Automotive Black Technology Chapter 1317: : Victory in the first battle!

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After several days of intense preparations, Zhengxin's long-charged fist finally struck out amid the expectations of all those involved in Zhengxin's plan!

"Justin Mini is officially off the production line! The new appearance package is optimized, and Zhengxin Benben in-car interactive technology is added. The price is 30% lower than the imported version! Pre-orders are being accepted, enjoy more discounts, JustNow!"

As the CARBUY website issued the first advertisement officially accepting reservations, the pre-sale of the new generation European version of the Mini Cooper has begun.

Previously, Zhengxin had started selling minis in the UK and most European countries and regions through imports. Although due to import taxes, the price was as high as 40,000 pounds and there was no subsidy, the mini's various functions With balanced performance, good handling and a high degree of personalization, it is very in line with the aesthetic appearance of young Europeans. This car still sells about 1,000 units per month in the UK.

And this situation has lasted for three years!

"The Chinese have made a British car!" This is how the media commented when MINI first entered the British market.

It can be said that the Mini Cooper is a small car that has a natural affinity in the hearts of young people in the UK.

Now, after localized production, the Mini Cooper immediately attracted huge attention!

Because it is affiliated with Rolls-Royce and managed and operated by Rolls-Royce's system, although Mini is a small car, it is still highly customized. The newly upgraded sports appearance package and the Benben in-car interactive technology that debuted in the UK for the first time have further aroused people's enthusiasm for buying this car!

At this time, the newly established Mini Brand Department in the Rolls-Royce headquarters was already very busy. People were shuttled back and forth in the data hall, and the data on the monitoring panel was refreshed every five minutes.

If it weren't for the fact that most of the operators on site were blond or dark-skinned, it would inevitably make people feel like they were in the central command room of a certain domestic Zhengxin brand department.

Li Kai looked at the various data that were constantly being collected on his iPad. He was unusually frivolous and extremely serious.

Calmly analyzing various data, he was currently correcting the omissions or deficiencies in Zhengxin's mini-marketing plan.

If it was a normal listing process, he shouldn't be so busy, but whether it is a mini or body line, they are put into use in the most urgent state. In such a dense and hectic state, he cannot help but He might as well be walking on thin ice.

But currently, it seems that what he was worried about has not happened.

Although there are some omissions, judging from the actual sales of Mini and the evaluation made through market research, this is qualified!

“On the fifth hour of sales, Carbuy has received 540 orders so far!”

"How about offline sales of Welsh companies?"

"We are still counting. Their system has not been authorized to us and is connected to their financial port. There is a delay in uploading data!"

"Continue to follow up and pay more attention to the sales situation in Scotland. We do not have too much advertising investment there. Follow up if necessary!"

"Copy that, President!"

"Okay CEO!"

Following Li Kai’s instructions, the hall became even busier.

In the midst of the busyness, Li Fanyu came to Li Kai, patted him on the shoulder and said, "Are you busy?"

Li Kai suddenly raised his head and said with a smile: "Director Li, I accept the busyness, mainly because I am a little uneasy."

"Oh?" Li Fan said with a silly smile: "What are you worried about? We have done our best to obey fate. We have exerted all our potential in the past ten days. You should be calm. Under such circumstances, Even if you fail, don’t feel sorry.”

This is Li Fanyu’s true inner thought.

Zhengxin’s efforts in the past half month have made him proud of his employees.

"That's not possible," Li Kai picked up the iPad again, took a look at it, and then said: "It's just like flirting with a girl. I also went to the mall, ate lunch, and bought gifts. I didn't push them down at night. Are you willing?"

"..." Li Fanyu was speechless. This logic...hiss, it seems to be true!

However, it would be inappropriate to put it on this occasion. "You are good at everything, but you are too out of place." Li Fanyu said, pretending to be an elder.

"It's like you are in tune!" Li Kai complained silently in his heart, but with a playful smile on his face: "Director Li, didn't you notice? I'm still horny!"

Li Fanyu rolled his eyes, "Let's see what kind of woman will accept you in the future!"

He decided to ignore the idiot and sat aside.

The current sales champion in the British small car market is Fior Oaks, with current sales of approximately 12,500 units per month nationwide. On average, there are about 416 units per day.

The competitive model that Zhengxin minicooper has set for itself is this one!

But this does not mean that the first-day sales volume of Mini is just over 400 units. The goal set by Li Kai for the Minnie part is to break the first-day sales volume of 8,432 units achieved by Oakleys when it was launched in the UK market last year. Record!

This sales volume represents the top of the pyramid of small cars in the British market in the past five years.

Time passed by in a hurry, Li Fanyu fell asleep as he watched.

I don’t know how long it took, but just when he was dreaming, he was suddenly woken up by someone pushing him.

As soon as I opened my eyes, I saw Li Kai’s excited face!

"Director Li, wake up, wake up! Hurry up and witness this miraculous moment with us!"

Li Fanyu suddenly stood up from his chair and said excitedly: "Has it surpassed Oakles' 8432?"

As soon as I finished speaking, I heard the entire mini information hall counting in unison.

"9457!"

"9534!"

“9655!”

"9792!"

“9910!”

"10022!"

"Breaking ten thousand, breaking ten thousand!"

"Did anyone take a photo? Did anyone record just now?!"

"Yes, yes, yes! I recorded it!"

"Great, this section must be added to our celebration party!"

"No, no, no, we should put it in our news! You know, in the British market, no model has had such a high first-day sales for a long time! God, we are now so far away from our first day There’s still half an hour left for sale!”

"Phenomenal! We have created a phenomenal car!"

With the enthusiastic shouts, Li Fanyu loosened his clenched fists, raised the corners of his mouth, and let out a long sigh of relief. He shook hands and hugged Li Kai, who was standing next to him, and accepted the warm applause from the employees.

"Victory belongs to all of us!" Li Fanyu raised his fist and shouted.

Zhengxin Mini has won its first battle in the UK market!