Automotive Black Technology Chapter 1318: : Why bother?
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"11,240 units in 24 hours! Zhengxin Mini European version sets a first-day sales record in the British car market!"
"The sales myth of Fiat Outlets is over! Zhengxin MINIcooper makes history!"
“Zhengxin MINIcooper uses localization strategy and Rolls-Royce’s mature operation system to prove that the potential of the British automobile market is still not fully developed!”
"After three years, Zhengxin MINI has achieved completely different sales. Zhengxin's strategy of entering the British market and cooperating with local car companies is a wise one!"
“With a complete automobile industry chain, a unique model upgrade plan and localized production to reduce costs, MINIcooper topped the sales volume on the first day, and the future is especially unlimited!”
"Inspiration from Zhengxin - localization, diversification, full coverage of product lines, a car company's path to success in the British market!"
"What changes will Zhengxin bring to the British automobile industry if it wins the first battle?!"
After the MINIcooper's first-day sales were revealed, almost all British business media put this time on their front pages and analyzed it from all angles.
Zhengxin has been making a lot of moves in the UK in the past few months. It is creating the Bentley brand, preparing the industrial chain, and introducing shared cars. However, people are more concerned about the mini brand!
Why?
Because Bentley's success stems from Rolls-Royce's dealers and Bentley's unique brand positioning, this is not universal. But looking back at MINI, after Zhengxin’s industrial chain was completed in Birmingham and promised to be open to the whole UK and even Europe, it is a path that can be copied!
Previously, almost all British industrial experts have accused the EU's industrial and commercial system of being unfair, allowing too many brands like Fiat, Opel, and Renault with good performance but high prices to overwhelm developing British car companies. Sales in the UK are in the form of 0 tariffs, thus inhibiting British local cars, which are mainly concentrated in the high-end and unable to adapt to the crisis.
But now, in his own way, Zhengli has proved that even without national subsidies, low-end entry-level cars are still feasible!
It is no exaggeration to say that this is a major inspiration and milestone for the entire British automobile industry!
At this time, the Zhengxin Mini British team that created all this is in the midst of a carnival.
Li Fanyu's apartment has become a large party scene.
Rows of red wine and buffet racks trembled slightly amid the dynamic music. In order to prevent the neighbors upstairs and downstairs from having any objections, Li Fanyu personally sent out an invitation and invited all the neighbors to come.
Everyone is happy,
On the huge rear projection in the apartment, the moment when Mini Team counted down to the first day of sales exceeding 10,000 was played repeatedly. Some drunkards who had drunk too much were still shouting the count with excitement along with the video.
Li Fanyu held a wine glass and stood in front of the floor-to-ceiling window, looking at the night scene on the street and narrowing his eyes slightly.
Beside him, Scarlett, dressed in a beautiful evening dress, was happily reporting to him about the plan for shared cars to be put into use in major British cities such as London, Birmingham, Leeds, and Glasgow tomorrow.
"Currently, we have released ads for a week through the promotion of CARBUY, FACRBOOK, and our own information channels. According to the data just sent by the car sharing part, the conversion rate of traffic is very high. Now the registration of the car sharing APP The number of users has grown to 330,000 with the cooperation of free activities. ”
Li Fanyu frowned, "The number of 270,000 people shown in the data three days ago has increased by 60,000 in the past few days? London has a population of 870, Birmingham has a population of 1.1 million, Leeds has a population of 760,000, and Glasgow has a population of 650,000. , a total of more than 11.2 million people, the conversion rate is not high.”
"Ahem, cough, cough," Scarlett almost choked to death from his complaint. She quickly drank a mouthful of red wine, fanned herself with her palms, and said, "Mr. Li, please don't use Chinese." Traffic conversions to measure UK! ”
"That's right!" Just when Scarlett wanted to explain but didn't know where to start, a cold girl said from behind Li Fanyu.
"First of all, the aging population in the UK is much more serious than that in China. Among the 11.2 million people, nearly a quarter are over 60 years old. Most of these people do not even use smartphones. Secondly, you It should be noted that the car ownership rate per 1,000 people in the UK is 455, while in China, this number is 54.
In other words, the British’s demand for public transportation is ten times lower than that of the Chinese! Under such circumstances, it is not easy for Zhengxin Car Sharing to obtain 330,000 registered users! ”
As soon as Li Fanyu turned around, he saw a tall woman wearing black-framed acetate glasses, a ponytail, and wearing a slightly tight OL work uniform.
"You are?" He was a little unhappy about others rashly interrupting his conversation.
"Director Li, this is the first time we meet. I am Li Ruoxuan, or you can call me Angelila. I am currently the deputy director of marketing for Zhengxin Rolls-Royce shared cars."
Oh!
When she said this, Li Fanyu remembered it. This is a Chinese-American, only twenty-six years old this year. But she got a master's degree in marketing from the University of Michigan. When she was setting up a local car-sharing operation team, Li Fanyu read her information.
But to be honest, the photo on the profile is a bit green and does not match the charming woman in front of me at all.
"I remember that you were not invited to the party?" Li Fanyu frowned. Tomorrow will be the official launch of shared cars in the UK. At this time, Li Ruoxuan, or Angelila, rashly appeared at the MINI At the celebration party, he was a little puzzled.
“I came to see Director Li Kaili to inquire about some matters and ask him to sign the plan.
I thought that a company like Zhengxin would have a very shrewd and wise leader, but I was very disappointed to find a drunkard at the party who intended to sexually harass me!
So, I need you, the chairman, to sign our emergency plan for the opening of the curtain tomorrow, and to deal fairly with Director Li Kaili's frivolous treatment of me just now! ”
Holy shit!
Seeing how angry and explosive this woman was, he felt like he had hired a great person!
"Ahem," Li Fanyu knew that Li Kaide was good at what he did. He was not surprised by anything that guy did during non-working hours, especially when it came to beauty.
"How did he sexually harass you?" Li Fanyu suppressed a smile and asked pretending to be serious.
"That's it!" Li Ruoxuan directly took out her mobile phone and put it in front of Li Fanyu with a cold face.
In the mobile phone photo, a big and obscene hand is placed on Li Ruoxuan's chest. No need to think about it, it belongs to Li Kai.
This is troublesome!
In foreign countries, this kind of situation can be big or small, but if people really pursue it, it will be quite bad for the reputation of the group. After all, Li Kai is an out-and-out senior executive of Zhengxin!
"I will let him formally apologize to you!" Li Fanyu immediately replied, and told Scarlett: "Let that **** Li Kai come over!"
"No need!" Unexpectedly, Li Ruoxuan shook her head directly, "For a scum, apologizing and repenting are useless. I just want you to be a witness to prove that I am polite before fighting."
With that said, Li Ruoxuan walked directly into the crowd and pulled Li Kai, who was peeking, in front of Li Fanyu.
Then, he clenched his hands and grasped Li Kai's crotch. Then, lift it up very hard!
Hiss!
Li Fanyu felt a pain in his balls.
Unexpectedly, his second brother was in trouble. Li Kai let out a wail and lay down on the ground.
Facing Li Kai, who was bowing on the ground like a prawn, Li Ruoxuan raised her middle finger, "Tit for tit, we are even."
After saying that, he flicked his ponytail and walked away with his long legs.
"Remember, if I don't take you in, I will write the word "Li Kai" backwards from now on!"
On the ground, Li Kai cursed loudly.
"Hey," seeing this scene, Li Fanyu shook his head: "Man does not lose to God, and the world is full of reincarnation. If you don't believe it, you look up and see who... let go! Why bother? Why bother? ”
Seeing Li Kai twisting on the ground, he subconsciously pinched his crotch, feeling very sad.