu a few days to form the team, and after bidding farewell to Li Fanyu, he embarked on a journey to Russia.

After Li Fanyu finished handling the domestic affairs, he said goodbye to Lima Liba and Dong Jianguo and Han Ping who had started living together, and embarked on the road to the UK.

It's getting lively over there now.

London.

After Li Fanyu arrived, the first thing he did was to bump into An Ning. In addition to applauding for love to relieve the pain of lovesickness, he also discussed the Zhengxin British automobile industry chain in bed during this period. .

On top of the hotel bed.

After learning that Li Fanyu had sent people to develop the Russian market, An Ning smiled and said: "Are you planning to launch a pincer offensive on the European market or what? If Russia's plan is advanced, it will become the United Kingdom. Fighting on two fronts with Russia will not only divert our resources, but also cause a huge reaction from European manufacturers."

Li Fanyu turned over and said helplessly: "There is no way. Rogge Company did not tell us the truth before and hid the fact that the Russian government was about to launch policy stimulus. Then many of the decisions made before were inappropriate. There is nothing I can do about filming Zhao Zhongxu this time. We have to have some backup, and we can't let others lead us. As for fighting on two fronts... it's like chasing a sheep. Two sheep are herding too!”

Li Fanyu pointed at two areas of white greasy hair and raised his eyebrows.