Automotive Black Technology Chapter 186: ：六不六
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Li Fanyu quite appreciates Cellululu's bold temperament. A feeling unique to northern girls is that you can occasionally ignore her gender. This kind of girl can be a buddy.
However, Li Fanyu didn’t say much when he came into contact with her for the first time today. They just silently remembered this favor in their hearts, left each other's phone numbers so that they could contact each other during the live broadcast, and then exited the live broadcast room.
Celulu made the decision, and he immediately contacted Pinche.com and Weibo.
The online sales platform can be tested in two or three days. Time is tight. In order to achieve the best publicity effect, Li Fanyu plans to use all the most popular publicity channels.
How can marketing be effective if it is not sensational?
Weibo now also has a live broadcast function. The staff heard that he was going to live stream car dismantling and there would be interactive rewards. Considering his current number of fans, I recommend him to buy a push button.
Push is actually a form of advertising on Weibo. Although Li Fanyu now has millions of fans, the number of fans on Weibo is only at a medium level.
If nothing else, there are many jokers with millions of fans on Weibo, and some third- and fourth-tier stars have more than a million fans.
This push is based on big data for users who care about cars. Li Fanyu’s push alone cost more than 600,000 yuan. Although the price was a bit expensive, in order to achieve the best publicity effect, he immediately settled on it.
Pinche.com is much simpler. Zhengxin’s sales platform is also embedded into their website, so now Pinche.com is just like Zhengxin’s back garden.
As for the interactive car gift that is so popular, Pinche.com naturally has no reason to refuse. So I asked Li Fanyu about his live broadcast plan, and they immediately made arrangements.
After everything was done, Li Fanyu thought deeply about the content of the live broadcast.
The idea of dismantling cars was actually not his random thought; during the development process of the A4, in order to facilitate product positioning and understand the configuration of competitors, Zhengxin Laboratory actually dismantled a lot of cars.
What about the Accord, Teana, Baron Baron, Chevrolet Vision, all the competing models of the A4 that sell well have been dismantled.
The accessories and materials of the Audi A4 are optimized for these competitive increases. Therefore, tearing the car apart to look at the internal materials and configurations is the most beneficial way to promote the quality of the A4.
If there is a better way to promote it than this, it may be to compare and tear it down.
Li Fan gave a silly smile - fortunately, the cars that had been dismantled by the brand were still there. Hey, it’s time to show real quality!
Thinking of this, he immediately contacted the production line. Ask Sun Guoyi to prepare seven A4s; one for dissection and six for giving away to increase popularity.
After three days of intense and detailed integration, Zhengxin’s sales platform was officially upgraded, adding the direct sales section of Audi A4. In order to facilitate the after-sales and logistics links, the company has also specially set up experience points in various first-tier cities to provide customers with test drives and after-sales services.
After everything was ready, An Ning notified Li Fanyu that the scheduled promotion could be carried out.
The open space in front of the maintenance workshop has been separated. Six brand new Audi A41.8T Elite Editions were lined up and put aside.
There is also a row of cars in the center of the venue. Except for a white A4, five of them have had their markings removed. However, people who are familiar with cars can still tell at a glance that these five are relatively popular B-class cars on the market.
Today Cellululu’s live broadcast was scheduled for two in the afternoon, but because she was so excited, she came to Zhengxin Company early.
After walking around under the leadership of Li Fanyu and chatting for a while, it was the agreed time for the live broadcast.
In order to focus on publicity, both Weibo and Pinche.com coordinated their time together. At 1:55, Li Fanyu, with the help of Zhu Zhu and others, set up the computer and large screen prepared in advance, and connected the high-definition camera dedicated to live broadcast.
Not to mention, the fact that the scene was being treated like this was a bit like a live Frankenstein show.
After doing all the preparations, check again and again that nothing is missing. Li Fanyu and Cellululu put on wireless microphones and started the live broadcast.
Celulu held the mobile phone in her hand and tilted her head towards the screen, "Hello, comrades! Queen Lulu has arrived, and all the beloved queens have arrived without any courtesy! Today, it is finally the day to dismantle the car, friends. Look, this is the guy I’m about to demolish, hahahaha!”
The live broadcast room exploded instantly.
"Holy crap! So much demolition? Lulu, can you finish it in two hours?"
"Huh? Does the Queen want to compare and tear it apart? It seems that Audi is going to cause trouble!"
"Support the trouble! Didn't everyone on the Internet say that Audi's quality is not good? Please verify it and slap it in the face!"
"I don't care, I just came here rushing to the car. I have been washing my face for a day. Please be possessed by the European Emperor and give me the power of metaphysics! I want to win the lottery, and I want to be a lucky spectator!"
"Bah! Take a spear from this chief!"
Li Fanyu waved to the camera when he saw that the number of fans on Weibo and Pinche.com on the big screen not far away was soaring, and the number of live broadcast viewers was increasing rapidly. It explained the content of today's live broadcast and reminded the audience to interact more. During the live broadcast, two lucky viewers will be selected from time to time and given free A4s. Finally, I didn’t forget to take a look at the Zhengxin online car sales platform.
Dismantling a car is not an easy task, so in order to make it easier for Cellululu to do it, Li Fanyu specially brought over the universal integrated robotic arm from the maintenance workshop.
To assist Celluloid, he also wore one. Wherever the two of them go, it's like filming a science fiction movie, and it's so cool that it's indescribable.
The robotic arm has been worn on the celluloid hand for a long time and has been played for a long time. Of course, such a cool thing must be shown off in the live broadcast room.
"La la la. Look at the robotic arm in my hand. This is a high-end product, exclusively for Zhengxin's maintenance workshop. It is said to be customized by an overseas high-tech company!"
After saying that, the guy demonstrated the use of the robotic arm in a stern voice: "Look, as long as you point the front end of this robotic arm at the place that needs to be disassembled, it will automatically identify and switch to the special disassembly tool. Boss, let me ask you six questions!”
Faced with this solid black technology, a wave of 666 immediately floated in the live broadcast room.
Li Fanyu raised his hand and looked at his watch, signaling that Celluloid could start. The live broadcast lasts only two hours, and it won’t be finished if you don’t hurry up.
Celulu nodded to express receipt, then held the phone in one hand and said: "Okay, without further ado, let me show you the mysteries of the car! Friends, keep your titanium alloys open. The dog's eyes are optimistic, this queen has excellent dismantling skills. Wow, I just got the authorization from Brother Fan. If you encounter a place that you can't dismantle, you can use it."
The live broadcast room immediately boiled; it was so cruel! But the babies love it! (To be continued.)