Automotive Black Technology Chapter 1533: : New wave!
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Betting with Li Fanyu, Liu Yi does not have the confidence.
However, she still has reservations about the pricing of Zhengxin Precision Machine Tools. Currently, the low-end field of machine tool products on the market is monopolized by several domestic state-owned enterprises. In the field of high-end machine tools, a hundred flowers are blooming. The American Clerk provides a complete set of processing solutions with its IK series machine tools. Japan's Seiko series, Germany's Gitmax, TRUMPF, and Italy's Smag are also leaders in their respective small fields. Coquettish.
These brands have penetrated the market for a long time and have mastered most of China's domestic precision machine tool market.
Although Liu Yi admitted that Zhengxin has his own unique skills in precision machining, there is still a big gap between being able to process and making machine tools.
In addition to this, Liu Yi is worried about adaptability.
Machine tools are not like cars. Different brands of cars may have different engines, horsepower, and configurations. But at the end of the day, it all works the same way.
However, most high-end precision machine tools use CNC. This control method has a strong dependence on the machine tool system. All CNC machine tools currently on the market generally have their own control systems in order to strive for greater market share and customer stickiness. The control methods of these systems also vary widely.
From programming to software docking methods, everything is different.
Why can the IK series occupy such a large market share in the Chinese market? Isn’t it because the IK system is widely used?
It is no exaggeration to say that many CNC machine tool operators were exposed to the IK system when they were in school. Due to this habit, in the daily procurement of factories, the more operator-friendly IK series is more important. Can arouse the interest of purchasing personnel.
The Zhengxin Group is a brand new competitor in this field. Although it is a Chinese company and makes a Chinese operating system, it can be said that it does not occupy the slightest human rights and experience in this aspect.
Faced with Liu Yi's doubts, Li Fanyu could only smile helplessly.
After all, she was only from a public relations department, and she still knew too little about the market.
……
After sending away the heads of those mechanical processing companies, Li Fanyu immediately ordered Zhengxin’s marketing department to follow up. On the one hand, for the convenience of coordination, and on the other hand, it was also for Liu Yi to understand his own strength and Zhengxin's appeal. He also asked Liu Yi to be responsible for following up on this matter on his behalf.
To Liu Yi's surprise, the marketing department just contacted those companies and received very good feedback!
Zhengxin’s micro-series machine tools were purchased by the first batch of 56 customers as a complete solution. The total value of this first batch of orders is more than 7 billion!
This achievement made Liu Yi wonder if Li Fanyu had any special magic power and could use some innumerable numbers to control other people's consciousness.
It's still Li Fanyu's office.
"Director Li...I was wrong. I shouldn't have no confidence in our Zhengxin products. But...can you explain to me why, as a new competitor in the market, the Weizu series of machine tools will Received such high recognition? ”
Damn it!
These bastards!
More than 400 companies, when they were shown those high-tech machine tools at the industrial base, half of the people immediately expressed their support. But when it came to the real chapter, only a quarter of the people paid for it, and the purchase volume was not as high as they expected.
Li Fanyu was in no mood to talk nonsense with Liu Yi at this time, and his heart was broken.
Seeing Liu Yi asking questions, he waved his hand distractedly, "Have the industrial base rush out the ordered machine tools and deliver them as soon as possible. Damn it, can such a small sales volume be used for nothing?"
"..." Liu Yi was speechless for a while.
Seeing her looking at him with doubtful and puzzled eyes, Li Fanyu sighed: "You think the reason why micro-machine tools cannot sell well is that we are involved in the field of machine tool production for the first time. But to outsiders, Now, our Zhengxin processing technology has reached the leading position in the industry. There must be a secret to achieve this position."
Liu Yi nodded, she generally understood.
Li Fanyu continued: "Visiting an industrial base is a process of conveying information to the outside world. During this process, the purchasing desires of those business leaders have been successfully stimulated. On the other hand, you are worried that The problem of operating habits does not exist on Weizu series machine tools. ”
"Why?" Liu Yichen didn't understand.
"Why?" Li Fanyu chuckled: "Because, our basic workshop in Zhengxin Industrial Base has more than 20 machine tools and requires four operators. This is the core of Weizu. CNC precision lathes Among them, I dare say that neither IK nor other brands can achieve such a high level of automation. In other words, even if they have such products, they are not suitable for the Chinese market. High automation means that product quality control is more controllable. Do you understand this pain point? ”
Liu Yi nodded thoughtfully.
……
The industrial base has been extremely busy during this period.
After being punished by Li Fanyu, Wang Rui has become much better behaved recently. The employee level was downgraded by four levels, leaving this guy to temporarily take charge of the industrial base and XCAR part in the form of an agent. According to Zhengxin's competition rules, level six employees can only temporarily act as leaders of large departments. If their performance increases by 20% compared with normal growth within three months, the employee's level will be raised by one level and they will be eligible to become regular employees. Otherwise, the group will appoint a successor.
This is a dangerous sign.
Wang Rui now owns 5% of XCAR’s stock and is also a man with a net worth of over 100 million. But money is one aspect. You must know that Wang Rui has been in this position since the completion of XCAR and the industrial base. If he leaves his beloved position, cannot participate in the design and manufacture of XCAR, and cannot handle the design and production of every FE racing car, it is better to kill him.
So Li Fanyu's downgrade penalty really hit him where it hurts.
Wang Rui still has great potential when he is not wandering.
After some renovations, the efficiency of the entire industrial base has been greatly improved. Whether it is design tasks or production tasks, the completion is more than one level higher than before.
With this momentum, the first batch of micro-machine tool orders were quickly completed, and after careful debugging by the team, they were quickly dispatched and handed over to the customers.
And in order to please Li Fanyu, this guy also specially asked technicians from the industrial base to form a technical team to carry out network remote technical support, which is free and open to users in need.
After the delivery of the first batch of machine tools, a new wave of high-end manufacturing in China was immediately triggered.