Automotive Black Technology Chapter 1522: : Think about problems from the industry cloud!
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Li Fanyu actually doesn’t know much about the communications industry. But he has something to rely on when he says this.
Whether it is funds, chips, APPs and operating systems. The four points mentioned by Cheng Wen are definitely insurmountable difficulties for other companies. For example, Huaxing, which has been sanctioned by Eagle Country during this period, can completely cool down with just one chip.
But for Li Fanyu, strictly speaking, these are not problems.
Why?
There is Benben!
What is Benben best at? Just deal with programming and a lot of computing work! Let alone things like the system, even if Benben was asked to design all types of apps on the market, it would only take two or three days.
This bug exists, what would Li Fanyu say?
As for the chip, it is not a problem for Zhengxin. Although it has not been announced to the public, Zhengxin has currently used its own independent driving system on XCAR, and the built-in chip was independently developed by Zhengxin.
Although the application directions are different, Li Fanyu believes that with a little modification, there should be no big problem if it is used on mobile phones.
Now, what he needs is a professional's directional advice.
Looking at Cheng Wenze, who had an expression of "Oh shit, can you stop pretending to be cool in the middle of the night?", Li Fan smiled foolishly and decided not to get entangled in the details with him, "Old Cheng, I just want to ask you something. . If, I’m talking about if. Funds, systems, APPs, and chips are not a problem, then how can we beat the mobile phone products of Fruit Company head-on in the Chinese market and the international market?”
This question immediately made Cheng Wenze fall into deep thought.
Seeing his solemn expression, Li Fanyu advised: "Don't think so deeply, just think that we two brothers are chatting and talking about unrealistic ideas."
Cheng Wen then breathed a sigh of relief, "What you're asking about this is a painful experience for the entire Chinese mobile phone industry. Do you know who doesn't want to kill the fruit? If you don't talk about others, just talk about Huawei. At present, This brand is the one that best suits your imagination. But to be honest, judging from Huawei's current level, they still have a long way to go before they can catch up with Fruit. ”
Li Fanyu knew that this guy had his own ideas, so he motioned for him to continue.
Cheng Wen put down the coffee in his hand, sat upright, and made a gesture with his hands: "Actually, I have thought about this problem many times before.
In today’s smartphone industry, almost every smartphone is pursuing a goal of being thinner, larger, lighter, and at most, cheaper and with some limited innovative features.
For example, Fruit Company used 3D-Touch on the iPhone, which has a cool function, so a large number of people followed suit. Samsung also used curved glass on the Edge series of mobile phones, which is also very stylish, and another large number of people followed suit.
I believe that mobile phone manufacturers will launch more and more such incremental innovations for mobile phones in the future, but these manufacturers will always be one or two steps behind than fruit companies. What does this mean? It shows that fruit has become the manufacturing standard in this industry.
You see, our Chinese mobile phone market seems to be booming in the past two years, but in fact it is just Huaqiangbei branding. Every mobile phone manufacturer seems to use iPhone and Samsung as the benchmark to catch up with. The result is that the longer the mobile phones on the market are, the more similar they are. The only difference is the price. Most of them are like this, ranging from Huawei and Xiaomi to small ones such as Smartisan and Oppu.
As a car manufacturer, you should know that those who follow the trend will never achieve better prospects than the benchmark. ”
Li Fanyu nodded seriously and signaled to continue.
"So I think there is nothing wrong with following the trend if you want to survive. After all, innovation means risks. But if you want to surpass, you must have something different!"
"For example?" Seeing Cheng Wen rarely become serious, Li Fanyu asked at the right time.
"For example, the first thing you need to make sure is not to compete with fruits!" Cheng Wen said in a surprising way,
Li Fan asked curiously: "What do you mean?"
"Simple, that is, let customers not ask when faced with a choice: Should I buy this new mobile phone or buy an iPhone?
Customers should be allowed to turn this alternative question into an affirmative sentence: I must buy this phone! Whether I have an iPhone or not.
That is, turning head-on competition into a functional compensation. The iPhone has it, but we don’t necessarily have to have it. But what we have, the iPhone definitely doesn’t have.
Through this thinking, we will think about the problem from another direction and find out what new designs can be used to make up for existing mobile phone products. Find breakthroughs from the device form, usage scenarios, or applicable groups! ”
Speaking of excitement, Cheng Wen was completely in the zone. He took out his mobile phone and put it on the table. While writing and drawing on it, he explained: "With this kind of thinking in mind, we will There is no need to compete with fruit on price, and do not participate in price wars like domestic mobile phone manufacturers, because the specialization of functions makes the total price meaningless.
If your mobile phone can solve other people's special pain points, then many people will be willing to pay for the special design and functions of the mobile phone. Give users a great experience and then charge them.
This business model based on special design may not be possible for mainstream mobile phones competing in the horizontal market, but if your mobile phone is targeted at segmented vertical markets, then adopting this business model is a matter of course!
What era is it now? It’s an era when mobile phone hardware develops together with cool and innovative software! By using our creativity correctly and having reasonable doubts about existing product forms, we can no longer blindly follow the rules of the mobile phone industry set by fruits, and find the possibility to defeat them! ”
There is nothing in Cheng Wenze's words that involves actual operation. But in Li Fanyu's view, it opened up a new way of thinking, which made it extremely valuable.
Yes, it is valuable!
A product engineer may go back and worry about the function of the mobile phone or the performance of a certain component. But such ideas are actually useless most of the time.
Only a person who stands on the industry cloud, questions the status quo of the entire industry and proposes new ideas can change the world.
This was roughly the case for Steve Jobs more than ten years ago.
Looking at the dense dots and key words on Cheng Wenze’s phone, Li Fanyu’s thinking became clear.
"Lao Cheng, I seem to know what to do. Tomorrow, I have to go back to Tiancheng. It is expected to take a few days. During this time, you can prepare Baiwei's mobile phone department for me. Let's join hands. , change the world! ”
Speaking out the thoughts that he had long ago, Cheng Wen felt as if he was having a gallop on the bed. Now that the excitement has passed, it is obvious that he has entered the sage mode.
Looking at Li Fanyu’s arrogance, he waved his hand and said, “You can do whatever you want, our mobile phone department doesn’t make much money anyway,”