Automotive Black Technology Chapter 1611: ：tusks
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Only half a month after Li Fanyu’s Fuzhou speech, Zhengxin Group held a press conference at its headquarters in Birmingham, England.
At the meeting, Li Kai, head of the European region of Zhengxin Group, attended and announced the group's new trends for the European market, which is a huge plan he called the "Brand Development Plan"!
According to this plan, Zhengxin’s mid-to-low-end brand Volkswagen will launch a round of new products targeting the global market.
The Beetle, which was previously a hit in the Chinese market, has entered Europe after a new upgrade. The Tiguan, which already dominates China's mid-size SUV market, has also made localization changes and entered Europe strongly.
In addition, Magotan and Passat, which have occupied the top sales positions in the B-segment car market in the Russian market, and Weiling, the current sales king of Russian station wagons, also jointly appeared at Zhengxin's press conference.
In addition to these models that have been launched in China and other regional markets and have proven their potential in the market, several new models have made their European counterparts even more aware of the crisis;
First, there are compact and small cars.
The car consumption structure in Europe is quite special. Because of the high per capita income and the complicated road conditions in some urban areas, most families generally own two cars.
One is a car or SUV for commuting, and the other is a compact car for traveling in the city, which is also the legendary grocery cart.
Europe and the United States are very similar in terms of this car usage habit. They all belong to the type where most family income can support two cars, one large and one small.
But the difference between Europe and the United States is that for young people and most office workers, big cars are not as attractive as small cars!
This is directly related to European geography and social cognition. In Europe, cities have a large population and parking spaces are difficult to find. Moreover, in cities like London and Paris that rely on the reconstruction and expansion of ancient urban areas, the situation is extremely bad, and it is simply difficult for large cars to move here.
And in the minds of the younger generation in Europe, there is no awareness of relying on cars to demonstrate their economic strength like China does. In other words, this understanding is relatively light.
So, in the European market, it is different from the situation where Chinese B-class cars are king. It is compact models that account for the vast majority of sales.
And Zhengxin, in this brand complement plan, will target this place!
A small car called Golf, and a compact car called POLO.
These two cars use Zhengxin’s new 1.2-liter engine and a different small car platform than before. Although at the press conference, Li Kai only showed the appearance of the car and did not announce much, but according to Zhengxin's current car configuration, the Benben interactive system has become a standard configuration for all models.
What’s even more terrifying is that the prices of these two cars send chills down the backs of all their European counterparts!
Among them, the starting price of POLO is 6,600 euros, while the starting price of golf is 7,000 euros.
In the European market, the best-selling models in the same class are Fiat Elevio and Opel's Bremen, with starting prices of 7,200 euros and 7,800 euros respectively.
Coincidentally, the power of these two cars is also 1.2l,
Including government car purchase subsidies, the prices of POLO and Golf are still lower than these two models!
But this is not over yet. POLO is an affordable car that is only positioned for home use. Then the seven models of Golf made some reporters at the press conference cry wolf.
Although the starting price of this model is only 7,800 euros, the most expensive GTI high-performance version is priced at 30,000 euros.
In the GTI, the 2.0-displacement turbocharged engine has a maximum power of 147kW and a maximum torque of 280N.m. It is matched with a 6-speed DSG dual-clutch gearbox and can accelerate from 100 kilometers to 100 kilometers in only 6.9 seconds. A solid steel player.
Between basic models and performance models, the Golf R, Cabrio convertible version, and Variant executive version are even more dazzling.
This is the only car company in the world that can do so many things with a small car!
POLO and Golf are both hatchbacks. Aiming at the European market with obvious demand for individualization, Zhengxin has made a model more lethal.
It was a model with a Chinese name called Octavia, which entered the European market in two versions: hatchback and sedan. Although this car is in the Volkswagen series, it seems out of place in terms of design style and family style of models.
However, the rich configuration options and multiple power combinations made it shine at the press conference.
Coupled with the newly upgraded Mini Cooper and the new Mini SUV model COUNTRYMAN, Zhengshin’s first entry into Europe, a vast product array of ten models, shocked all reporters who came to attend the press conference!
Before the press conference was over, the news of Zhengshin's massive "invasion" detonated the entire European automobile market as quickly as possible.
Ten models, how many?
Perhaps not many for the entire automobile market, but each model is aimed at the hottest target in the current market, and each model has a fairly clear positioning. These ten models have been exposed. It has had an impact on the European car market!
In the first week after the Zhengxin press conference, Opel, Fiat, Renault, Dacia, and Seat all announced price reductions for some models!
Faced with the onslaught of positive news, car companies can only forge trenches in the most sensitive price areas.
While many competing brands are busy keeping Zhengxin out of the country, Zhengxin’s luxurious sales network is springing up all over Europe like mushrooms after a rain!
Previously, Zhengxin had some dealers in Europe, which were dealer camps based on Rolls-Royce's VIP dealer network.
These people are either rich or noble. Most of them are nobles from all over Europe or even directly branches of the plutocrats.
Facing Zhengxin’s plan for Europe this time, most of them saw business opportunities. According to the regional affiliation, the first batch of agent dealer networks of Zhengxin Volkswagen in Europe were quickly established.
Half a month later, before Christmas, ten models of Zhengxin Volkswagen rolled off the assembly line under a large-scale advertising campaign!
Although Zhengxin did not receive the government's used car trade-in subsidy after contacting many parties, and because it did not have the so-called localization policy authorization from the European Union, with the good relationship between dealers and local governments, various sales subsidies were still available. A hundred flowers bloomed amidst the anger of all competing car companies.
Everyone’s jaw dropped as soon as the ten models rolled off the assembly line!
Zhengxin is like a hungry lone wolf, facing the European market, showing its fangs that still smell of blood after fighting in the North American, South African, Indian and Chinese markets!