Automotive Black Technology Chapter 164: : Big goal (please subscribe!)
www.lnmao.org, the fastest update to the latest chapter of automotive black technology!
The reason why Li Fanyu was angry was because of the B-class car part in this research report.
B-class cars, also known as mid-size cars as the saying goes, refer to models with a wheelbase between 2.6-2.7 meters and a body length between 4.5-4.8 meters. Of course, this is the German grading standard. There are some differences in grading in various countries, but they are not too different.
Abroad, B-class cars are generally called Large Family Cars, which means large family cars. Since it is a family car, it must consider space, comfort, fuel consumption, etc. to achieve a balance. This requires it to not only meet the car needs of a family, but also be economical.
So the characteristics of B-class cars are large space and low fuel consumption.
In a time and space where the course of automobile history has not changed, B-class cars have always been the sales king in the Chinese market. This phenomenon is mainly caused by the car-using habits of Chinese people.
For example, you have a family of three, plus one parent and an elderly person. The back seat of the car should not be too crowded, otherwise the elderly will be very uncomfortable when riding or installing child safety seats. And because the length and width of this level of car are sufficient, it can also be used for some business needs.
In this way, B-class cars have become a snake oil. Therefore, it was the backbone of the automobile consumer market in the previous time and space.
In Li Fanyu’s impression, cars of this type generally cost around 140,000 yuan. For example, the standard prices of Honda Accord, Volkswagen Magotan, Passat, Ford Mondeo, Toyota Camry, Buick Regal and Nissan Altima are all around this range.
But now, although some of these models have disappeared, most of the Japanese models are still there. The research report in hand by Li Fanyu shows that the standard price of almost all B-class cars sold by foreign brands in China is around 160,000 yuan.
You know, the tax on vehicles in this time and space is much lower than before! In other words, the average price of one of these cars within one mile has increased by more than 30,000 yuan!
What exactly led to this situation? Li Fanyu was confused.
So he read the entire research report from beginning to end, but discovered an even more abnormal phenomenon.
The report shows that these foreign brand A-class cars, that is, scooters one level lower than B-class cars, are actually much cheaper than in the previous time and space!
This is weird, because the price of A-class cars is not high, so the profits left for car companies are very limited.
But our ancestors told us that if something goes wrong, we will become a monster. Li Fanyu studied the entire research report again and finally saw a clue.
After linking all these things together, he became angry.
This is definitely a tacit understanding secretly reached by all foreign brands! This is the so-called price barrier!
This phenomenon is very complicated to explain in detail and involves too many aspects. But in short, they are taking advantage of the price difference to expand market share and restrict the development of local Chinese cars.
Because the average Chinese company wants to build cars, according to common sense, it must start from low-level to high-level. Start with A-class cars and slowly accumulate experience and technology to develop to high-level cars.
A-class cars are cheap and sell well, making them the best touchstone and stepping stone for car companies.
However, these foreign brands have occupied most of the domestic market share with their ultra-low prices for A-class cars, taking away the development space of domestically produced cars.
Of course, if they just do this, the people will benefit. But is it really that simple?
Of course not! How can a capitalist do a loss-making business?
After successfully restricting the development of local automobiles, they can completely cut their wool elsewhere.
For example, B-class cars with higher premium capabilities.
To give an example that may not be very vivid; a businessman came to a village and saw that the village was growing wheat, and then used the wheat to grind flour to make a living.
The businessman told the villagers: You grow your own wheat and grind your own flour, which is very tiring and expensive. I have flour here and can sell it to you at a cheap price. In this way, you don’t have to grow wheat and just sell the land to me.
So the villagers agreed. The merchants sold the flour, and the villagers used the money from the land sales to buy it.
Then the businessman started to get into trouble. He no longer sells so much flour, he starts selling steamed buns!
Although it looks beautiful, the steamed buns are expensive! But at this time, the villagers discovered that their land was no longer available, and they could not grow wheat even if they wanted to. So I can only save money and buy steamed buns from merchants.
It was because he understood this that Li Fanyu was so angry.
"No wonder all the independent brands in this time and space have stopped selling. The reason is here!"
Li Fanyu couldn't help but feel scared when he thought of this; fortunately, the first car he made was a sports car! There was no conflict with these bastards, otherwise X-power would definitely not be able to achieve such results, and Zhengxin would definitely die under their collective encirclement and interception.
He frowned, turned around and sat on the chair, and began to think; according to this situation, he definitely couldn't enter the A-class car market and go directly to fight with these bastards.
Zhengxin is still far from forming an industrial scale and cannot gain advantages in cost. What do consumers value most when buying a mobility scooter? Price! If you can't control the cost of making an A-class car, then it will be like a dog leash.
Then the current B-class car market with large profit margins... is a good entry point!
Picking up the market research report again, Li Fanyu looked at the list of B-class cars and the corners of his mouth twitched.
"Honda, Toyota, Chevrolet, Barker, Euroleague... Hum, tremble, come and have a taste of the power of my amazing car!"
......
In the afternoon, all department heads of Zhengxin received notice of the company meeting. Even Pan Qiang and Sun Guoyi from the branch and Professor An Ning Zhang from the laboratory also came.
The backbone of Zhengxin gathered in the small conference room. After the company was reorganized, this was the first time there was such a big battle. Anyone with a discerning eye will know at a glance that the boss is going to make a big move.
A group of people were faintly excited, chatting softly in the conference room, waiting for Li Fanyu's arrival.
More than ten minutes later, Li Fanyu walked in with a solemn expression, carrying a memo.
Everyone was stunned; this was the first time they had seen the boss so serious. Even when the company encountered a public relations crisis and was splashed with paint, I saw this guy smiling and saying hello calmly.
So, they sat up involuntarily and waited for Li Fanyu to start speaking.
Li Fanyu has not yet come out of that indignation; it is a feeling like his own home is covered by a huge glass cover by a group of bullies, and they stand outside the cover to harvest their own crops.
If he doesn't break this cover and drive away these bullies, he will feel suffocated and out of breath.
Before this, whether he founded a company or built X-power, it was all because he wanted to change his destiny and pursue his dream of building a car.
But now, he feels it is necessary and responsible to do something at a higher level.
For the country and the people? He thinks he doesn't have that kind of righteousness, nor is he that noble.
Maybe it was the ruler in his heart that was causing trouble; some things can be indifferent, but some things must be adhered to.
That ruler is called the bottom line and conscience.
Looking at all his team members in the room, he nodded and placed the memo on the table. He pulled out a dozen documents tucked inside and handed them to Wang Meimei.
Wang Meimei understood and sent the information. Seeing that everyone had one in their hands, he spoke.
“I’m calling you here today to make a development plan for Zhengxin. When I founded Zhengxin, I actually had a very simple idea; I just wanted to make money so I could buy a house and marry a wife in the future.”
Speaking of this, there was a burst of laughter in the conference room.
Li Fanyu also laughed: "I'm telling the truth, that's what I thought at the beginning. But maybe it's God's favor, or maybe it's a blind cat that stumbled upon a dead mouse. We have come to this day through ups and downs, which can be considered a bit of a success.
I have always been elusive before, just make a little money and spend enough. More money means more things and more troubles. So to tell you the truth, right after the success of the X-power pre-sale, my deposit exceeded 500 million. I retired early and now have the heart to play games. ”
Everyone nodded after hearing this. This is definitely the truth. Not to mention anything else, if it is deposited in the bank, the bank interest of 5 billion rays per year will be more than 10 million. If you don't face death, it will take you a lifetime.
"But I saw the market research done by Huang Qi yesterday, and this is what you have in your hands. I feel that if God really favors Zhengxin and allows Zhengxin to develop, it must have his intentions. Take a look, the A-class car market Suppressing us, B-class cars will capture the market, and C-class luxury cars will be a money grab. ”
When everyone heard what he said, they quickly read the materials compiled by Li Fanyu carefully. Of course, some people can understand it, and some people still don't understand it.
But An Ning understood it at a glance. She raised her head and looked at Li Fanyu. Rarely, a long-lost smile appeared.
She had roughly guessed what Li Fanyu was going to do.
Li Fanyu looked at An Ning, curled his lips, and then turned his attention to the employees: "Since the founding of Zhengxin, we have never set any goals or made any plans.
But today, I have to draw a pie for you. Maybe the pie is too big and too difficult to become a reality. But as long as everyone works hard towards this goal, I think it is not far away.
But when this goal becomes a reality, it is of great significance to you, me, and the entire automobile industry in our country! ”
Everyone's appetite has been whetted by him, and their emotions have been aroused by him.
"Mr. Li, tell me! If we all work together, there is nothing we can't do!"
"Yes! Mr. Li, tell me!"
Li Fanyu pressed his hands and stood up straight: "In order to give everyone a clear direction, I have broken down this goal into three parts.
The first step, which is what we will do soon, is to establish a new car brand. This brand will face the domestic market and launch family car products. This will be our focus in the short term and we will discuss this later.
After the success of this brand, we need to form an industrial scale. Continuously expand to both ends of the market, continue to expand to the upstream and downstream of the industry, and make achievements in completely independent production and manufacturing.
After completing this step, we will launch a challenge to the domestic market. At that time, we will have the capital to compete with some established or large-scale multinational car companies and compete head-on with them in the domestic market!
Let Zhengxin stand at the top of the domestic automobile market! ”
At the end, Li Fanyu's voice suddenly rose.
The entire conference room echoed with his bold words, which made people feel deafening. Along with the echo, a picture seemed to appear in front of everyone present.
In the picture, the streets and alleys are filled with cars produced by Zhengxin, and all the people driving the cars are smiling with satisfaction.
An Ning raised her head slightly, her eyes a little blurry.
Looking at Li Fanyu, whose body was as straight as a javelin, her heart was accusing her; "Isn't this all your fantasy about men? Why didn't you catch it!?"
"(To be continued.)
Automotive Black Technology Chapter 164: : Big goal (please subscribe!)
www.lnmao.org, the fastest update to the latest chapter of automotive black technology!
The reason why Li Fanyu was angry was because of the B-class car part in this research report.
B-class cars, also known as mid-size cars as the saying goes, refer to models with a wheelbase between 2.6-2.7 meters and a body length between 4.5-4.8 meters. Of course, this is the German grading standard. There are some differences in grading in various countries, but they are not too different.
Abroad, B-class cars are generally called Large Family Cars, which means large family cars. Since it is a family car, it must consider space, comfort, fuel consumption, etc. to achieve a balance. This requires it to not only meet the car needs of a family, but also be economical.
So the characteristics of B-class cars are large space and low fuel consumption.
In a time and space where the course of automobile history has not changed, B-class cars have always been the sales king in the Chinese market. This phenomenon is mainly caused by the car-using habits of Chinese people.
For example, you have a family of three, plus one parent and an elderly person. The back seat of the car should not be too crowded, otherwise the elderly will be very uncomfortable when riding or installing child safety seats. And because the length and width of this level of car are sufficient, it can also be used for some business needs.
In this way, B-class cars have become a snake oil. Therefore, it was the backbone of the automobile consumer market in the previous time and space.
In Li Fanyu’s impression, cars of this type generally cost around 140,000 yuan. For example, the standard prices of Honda Accord, Volkswagen Magotan, Passat, Ford Mondeo, Toyota Camry, Buick Regal and Nissan Altima are all around this range.
But now, although some of these models have disappeared, most of the Japanese models are still there. The research report in hand by Li Fanyu shows that the standard price of almost all B-class cars sold by foreign brands in China is around 160,000 yuan.
You know, the tax on vehicles in this time and space is much lower than before! In other words, the average price of one of these cars within one mile has increased by more than 30,000 yuan!
What exactly led to this situation? Li Fanyu was confused.
So he read the entire research report from beginning to end, but discovered an even more abnormal phenomenon.
The report shows that these foreign brand A-class cars, that is, scooters one level lower than B-class cars, are actually much cheaper than in the previous time and space!
This is weird, because the price of A-class cars is not high, so the profits left for car companies are very limited.
But our ancestors told us that if something goes wrong, we will become a monster. Li Fanyu studied the entire research report again and finally saw a clue.
After linking all these things together, he became angry.
This is definitely a tacit understanding secretly reached by all foreign brands! This is the so-called price barrier!
This phenomenon is very complicated to explain in detail and involves too many aspects. But in short, they are taking advantage of the price difference to expand market share and restrict the development of local Chinese cars.
Because the average Chinese company wants to build cars, according to common sense, it must start from low-level to high-level. Start with A-class cars and slowly accumulate experience and technology to develop to high-level cars.
A-class cars are cheap and sell well, making them the best touchstone and stepping stone for car companies.
However, these foreign brands have occupied most of the domestic market share with their ultra-low prices for A-class cars, taking away the development space of domestically produced cars.
Of course, if they just do this, the people will benefit. But is it really that simple?
Of course not! How can a capitalist do a loss-making business?
After successfully restricting the development of local automobiles, they can completely cut their wool elsewhere.
For example, B-class cars with higher premium capabilities.
To give an example that may not be very vivid; a businessman came to a village and saw that the village was growing wheat, and then used the wheat to grind flour to make a living.
The businessman told the villagers: You grow your own wheat and grind your own flour, which is very tiring and expensive. I have flour here and can sell it to you at a cheap price. In this way, you don’t have to grow wheat and just sell the land to me.
So the villagers agreed. The merchants sold the flour, and the villagers used the money from the land sales to buy it.
Then the businessman started to get into trouble. He no longer sells so much flour, he starts selling steamed buns!
Although it looks beautiful, the steamed buns are expensive! But at this time, the villagers discovered that their land was no longer available, and they could not grow wheat even if they wanted to. So I can only save money and buy steamed buns from merchants.
It was because he understood this that Li Fanyu was so angry.
"No wonder all the independent brands in this time and space have stopped selling. The reason is here!"
Li Fanyu couldn't help but feel scared when he thought of this; fortunately, the first car he made was a sports car! There was no conflict with these bastards, otherwise X-power would definitely not be able to achieve such results, and Zhengxin would definitely die under their collective encirclement and interception.
He frowned, turned around and sat on the chair, and began to think; according to this situation, he definitely couldn't enter the A-class car market and go directly to fight with these bastards.
Zhengxin is still far from forming an industrial scale and cannot gain advantages in cost. What do consumers value most when buying a mobility scooter? Price! If you can't control the cost of making an A-class car, then it will be like a dog leash.
Then the current B-class car market with large profit margins... is a good entry point!
Picking up the market research report again, Li Fanyu looked at the list of B-class cars and the corners of his mouth twitched.
"Honda, Toyota, Chevrolet, Barker, Euroleague... Hum, tremble, come and have a taste of the power of my amazing car!"
......
In the afternoon, all department heads of Zhengxin received notice of the company meeting. Even Pan Qiang and Sun Guoyi from the branch and Professor An Ning Zhang from the laboratory also came.
The backbone of Zhengxin gathered in the small conference room. After the company was reorganized, this was the first time there was such a big battle. Anyone with a discerning eye will know at a glance that the boss is going to make a big move.
A group of people were faintly excited, chatting softly in the conference room, waiting for Li Fanyu's arrival.
More than ten minutes later, Li Fanyu walked in with a solemn expression, carrying a memo.
Everyone was stunned; this was the first time they had seen the boss so serious. Even when the company encountered a public relations crisis and was splashed with paint, I saw this guy smiling and saying hello calmly.
So, they sat up involuntarily and waited for Li Fanyu to start speaking.
Li Fanyu has not yet come out of that indignation; it is a feeling like his own home is covered by a huge glass cover by a group of bullies, and they stand outside the cover to harvest their own crops.
If he doesn't break this cover and drive away these bullies, he will feel suffocated and out of breath.
Before this, whether he founded a company or built X-power, it was all because he wanted to change his destiny and pursue his dream of building a car.
But now, he feels it is necessary and responsible to do something at a higher level.
For the country and the people? He thinks he doesn't have that kind of righteousness, nor is he that noble.
Maybe it was the ruler in his heart that was causing trouble; some things can be indifferent, but some things must be adhered to.
That ruler is called the bottom line and conscience.
Looking at all his team members in the room, he nodded and placed the memo on the table. He pulled out a dozen documents tucked inside and handed them to Wang Meimei.
Wang Meimei understood and sent the information. Seeing that everyone had one in their hands, he spoke.
“I’m calling you here today to make a development plan for Zhengxin. When I founded Zhengxin, I actually had a very simple idea; I just wanted to make money so I could buy a house and marry a wife in the future.”
Speaking of this, there was a burst of laughter in the conference room.
Li Fanyu also laughed: "I'm telling the truth, that's what I thought at the beginning. But maybe it's God's favor, or maybe it's a blind cat that stumbled upon a dead mouse. We have come to this day through ups and downs, which can be considered a bit of a success.
I have always been elusive before, just make a little money and spend enough. More money means more things and more troubles. So to tell you the truth, right after the success of the X-power pre-sale, my deposit exceeded 500 million. I retired early and now have the heart to play games. ”
Everyone nodded after hearing this. This is definitely the truth. Not to mention anything else, if it is deposited in the bank, the bank interest of 5 billion rays per year will be more than 10 million. If you don't face death, it will take you a lifetime.
"But I saw the market research done by Huang Qi yesterday, and this is what you have in your hands. I feel that if God really favors Zhengxin and allows Zhengxin to develop, it must have his intentions. Take a look, the A-class car market Suppressing us, B-class cars will capture the market, and C-class luxury cars will be a money grab. ”
When everyone heard what he said, they quickly read the materials compiled by Li Fanyu carefully. Of course, some people can understand it, and some people still don't understand it.
But An Ning understood it at a glance. She raised her head and looked at Li Fanyu. Rarely, a long-lost smile appeared.
She had roughly guessed what Li Fanyu was going to do.
Li Fanyu looked at An Ning, curled his lips, and then turned his attention to the employees: "Since the founding of Zhengxin, we have never set any goals or made any plans.
But today, I have to draw a pie for you. Maybe the pie is too big and too difficult to become a reality. But as long as everyone works hard towards this goal, I think it is not far away.
But when this goal becomes a reality, it is of great significance to you, me, and the entire automobile industry in our country! ”
Everyone's appetite has been whetted by him, and their emotions have been aroused by him.
"Mr. Li, tell me! If we all work together, there is nothing we can't do!"
"Yes! Mr. Li, tell me!"
Li Fanyu pressed his hands and stood up straight: "In order to give everyone a clear direction, I have broken down this goal into three parts.
The first step, which is what we will do soon, is to establish a new car brand. This brand will face the domestic market and launch family car products. This will be our focus in the short term and we will discuss this later.
After the success of this brand, we need to form an industrial scale. Continuously expand to both ends of the market, continue to expand to the upstream and downstream of the industry, and make achievements in completely independent production and manufacturing.
After completing this step, we will launch a challenge to the domestic market. At that time, we will have the capital to compete with some established or large-scale multinational car companies and compete head-on with them in the domestic market!
Let Zhengxin stand at the top of the domestic automobile market! ”
At the end, Li Fanyu's voice suddenly rose.
The entire conference room echoed with his bold words, which made people feel deafening. Along with the echo, a picture seemed to appear in front of everyone present.
In the picture, the streets and alleys are filled with cars produced by Zhengxin, and all the people driving the cars are smiling with satisfaction.
An Ning raised her head slightly, her eyes a little blurry.
Looking at Li Fanyu, whose body was as straight as a javelin, her heart was accusing her; "Isn't this all your fantasy about men? Why didn't you catch it!?"
"(To be continued.)