Automotive Black Technology Chapter 1608: : The horn of attack!
www.lnmao.org, the fastest update to the latest chapter of automotive black technology!
October 25th.
Li Fanyu came to Fuzhou Industrial New Zone and attended the grand ceremony held by Fuzhou for the official launch of the Fuzhou part of Zhengxin Group.
After several months of preparation, Zhengxin Industrial Base is now fully prepared. Zhengxin Power, which was previously located in the High-tech Development Zone, has also completed its relocation and integrated with the newly built base.
Including Please Poke Me Industrial City, on the coastline of Fuzhou, a huge industrial cluster that is more than twice the area of Tiancheng Industrial Base has stood proudly there.
Sitting on the helicopter, looking at the vast and well-organized Zhengxin Industrial Zone, Li Fanyu couldn't hide his excitement.
On the same day, at the press conference of Zhengxin Group, Li Fanyu delivered a personal speech. In addition to some explanations of the current domestic structure of Zhengxin, it is also the first time that Zhengxin’s international business strategy has been announced to the public.
"After six years of development, Zhengxin Group has developed into a company with ten major brands including Audi, Volkswagen, Land Rover, Xcar, BMW, Zhengxin Power, Bentley, Rolls-Royce, Hongqi, and the newly established Dark Horse. . In the past six years, we have completed the accumulation through market layout covering most of the low-end, mid-end and high-end product camps, including internal combustion, electric, and hybrid.
Zhengxin Group has also grown from a small second-hand car dealership company in the suburbs of Tiancheng to a very large enterprise with eight major business sectors including finance, insurance, energy, and technology.
The completion investment of Fuzhou Zhengxin is a watershed moment for our Zhengxin Group. It not only means that Zhengxin has three times the production capacity of last year, but also marks that Zhengxin Group has become the leading automobile company, at least in terms of production scale, surpassing Yiqi Group or any other joint venture car company!
Prior to this, among all brands under Zhengxin Group, our development focus has always been on mid-to-high-end models with high profits. The ungrounded evaluation of Zhengxin Group has been with me for a long time. This doubt has not disappeared even after Volkswagen launched three civilian models: Hongguang, Hongguang S and Ares pickup truck.
I have never explained this kind of evaluation before. At that time, I felt that explaining it would not help. But now, today, standing in front of our new industrial base, with a production capacity that conservatively estimates five million vehicles per year, I think I can offer an explanation.
What restricts Zhengxin from continuously striving for greater profits and from developing to the masses has always been production capacity. Now, Zhengxin has ushered in the final piece of our business puzzle. Here I declare. The main development direction of Zhengxin Group from now on will be to further improve its product line. Increase investment in research and development of low-priced popular models and model output. At the same time, we will rely on production capacity upgrades and industry integration to further suppress the cost of automobile products and lower the prices of all current conventional brand products! ”
This news is undoubtedly a depth bomb. When Li Fanyu's rigidity entered the terminal, it aroused the shock of the reporters and media present!
In the eyes of everyone, Zhengxin is a mid- to high-end or even high-end car company. Why do you say that? Just look at the current global luxury car brand rankings; Rolls-Royce tops the list with its century-old heritage, Hongqi follows closely behind and has a faint tendency to catch up with its brand's technological advantages, and Bentley even more relies on its youth. Its positioning has been singing high, firmly occupying the third place on the list.
These three brands are all owned by Zhengxin!
Another list is more convincing. In a survey of young people aged 15-22 in the latest issue of "Global Cars" magazine in the United States, "the dream car in your mind" In one question, Zhengxin Xcar received an approval rate of 70% and became the first choice of the young generation of Americans!
The top-voted answer to this question in China is still Zhengxin XCAR, with a support rate of 90%! Reesfast, who came in second place, received only 5% of the votes.
If luxury cars and top sports cars cannot be said to have any problems with their names, then the market is also persuasive enough.
Currently, in China, the world's largest automobile consumer market, the sales volume of the Zhengxin Audi brand ranks among the BCD-level models, with the A4, 6, and 8 models firmly occupying the top spot. In the category of electric vehicles, BMW has become a national-level electric family car with its I3.
It is no exaggeration to say that Zhengxin has no rival in terms of IQ in this hot land.
If there is one regret, it is just like what Li Fanyu said just now. In the A-class car market, Toyota still occupies an absolute market share.
If Zhengxin Group joins forces to enter the A-class car market with its current domestic Tiancheng part, Fuzhou part, and the already developed Zhengxin 18th Generation Foreman Alliance, or go one step further, it will be a big seller in the Indian market. Five A0 and A00-class models are put into production in China, then...
An automobile empire capable of monopolizing the vast majority of the domestic automobile market will rise!
So before Li Fanyu finished his speech, the scene was already in chaos. Some foreign media reporters have already left the scene in a hurry, trying to convey this news that could cause a major earthquake in the automobile industry.
These people will regret it fifteen minutes later.
Because compared to the first half, Li Fanyu’s last words are the real earthquake!
“In the past year and a half, in addition to actively expanding production capacity domestically, Zhengxin Group has also completed its global layout in the international market.
In the United States, a branch of Zhengxin Group completed the integration of nearly 20 large car factories in Detroit half a month ago, spending US$33.5 billion to form an industrial cluster with a production capacity that is approximately 1.5 times that of the Fuzhou Industrial Base. In Russia, we completed the construction of the Moscow, Kiev Auto City.
In the UK, the Sino-British United Auto Parts Group, controlled by Zhengxin Group, is on the right track. At the same time, our European factory in Birmingham is now officially operational.
These parts indicate that all conditions for the globalization of Zhengxin Group are mature. Therefore, taking this opportunity today, I officially announce that in addition to the electric brand BMW, Zhengxin Group will fully enter Europe! ”
At this moment, the press conference fell into chaos!
Zhengxin Group currently occupies half of the Chinese market. In the North American market, with its F-series pickup trucks, Audi and Xcar high-performance sports cars are the first to enter the market. Secondary markets such as South Africa's Inzhu have completed the largest share of the market. Now, Zhengxin has finally sounded the clarion call to attack Europe, which has the most developed automobile industry and is recognized as the industry benchmark!
For a time, hundreds of reporters rushed to the podium regardless of the security guards' obstruction.
As if hundreds of gagged ducks had been freed, the entire venue was filled with a roar that could lift the roof off.
At the front of the podium, a thin female reporter struggled to raise the recorder in her hand: "Director Li, what are the strategic goals of Zhengxin Group this round?"
She shouted with all her strength.
Hearing this question, Li Fanyu turned off the microphone and turned it on again.
"The number one car company."
Perhaps he felt that this was not comprehensive enough, so he added another sentence.
"No. 1 in the world!"