Automotive Black Technology Chapter 1341: : Return to China and wait for upgrades!
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Li Fanyu has planned Russia's development route quite clearly.
In these days, he reviewed a large amount of market data and relied on Zhengxin's data analysis network to conduct a comprehensive predictive assessment of the market.
B-class cars with mid-range prices and cost-effectiveness and station wagons are the two market segments he is most optimistic about in the future of the Russian market.
So, Magotan and Weiling came into being. In other words, it came out of nowhere.
Needless to say, Magotan is a car with a balanced appearance, neither ostentatious nor old-fashioned. The performance is balanced, neither radical nor outdated, and the price is suitable, neither expensive nor cheap.
Such a model has no bright spots, but Li Fanyu knows that this model, which was a big seller in his previous time and space, will definitely succeed here.
Why?
Because sometimes, there are no obvious shortcomings, which is a great advantage in itself.
In the previous time and space, when a person couldn't make up his mind when choosing a B-class car, he would often choose the Magotan in the end.
Whether it is for commercial use or home use, whether it is a 30-year-old car owner or a 40-year-old car owner.
This alone is enough to tell that this is a one-size-fits-all model!
Li Fanyu has made almost all models in the past few years, so his understanding of the market has reached a fairly deep level. He knows that sometimes, for ordinary consumers, or most consumers, the process of choosing a car model is often not a good one. Rather, it is a process of gradual elimination.
In this process, what comes out of the big waves are often those models that have no features, but are durable and have a high value retention rate.
Magotan was designed and born based on this concept.
Weiling is a model that caters to the living habits of Europeans.
In China, most people think of the concept of "travel" or "self-driving travel" as referring to a family packing up their bags and going to far, far away places to see different scenery and take different roads. Have a great time on the long journey or on the Sichuan-Tibet line.
In such a scenario, what people need is an SUV with strong passability, or an MPV with strong capacity to carry people and cargo.
So in China, in addition to coping with road conditions, SUVs are endowed with feelings.
But for Europeans, the concept of "self-driving travel" is completely different;
According to statistics from the European Union Tourism Office Big Data Joint Laboratory, in the first half of 2017, there were a total of 123 million self-driving tourists in Europe, with an average stay of about 41 hours, an average overnight stay of 62.4%, and an average travel distance of 142.8 kilometers.
That is, 81% of the main people traveling by self-driving are middle-class families, mainly young adults aged 25 to 50. Self-driving tours are more concentrated on short- and medium-distance routes, with one-day tours and one-night tours accounting for the majority.
The comprehensive development of all-region tourism and the demand for experiential personalized travel driven by middle-class families driven by consumption upgrades continue to grow.
Data is boring.
However, the data clearly shows that in the eyes of Europeans, the concept of "self-driving travel" is that a family brings some picnic equipment and goes out for two days on the weekend.
This kind of trip is undoubtedly a short distance. Therefore, in the eyes of Europeans, SUVs that are difficult to drive in the city and have high fuel consumption and inconvenient parking are not their first choice.
While almost all domestic car manufacturers believe that the life scene of self-driving tours is driving MPVs and SUVs to distant places, this survey from Europe shows that "distant places" in the life scenes of self-driving tours are not the mainstream, and middle-class families Short and medium-distance travel requires a more tonal car to match.
This is why Li Fanyu believes that station wagons will become an important "sales entrance" for a sudden rise after the Russian automobile market becomes hot again.
So Wei Ling was put on his agenda.
But to be honest, he doesn't like this car very much. In fact, Li Fanyu also plans to launch a station wagon in China to make up for the shortcomings in the Zhengxin model product line. But for the domestic station wagon project, he did not plan to use Weiling. It’s another model from the same family, the Golf Grand Tourer.
So why was Weiling launched in Russia?
The main reason is... waste recycling!
What platform is Weiling?
PQ platform! This is the PQ platform that Li Fanyu used to defraud the cannon fodder car companies in China. After those car companies went bankrupt, a large number of PQ platform production lines were idle. If these resources can be utilized, it will undoubtedly be like trading cabbage for gold!
Besides, it’s what I sell to Maozi anyway… The PQ platform is pretty good, at least it’s stable, isn’t it?
Haha,
That’s what Li Fanyu thought.
As for domestic station wagons, the Golf Jialu is naturally built on the MLQ platform, with better visibility, larger rear space, higher comfort, and better chassis control.
Now that Zhengxin has finally become a multinational car company, he will naturally not let go of such a trick to trick foreign consumers.
He has his own ideas,
But what makes him dare to do this is that there is currently no decent station wagon produced in Russia on the Russian market!
Lada does have its time, but its rough quality and old models are even worse than the Weiling, which has been out of date in terms of platform.
So Li Fanyu’s idea is, since the younger brother can win the battle, why should the older brother show his arm?
Why use a butcher's knife to kill a chicken?
After negotiating a complete set of plans with Yefim and Rogge, Li Fanyu officially handed over Zhengxin Russia's business to Zhao Zhongxu, whose injury had improved a lot.
Although he had just been discharged from the hospital and his injuries had not yet recovered, with the help of Xu Miao and others, Li Fanyu must be able to cope with the situation that has stabilized before.
Moreover, Li Fanyu also needs Zhengxin Group to set an example for the desperate spirit Zhao Zhongxu showed before. It is inevitable to hand over the Russian market to Zhao Zhongxu.
After leaving Zhao Zhongxu with two bodyguards to defend himself, Li Fanyu took his private plane and temporarily returned to China with Zhu Zhu and others.
The main reason why I came back from Russia at this juncture is because the 16th International Construction Machinery World Expo is about to be held.
And Zhengxin Dynamics, which has been developing extremely rapidly in the past two years, naturally wants to participate.
Liu Qing and others are currently working on developing Zhengxin’s products for the exhibition, and Li Fanyu is back to help out.
And another reason is... After the development of the British market, Zhengxin's development over this period of time, the XAPP system is about to be upgraded.
Li Fanyu urgently needs to return to China and wait for this long-lost welfare moment!