Automotive Black Technology Chapter 149: : Go to the Waiguoren (please subscribe, please vote!)
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Some people are happy, some are worried, some are happy, some are sad.
Unlike Zhengxin’s popularity, Risfast’s V12 suffered a sales failure.
In fact, from the bottom of their hearts, the British look down on China. But as the three major series from Germany, Japan and the United States have repeatedly created sales miracles in the Chinese market over the years, Rysfast, a long-established sports car manufacturer, has also become interested.
After investigating the sales situation of the Chinese sports car market segment and looking at the exciting data.
The company changed the engine and appearance of the discontinued L6, and claimed that it was specially designed for the Chinese market. It set a price that would make it laugh in its dreams, and it quickly planned to come and grab money.
Actually, Risfast does not have a production line or sales network in China, but in normal times, Fast cars are sold in China through original imports. So this time, they divided 6% of the profits and entrusted RF-V12 to a foreign trade distribution company in China for sales.
This foreign trade company thought it had received a big job and was preparing to make a fortune from this business. Unexpectedly, V12 was slapped in the face continuously, and it suddenly suppressed its anger. From the official sales on the 18th to the 25th, only more than 30 vehicles were sold in eight days.
If this trend continues, I'm afraid I won't even be able to make back the advertising costs.
I have to say that Risfast still has some skills. Even though word-of-mouth and reviews have been bad enough in the market, people still paid for them and sold more than 30 cars.
In this regard, Zhengxin can never compare. If the two situations were reversed, not even a single X-power would be sold.
No way, this is the brand heritage accumulated over the past century.
However, this certainly did not meet the company's expectations. So after increasing the publicity efforts for several consecutive days, the effect and response were mediocre.
Fast was desperate and immediately stopped V12 production. He immediately changed his tune and seemed to have forgotten the boast that V12 was specially customized for the Chinese market. Instead, it was announced that it will be unveiled at the North American Auto Show in November and will be sold globally.
But to be honest, V12 can only fool the Chinese side.
Except for the engine, the technologies are all outdated. Now they are trying to use the North American Auto Show to open up sales. It can be seen that they really have no choice.
I can’t survive here in Zhonghua, so let’s move to another place to fool around. You can't let this little inventory fall into your hands...
Li Fanyu estimated that this was what Risfast thought.
However, Fast’s announcement that V12 will appear at the North American Auto Show really gave him an inspiration; since V12 can go there to make money, then in theory X-power can go there too?
To be honest, using X-powerGT to make money in China is really embarrassing...
Even though the GT performance version sounds fancy, it is actually just a gimmick. The regular version can accelerate from 100 kilometers to 100 kilometers in 4.1 seconds, and the GT version can accelerate from 100 kilometers to 100 kilometers in 3.5 seconds.
If it's 9 seconds and 4 seconds, the driving experience is completely different. But 4 seconds and 3.5 seconds...how much difference can it make? They can only be used by some wealthy people to satisfy their desire to show off.
But it’s different in foreign countries. It’s so exciting to go out and cheat nuts; hello, my friend Nihao! This is the X-powerGT version, which can accelerate from 100 kilometers to 100 kilometers in only 3.5 seconds. It is simply the first choice tool for hooking up with friends, traveling at home, and experiencing the feeling of racing car driving. Now on sale at the North American Auto Show, the price is only 288,000 knives, not 998 or 188, only 28.8! GT supercar drives home!
Ahem...it feels so good just thinking about it.
I thought it would be a long road to make money abroad, but I didn’t expect the opportunity would come so soon. But Li Fanyu vaguely remembered that in his previous time and space, the North American Auto Show seemed to be in January...
No matter, I came early and by chance! If you go abroad to steal money, it’s up to you! X-power!
So, the proud Li Fanyu made a decision right away—bringing X-power to the North American Auto Show!
The North American Auto Show, together with the Frankfurt Motor Show, the Geneva International Motor Show, the Paris Motor Show and the Tokyo Motor Show, is known as the five major international exhibitions.
Its predecessor was the original Detroit International Auto Show, which has a history of almost a hundred years. It is the longest and most frequent auto show held in the United States.
The organizer is the Detroit Automobile Dealers Association. At this point, some people may understand what this auto show is about.
Yes, it is actually a docking program between large-scale car dealers and car manufacturers. By the way, major car companies are going to show off their technologies and show off concept cars that may look cool but may not actually be produced. Show off your muscles and blow your pussy, it's that simple.
An auto show is essentially no different from a film festival.
No matter how fancy the situation is, no matter how intertwined the routines are, they are all doing it for fame and money. But at the end of the day, it’s all about the money.
So when it comes to money, Americans, especially Detroiters, become particularly open-minded.
What? Right faith? Never heard of it, don’t know.
X-power? Hmm, I seem to have an impression.
Want to come and participate in the exhibition? Okay! Of course, Detroit welcomes you, my friend!
Well, let me read the quotation for you, so you can understand it; the exhibition lasts for ten days, and the booths are divided into three levels: 1,500 knives per square meter inside the venue, 1,000 knives per square meter outside the venue, and 500 knives outside the venue. The knife is flat every time.
If you choose the first level, we can arrange a star-rated hotel for you, and if you choose overseas, we can arrange vehicle consignment of exhibit items for you. In the second level, food and accommodation are arranged for the exhibitors, and the organizer arranges a dinner.
Don’t worry about the third level, just do your own thing.
Oh, I forgot to mention, the minimum booth price is 100 square meters. Which one do you want?
Li Fanyu was stunned by this new way of making money - I heard that Detroit has been in recession for the past two years. Now it seems that you are even more depressed than I thought!
This is simply a trick used by some Chinese tourist groups. Uncle Sam, you have learned it badly...
After arguing for a while, Li Fanyu instructed Wang Meimei to reply to the organizer; she wanted the third tier! I heard that it's too hot in your venue and I'm not used to it. It's nice and cool outside!
What Li Fanyu thought was true, Detroit is indeed short of money now.
The industrial structure of this city is single. After the overall collapse of the industry, the economic transformation failed, and the population began to decline sharply in about 10 years. The middle and high-income earners began to divest their industries and flee the city. Massive unemployment caused the crime rate to soar, and various security incidents emerged one after another.
At its worst, the mayor even declared the entire city bankrupt. The house leaked and it rained all night, and the widow put pills on next door. Then the United States encountered the subprime mortgage crisis, which made the already sluggish automobile industry even more unbearable.
However, in the past two or three years, with the gradual recovery of the economy, Detroit also wants to regroup and regain its past glory.
How to rebuild glory? Then make money!
Come on, the auto show will be opened to a larger extent, the conditions will be relaxed, and the funding will be reduced and controlled. As long as it can attract investment to the city and stimulate consumption, we will get it.
Not to mention, once you do this, you will really become famous.
The worst time for the entire city was in 2013. Almost no one dares to go to car shows - for fear of being raped and then killed by cute Detroit residents. Subsequently, one after another, first-tier car brands made it clear that they would not participate in the North American Auto Show - because if they did, it would be a one-man show, and it would be extremely dangerous.
It is said that when Detroit was at its worst, even the local gangs ran away en masse - they felt the city was too dangerous.
What kind of chaos do you think this is?
However, in the past two years, because of the inclusiveness and openness shown by the auto show, it has gained a lot of face for itself. The two consecutive auto shows have achieved good results and achieved a fairly objective transaction volume.
So, with no other way to go, Risfast set his sights here.
Li Fanyu, a fellow who didn't know the truth, also joined in the fun and ran over, and because of the language barrier, he even found a translator.
Well, it’s Miss Cheng Ke who claims to speak five languages, is proficient in four of them, can cook and warm beds, and works hard without being clingy. (To be continued.)