Automotive Black Technology Chapter 142: : Magical mosaic (third update!)

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When it comes to advertising, the entry barrier is actually very low. As long as you have money, you are the master.

Why do TV stations work hard to buy film and television broadcast rights and create content to compete for ratings? Isn't it just to buy more ads... So you have to understand this.

Don’t you see, some unscrupulous local TV stations are helping unscrupulous profiteers to sell fake medicines. And it's the kind of discussion between experts, which lasts for more than half an hour. How many uncles and aunts have lost their pensions?

As the same saying goes, once the money is in place, anything can be discussed.

The approval process of CCTV is more stringent than that of local satellite TV, but as long as the advertising unit completes the procedures, the negotiation can still go smoothly.

CTV-5 is the largest sports channel in the country. Generally speaking, car brands would rather not appear in one set of products than in the fifth set of products. Just because the audience of sports channels is generally men, the advertisements are more targeted, and this group of people generally have stronger spending power.

Originally, the ten o'clock advertisements were already fully booked, but Li Fanyu's attitude was very clear; he wanted the advertising space behind Fast. Other times will not be considered.

So the person in charge of the negotiation temporarily communicated with the station and shortened the opening of the ten o'clock program before inserting it abruptly.

In order to maximize the impact and save costs, Risfast's advertising is actually done in two stages; the first stage is a 20-second full-version ad, priced at 30,000 yuan per second, and broadcast once a day for ten days. . The second stage is a 10-second edited version, which will be broadcast at 30,000 per second for ten days.

The entire set of advertising cost the advertising shooting company 2 million and the advertising fee was 9 million, totaling 11 million.

But when it came to Li Fanyu, everything became simple and crude; it was just a five-second video that was broadcast behind Fast for twenty days.

Because of the long broadcast time, the station also gave a discount; based on 28,000 per second, the total in twenty days is 2.8 million. Video King Dazui made it, free of charge.

The matter was settled happily.

When the ad content was submitted for review, the person in charge was stunned; Wucao, is this okay? !

He pointed at the video and asked Li Fanyu with a dry smile: "Are you sure this is the final edited version of the advertisement?"

Li Fanyu raised his neck and said, "Ang! Is there something inappropriate?"

The person in charge swallowed and was speechless - we have seen a lot of special effects in advertisements, and the mosaics were really new.

But if people are willing to pay, they have to do this, so what can be done. Just broadcast it according to people's requirements...

So just two days after the advertisement of Risfast V12 was aired, the advertisement of Zhengxin also met the audience.

. . . . . .

Tian Cangyu, an office worker who is over 10 years old. Today is Saturday, just in time to catch up with CTV5’s live broadcast of the NBA preseason. So he prepared fruit snacks on the coffee table early, ready to play.

Like many men of his age, he likes watching football and cars. So when the advertisement for RF-V12 aired, his eyeballs were immediately attracted.

"Plagiarizing ideas is shameless. But the car is really good, tsk tsk..."

Even though he had already seen it once, he still felt emotional again.

He has seen the video on Pinche.com and knows the ins and outs of the whole thing. Therefore, he despised Fast's blatant stealing of ideas from the bottom of his heart.

But then, a scene that made him laugh out loud happened; just as the RF-V12 advertisement passed, an advertisement that was also shot on an airplane runway followed closely.

This is the last part of the video on Pinche.com; the clip where X-power leaves the aircraft and RF-v12 behind and uses drift to end the game.

It’s just that the producer of the advertisement has a nonsensical style like that of Mr. Star, and covered the whole body of the V12 with a thin layer of mosaic.

Although there are no Fast logos clearly visible under the mosaic, the unique model of the V12 is very identifiable! And don’t forget, the V12 commercial just ended! Even people who don’t know much about cars can tell at a glance that the car under the mosaic is the same as the one in the previous advertisement!

However, this clip is very short, ending in just over three seconds. The advertisement is finally fixed on a promotional page;

X-power, the national supercar! Produced by Zhengxin Automobile, the official pre-sale website is: www.zhengxin.net.cn.

Tian Cangyu was still chewing potato chips in his mouth, and when he saw this advertisement, he immediately spit it out.

Bad! So bad! Zhengxin, is it really okay for you to be so naughty? If you do this, you are completely slapping Fast in the mouth!

But seeing you so naughty and bad makes me feel relieved. This is what you have to do to deal with such a shameless person!

Tian Cangyu immediately wiped his mouth, picked up his mobile phone and logged into the Pinche.com forum to post angrily: "Have you guys seen the CTV-5 X-power advertisement? Magical mosaic! It's so funny to me. Haha..."

"The original poster has been single for 20 years. I just wanted to post, but you beat me to it."

"I saw it, hahaha, I was laughing so hard. That Fast advertisement was in vain."

"It turns out that Risfast once again made a wedding dress for X-power and is so dedicated."

"Zheng Xin! You can't do this. I am an old British gentleman. He is over a hundred years old this year. In order to contribute to the cause of face slapping, I have traveled thousands of miles to come to China. You have been saying goodbye to me twice and three times." It’s not kind to hit them!”

“Upstairs in 666... ​​everything was done to commemorate Bethune.”

"7L is a great talent, I admire you!"

……

As soon as the commercial was aired, its power was immediately demonstrated. Not only did netizens make up various jokes about this incident, they also made Fast the biggest joke of the season. Together with the website that Zhengxin just established, the number of clicks exploded instantly.

Li Fanyu's hand was really cruel. He stepped on Fast's head and climbed up twice in a row. The whole process was quite joyful.

Looking at the progress of the whole thing, it was Li Fanyu who concealed the truth first.

Fast’s counterattack focuses on customers and drains the bottom of the cauldron,

Zhengshin reacted quickly and struck back with lightning speed, with a mouthful of backhand and a slap in the face.

Fast, died.

This routine...you guys have a feel for it.

So in just three days, the number of pre-sales increased through the website has increased by more than 40 units. Including the previous 100 vehicles, X-power has achieved such impressive results even before it has been officially approved.

However, Li Fanyu knew in his heart that the sales volume of X-power was destined not to be too large. In fact, if I hadn't been so desperate for marketing, a hundred units would be about the same. After all, this car has a special positioning and is destined not to be a mass-market product.

Not to mention anything else, the X-power doesn’t even have a roof, so it can’t be driven out when it rains. Therefore, according to Li Fanyu's idea, it is still positioned as a big toy that rich people can buy to experience the fun of driving.

The current sales volume has exceeded his expectations. According to this momentum, it seems that selling 300 units in China is not a problem. And he has already thought about the follow-up plan - after sales stop growing, he will immediately use the modification workshop to launch a GT performance version.

Enhance performance and increase selling price.

This is expected to boost sales, and the rest will depend on overseas markets.

After all, the sports car has been built. It is not difficult to stay in the house, but it is the ability to get out! (To be continued.)