Automotive Black Technology Chapter 1340: : The stinky gangster on the road!

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"A traffic accident occurred in Moscow today. A Jetta sedan merged violently, causing a collision with three cars. The Jetta was slightly damaged, and the other two cars were seriously damaged. The drivers of the three parties fought hard and will come to dissuade them. The traffic policeman was injured.”

“A total of 13 traffic accidents occurred in St. Petersburg today, seven of which were made by the Yefim Zhengxin Jetta, which has just been launched in my country. The quality of car owners has become a hidden danger to social traffic safety.”

"Due to slippery roads on rainy days, many traffic accidents occurred in Andalou City. The most bizarre one was when a Jetta crashed into a railway station sign, causing serious damage to the brass sign that existed during the Soviet period."

“A number of drivers filed a complaint with the Consumers Association, accusing Yefim Zhengxin Automobile of violating the principles of fair and just competition, disregarding the safety of pedestrians and the personal safety of drivers of other brands, blatantly flouting Russia’s fair and just competition rules, and demanding that Zhengxin Automobile Modify the entire vehicle steel plate."

……

Not long after it went offline, Yefim Zhengxin Jetta is in the arena...ah no! It was on the road that he created his name!

Generally, car owners who buy Jetta do so because of the car’s solid materials that are not in line with the times. Most of these car owners are experienced drivers who drive wildly and often get into accidents.

After buying a Jetta, these people are like a duck in water. Relying on the car's decent performance, it turned on its domineering mode on the road.

After the first batch of accidents, Jetta's complete victory after competing with other models also gave this car its own unique status on the road...

That is, you can’t afford to offend!

When encountering such a car, some knowledgeable car owners immediately stay away. After a few days, even those Jetta owners who drove relatively steadily felt the changes brought about by this privilege and became excited!

What kind of brutal merging, jamming and breaking into the air are everywhere. There are countless people who actively seek physical confrontation and act rogue on the road.

And when many of them were hit by a Jetta and took their cars to a 4S shop for repairs, they saw the ridiculously cheap repair prices, which further encouraged this unhealthy trend.

Jetta owners are simply becoming unscrupulous.

In less than ten days, Jetta has gloriously acquired its own nickname in the Russian market - Malu, stinky hooligan.

If it were a normal market, such a model's reputation would definitely face the rejection of consumers. But in Russia, a fighting nation, such bad reviews are no less than the most powerful advertisement!

Once upon a time, AK and RPG also had such nicknames.

After the first batch of users created a reputation on the road, Jetta's sales took off!

From less than 500 units per day when it was first launched, it suddenly surged to more than 1,200 units per day in just over a week!

The resulting market changes should make people laugh. After the sales of Jetta soared, some modification factories specially launched bumper modifications with hidden thorns and double-layer steel plates for models other than Jetta. For a time, they also gained crazy praise from people.

At Yefim Zhengxin Headquarters, seeing such data and market reviews, Xu Miao was dumbfounded.

"Director Li, the reputation of this car is too bad. Will this have a negative impact on our Zhengxin image?"

Li Fan smiled foolishly: "I think the negative impact of other users is not important to a car company. Moreover, the negative comments of road hooligans, don't you think it is consumers from another perspective, Are you praising our Zhengxin Automobile for its excellent quality?"

"Yes, yes, what Director Li said makes sense. This is Russia, God, we should have built such a vehicle as solid as a tank long ago!" Kirilenko and Roskov agreed repeatedly.

The corner of Xu Miao's eyes twitched slightly, and she reluctantly put down the data analysis report in her hand.

"So Director Li, what should we do next?"

Li Fan smiled foolishly: "Jetta has just been launched. On the one hand, we must stabilize our current market share. In terms of sales, my suggestion to Rogge Company is to strengthen cooperation with taxi companies. Jetta is promoted to a broader market besides the consumer market.

In terms of production, we must continue to maintain the quality of Jetta and strengthen our work, and we must not sell it as a rogue. In addition, when it comes to accessories, you must not limit yourself to 4S stores.

For the future of this car, I suggest you give up part of your after-sales profits and disclose the accessories to the outside world. It would be best... to let any repair shop have the ability to repair the Jetta!

That is the most perfect state.

At that time, Jetta will truly gain a foothold in the Russian market. At that time, our Zhengxin and Yefim brands will be able to make money based on their user base! ”

How could the people present not understand the meaning of Li Fan’s foolish words?

To put it bluntly, it is nothing more than exchanging profits for user base and stickiness. For a low-priced model, the little profit from after-sales is obviously not as beneficial as the surge in sales.

Kirilenko and Roskov naturally had no reason to refuse.

Seeing the two of them fully accepting his opinions, Li Fanyu felt happy. He had not felt this kind of authoritarian feeling for a long time!

Now that Jetta has been on the rise in the market, the next models must keep up.

He looked at Kirilenko and Roskov and said: "The Jetta's popularity actually came earlier than I expected. Now, if nothing happens to this industry, it can be considered a stable one." In this case, our plan needs to be advanced."

As he spoke, he took out two model sketches from the drawer and placed them in front of the two of them: "These two models are currently being developed at our R&D center. It is estimated that they will be able to pass testing and reach mass production in the near future. Production standards. Taking advantage of Jetta's current momentum, we should start preparing immediately. Lien, you can start preparing the factory now. I will contact China today and send our production line as soon as possible. Put into production immediately."

After hearing Li Fanyu's words, both of them were excited for a while.

The frequency and speed with which new products come off the production line are so fast and so exciting!

"These two cars are..."

Kililian, who was already impressed by Masanobu's car design, picked up the two drawings.

"Magotan, Weiling? A B-class car, a station wagon?"

Seeing Kirilenko's questioning look, Li Fanyu nodded deeply.

"Yes, the backbone B-class car, and Europeans' favorite... station wagon!"