Automotive Black Technology Chapter 173: : Differences in selling prices

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It only took 55 days from the beginning of research and development to mass production of A4!

This speed caught a group of car companies by surprise, who were still trying to figure out how to pursue the A4 in the market.

They completely did not expect that a company that was established less than a year ago, a company that started from second-hand cars, and a company that entered the field of civilian vehicles for the first time, would have such a terrifying research and development speed.

Even Toyota, which leads the global auto industry with its replacement speed, was amazed when looking at Masanobu's crazy R&D progress.

But they don’t know what Li Fanyu, the leader of Zhengxin, and his team have done during this period.

At this time, Zhengxin Laboratory was still a busy scene.

Although the car has entered the mass production stage, they still cannot stop. There is still a lot of work to be done in the follow-up part.

Three hairy monsters huddled in front of a workbench, conducting durability re-inspection tests on the parts above. You can only tell by parting their long hair that they are Xu Fufang, Liu Qing and Wang Yu.

In the past two months, Zhengxin’s six teams have been working almost non-stop.

When these young people in their twenties were hungry, they would make a bowl of instant noodles in the tea room outside the laboratory. When they were sleepy, they would go to Li Fanyu's office or the sofa in the company's small conference room to sleep for a while.

Six teams, with nearly 150 people working in rotation, have no more than six hours of rest per person every day.

Although these two months have been tiring and difficult, none of these students complained or complained.

Bao Jianfeng comes from sharpening. After these days of polishing, they have all made great progress. In view of their performance, Li Fanyu has decided to sign all six teams to Zhengxin Company.

There may be a few people here with mediocre abilities, but as long as they have this kind of energy, what else can't be made up for?

What he didn't know was that a large part of the reason why the students were so desperate was because they were infected by him.

Li Fanyu's image is slightly better than that of the three top students. For the previous new car launch conference, he specially trimmed his hair, but that was all.

The dark circles around his eyes were no different from those of a giant panda, and staying up late continuously made his face look shiny.

The A4 numbered 1 still has problems - the abnormal noises in the car still cannot be solved, and even using diagnostic expertise cannot find out the problem.

So there is no other way but to dismantle all the assembled interior modules and inspect them one by one.

After nearly seven hours of troubleshooting, Wang Yu finally discovered the problem.

He slammed the pen on the workbench, "Damn it! Did we miss the expansion coefficient?"

Li Fanyu slapped his head, "It must be! The temperature outside is low now, and the interior dimensions are calculated based on normal temperature. After the body shrinks, the gaps in some interior parts will definitely be too small. Liu Xiang, your team will go first Put aside what you are doing, add the expansion coefficient, and make corrections as soon as possible. Once completed, send it to the purchasing department and ask them to contact the supplier to modify the supply agreement. ”

Another girl with dark circles under her eyes like a giant panda heard his greeting and responded quickly.

……

After this episode, the matter was finally resolved. However, I don’t know how many situations like this happen these days.

That's it, Li Fanyu still has all the data and manufacturing requirements for the vehicle in his mind. Otherwise, if you start from scratch, you won't be able to finish it in two or three years.

When it comes to manufacturing cars, as long as there are no problems with the vehicle design, the rest will be much easier to handle.

Due to scale and cost constraints, Zhengxin is currently a vehicle assembly plant. In addition to producing the main assemblies in-house, the remaining parts are purchased from external sources.

Now, the company has established a huge procurement and quality inspection team consisting of more than 300 people. As soon as the drawings from here are sent over, operations over there will start immediately.

For example, for this interior module, the design is finalized here and the drawings are sent to the supplier. They start manufacturing immediately, and then supply the goods according to the required quantities in the supply agreement, the requirements stipulated by Zhengxin, and the specified time and place.

After receiving the parts, Zhengxin assembles the parts and puts them on the assembly line. By putting each assembly part together, a complete car can be produced.

But with so many parts and suppliers, it would be impossible if the purchasing and quality inspection teams were not strong enough.

It happened that negotiations between the Audi brand and the dealership were also ongoing, so after the technical problems were resolved, Li Fanyu came to the company without stopping and summoned the heads of these departments for a meeting.

Seeing that more than a dozen department managers had arrived in the conference room, he opened his mouth and went straight to the topic: "We are going to mass-produce the A4 soon. Do you guys have any unresolved problems at hand?"

Wang Meimei put the pen on the table and raised her hand: "Mr. Li, Huang Qi has contacted the distribution company today. However, the distribution company is a little dissatisfied with our quotation."

Li Fanyu touched his chin. Recently, he has been focusing on the laboratory. Wang Meimei is handling the company's affairs. He really doesn't know much about model pricing.

So he asked: "What is our quotation?"

"According to Mr. Pan's calculations, the ex-factory cost of the 1.8T version is 106,200 yuan, and the ex-factory cost of the 2.0T version is 115,000 yuan. To increase the price based on a gross profit of 15% of the retail price, the quotations given to the distribution company are 13.3 100,000 and 145,000.”

Li Fanyu frowned: "Is there anything wrong with this price?"

Wang Meimei hesitated for a moment and said: "The dealers think the retail prices of 180,000 and 198,000 we gave are too low, and they are not satisfied with the sales profits."

Li Fan smiled foolishly, "How much do they want to earn?"

Wang Meimei spread her hands, "They asked to increase the retail price by another 10,000 yuan."

Hey, people's hearts are not as good as snakes swallowing elephants. If the price were really raised to around 200,000 yuan, their dealer would probably make more money than the manufacturer, Li Fanyu.

Excluding the taxes generated in each link, according to the requirements of the distribution company, the profit may reach 18% of the retail price.

What the **** is the difference between this and robbing money?

Li Fanyu’s strategy for Audi A4 is to quickly open up the market. To this end, Huang Qi specially conducted research.

Research reports show that the retail price of A4 expected by consumers is around 180,000. Therefore, the negotiation with the distribution company is also based on this retail price.

Discounting the taxes incurred, the profit left to them has reached 14%. If the retail price were to add another ten thousand...that would be more than 16%.

Not to mention other things, this price will definitely have an impact on the sales of A4. Although the starting configuration of the A4 is relatively high, the displacement has not dropped to 1.5T. But with a price of nearly 200,000 yuan, it doesn't have much advantage over other brands' models with the same displacement. (To be continued.)