Automotive Black Technology Chapter 1535: ：Sharpening the knife

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Eagle Country, Clark Company.

Faced with a sudden drop in orders in the Chinese market and a large number of canceled orders, the company's management realized the seriousness of the problem.

Zhengxin’s micro-series machine tools were not publicized to the outside world, so it took Clerk a full week to figure out the reasons behind the sharp drop in orders.

When they learned that a high-precision machining machine tool brand and series of products had suddenly appeared in China, all the executives of Clerk Company were filled with disbelief.

This happened so suddenly!

What is a high-precision machine tool? That is the root of industrial manufacturing, the tool that limits the ceiling height of manufacturing! For such an important machine, in the process of research and development, production and sale, God knows, but I didn't get any news?

Could it be that the machine tool jumped out of the stone like Sun Wukong in Journey to the West?

However, the things that made them even more uncomfortable were far more than that.

"Damn it! Who can tell me, where does this righteous faith come from? They were doing a good job with cars, so why did they suddenly reach out to the machine tool industry?!" Laisenhaar, chairman of Clerk Company With a sad look on his face, he knew deeply what China, as the market with the largest demand for high-precision processing machine tools, represents to Cleco Company.

Due to technology monopoly, the Chinese market is currently the market with the largest sales volume and the highest profits for Clark Company in the global market.

Now, it is difficult to estimate the impact that a local product will have on Clerk's position in the Chinese market and the entire high-precision machining machine tool market.

James, the person in charge of the Asia-Pacific region, pondered for a while. In the past few days, he has gained a certain understanding of Zhengxin's Weizu series machine tools through various channels.

In his opinion, it is not unusual for Zhengxin to make machine tools.

"Mr. Laisen, the power company of Zhengxin Group has entered the field of manual processing last year. I think you should still remember how Zhengxin's SQ man-made robotic arm was displayed at Japan's International Industrial Expo. Things. Since this company can manufacture intelligent industrial robots, it means that they have all the capabilities from chips to software to precision machining, so it is not surprising that this company launches high-precision machine tools."

Hearing James' analysis, Reisenhaar rubbed his swollen forehead: "I lost my temper, gentlemen."

He looked at the company executives present and spread his hands, "You must have read the information. Zhengxin's micro-series machine tools have completely surpassed our current supply in terms of machining accuracy, tool magazine solutions and automation. IK series machine tools in the Chinese market. After being launched into the market, our new orders have shrunk by 40%, and this number is still expanding. Gentlemen, the Chinese market has reached a precarious stage, and we must get along. An effective solution! Everyone, do you have anything to say about this? ”

Facing Lesenhar's inquiry, everyone present looked at me and I looked at you, and fell into a confused silence.

After a while, James stood up and gave his opinion: "Gentlemen, the IK series machine tool itself is our previous generation product. The reason why it has achieved such outstanding results in the Chinese market lies mainly in China itself. The high-precision machine tool industry is underdeveloped. But it is different now. There will be favorable competitors in the market. So I think that if we want to stabilize the market, we can only improve our competitiveness in the market! It includes two aspects. The first point is to revise our previous after-sales service policy for customers in China. We can no longer conduct business as a monopoly. The second point is to immediately update our product array, which will already fall behind. The IK series, which is at the international level, will be upgraded as soon as possible, and more advanced LK series products will be exported to the Chinese market! ”

"This is impossible." Before James could finish speaking, someone immediately interrupted him: "Don't forget Bill 095. It is impossible for the International Trade Commission to allow us to transfer the latest generation of products with many top-notch Technical LK products are exported to China! Even if we use our connections to get them to agree, the LK series will be exported in a limited-function version. ”

"James, I have read the information. We will not compare the performance of the LK series with Zhengxin Weizu for now, but one thing is for sure, the castrated version of the LK series is better than the Weizu There will be no advantage in getting up!"

Listening to everyone's rebuttal, James said that since this was the case, there was nothing he could do.

He spread his hands and asked everyone: "Then what do you want to do? We can't just do nothing and wait to be squeezed out of the Chinese market, right?"

There was silence in the conference room.

At this moment, Claire's secretary knocked on the door and hurried in. After looking at everyone anxiously, he placed a piece of information in front of Lesenhar and whispered a few words.

Looking at this information and listening to the secretary’s report, Reisenhal stood up from his chair with a loud sound.

"What?!"

This exclamation immediately attracted people's attention.

On top of that information, there was a report about Zhengxin Technology. In the report, a shocking number appeared.

"Zhengxin micro-series machine tools have been well received by the first batch of users, and many companies have placed additional orders. Zhengxin Technology held a press conference a few days ago, announcing that the current order volume of micro-series precision machine tools has exceeded 500 units. It is expected to exceed 1,000 units by the end of the month Off."

One thousand units, this number, deeply hurt the hearts of everyone present.

You must know that throughout last year, Claire sold only more than 1,200 machine tools in the Chinese market.

Under the complicated eyes, Reisenhaar took a deep breath: "Gentlemen, we have no time. We must take action immediately. I said immediately!"

……

On the same day, Reisenhaar took a private plane to Washington to visit the chief official of the Trade Department.

On the same day, internal problems caused by a large number of return orders during this period, coupled with Zhengxin Technology's announcement of sales of micro-series machine tools, added unpredictability to the crisis in the Asia-Pacific region and the mysterious future prospects. The company's stock price was immediately affected and began to collapse.

The market value of Clerk Company is not high, so when Reisenhaar came to visit, the head of the Trade Department did not pay attention.

After a hasty meeting, Lesenhar was sent back. He didn't know what kind of trouble this response had caused.

While Clark's stock price fell, the Eagle Trade Agency used the pretext that trade friction should not adjust the export ban to China to prevaricate Clark. At the same time, China's manufacturing industry, which was frantically buying up micro-precision machine tools, was in a state of decline. The knife is roaring.