Automotive Black Technology Chapter 188: ：Arrogant sales
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After 50 million people watched the live broadcast, the publicity power it played was quite powerful. A4's reputation and volume have almost exploded.
Starting yesterday, the prime car sales period before the Spring Festival has officially arrived.
The order orders sent from Longsheng were like snowflakes. In just three days since the live broadcast, the sales of Audi A4 in Longsheng's physical stores alone increased fourfold.
The online sales platform is even more popular; in three days, in just three days, the sales volume has reached a terrifying 5,000 vehicles!
For the A4 car, what was lacking before was actually an opportunity. As long as there is a popular trend, sales can reach the trend of going straight to the stars and the sea.
And this super popular live broadcast is undoubtedly a powerful booster!
Looking at the sales report in his hand, Li Fanyu nodded with satisfaction - this is the effect I want...
If this momentum continues, it won’t be a problem for A4’s monthly sales to exceed 100,000, haha!
One hundred thousand vehicles a month, with an operating income of more than 100 million. Excluding operating expenses and costs, that’s nearly a profit.
With the increasing number of users, it has also greatly boosted sales - now on the Internet, almost all A4 owners are raving about praise.
Li Fanyu remembers that in a time and space where the course of automobile history had not changed, A4 sales reached the peak of more than 500,000 units in the first quarter.
He was full of expectations for this achievement.
Don’t forget, although the Audi A4 at that time had the halo of a magic car, its price started at more than 200,000 yuan. Now, due to purely domestic production, the price has dropped by nearly 30% compared to that time and space!
So there is still a lot of room for growth in sales!
Some are happy and some are sad, but A4's competitors find it a bit difficult.
Somewhere, at Honda's Fourth Son store, a couple who had just gotten married were looking at cars.
Buying a car is the most important thing after a house for a couple like them. The couple knew little about cars. They only saw that this Honda B-class car sold well in online sales rankings, so they went straight to the Fourth Son store.
After looking around, the young couple were still hesitant. So the clever bride-to-be called her brother and asked him to come over and give her a reference.
The other party came to the 4S store in a hurry, and without saying a word, he started building an A4 on Honda's territory.
"Sister, brother-in-law, if you want to buy this, you might as well just buy the A4! It has good performance, new technology, and high-end configurations! Let me tell you, even the seats of the Accord with this configuration are made of PU leather, which contains formaldehyde! You’re going to have a baby soon, so why don’t you buy a car that’s more environmentally friendly?”
When the young couple heard what he said, they turned and left without hesitation.
The Honda salesperson felt the cool breeze, his nose was dripping and his face was confused - the seat material marked on our configuration sheet was leather! Skin! Brother, you can’t say that our car seats are completely made of PU, at least the one under the buttocks is made of real leather!
Somewhere, Nissan's Fourth Son Store.
A middle-aged man was stopped by his son.
"Dad! Let's go buy a Zhengxin Audi A4. I've read it online. The president of Zhengxin Audi has dismantled the car, and the materials inside are of the best quality. At the same price, we can't afford to buy this. ! ”
The uncle tried to persuade his son with brand and market share for a long time, but failed to convince him. Finally, unable to bear his son's pestering, he shook his head and said, "Okay, I'll listen to you. I'm buying it for you anyway. If the car becomes difficult to drive in the future, don't regret it."
"I regret buying this! Their connectors and relays are cheap and cannot be used! You know, dad, if the workmanship of these two parts is not good, it can easily cause spontaneous combustion! ”
The uncle looked horrified. Although he was an experienced driver with more than ten years of driving experience, this was the first time he heard this statement. But looking at his son's serious expression, he nodded and turned to leave.
Looking at the two of them, the salesperson instantly felt a sense of sadness - Damn! Do you even know this? Does your family run a repair shop?
Somewhere, Chevrolet Fourth Son Store...
"The glass in your house is not double laminated at all!"
Somewhere, Buck’s Four Sons Store…….
"The buttons in your house are far inferior to those of the A4!"
Every day when selling cars, you encounter troublemakers, and you hear about the hateful Audi A4 every day. As soon as this **** name appears, one or two waves of customers will definitely give up their intention to purchase.
The sales staff of these brands have gone crazy!
But Li Fanyu, the chicken thief, is already overjoyed; hehehe, I didn’t mean to blackmail any of you. This president treats everyone equally, but it’s all of you who are being blamed!
Did you enjoy **** me a while ago? Now you know what it feels like to be hacked! How did you say that? If you come out to hang out, you will have to pay it back sooner or later!
So the operations of each brand began to find fault with the live broadcast that day. However, after consulting a circle of legal advisors, the responses they received were the same; no specific brands were mentioned in the live broadcast, and there was no unauthorized use of trademarks. If you appeal, you may not get results.
As a result, these brands gritted their teeth and invariably stepped up their Spring Festival car buying activities.
Their goal is to try to attack Audi in the B-class car market.
Honda gives away interior decoration worth 10,000 yuan when buying a car, Nissan offers free maintenance, Chevrolet cuts prices simply and rudely, and Buck gives away endless gift packages of tools.
As the end of the year approaches, the domestic B-class car market is already turbulent.
Seeing a group of car companies that stood up to him, Li Fanyu accepted the offer.
On the fifth day of the Spring Festival’s prime sales period, credit-reporting Audi has launched discounts across all channels.
Zhengxin Audi official website, Zhengxin Auto Sales Platform, Pinche.com, Li Fanyu Weibo, and Longsheng Audi 4S store launched simultaneously.
"To celebrate the A4's daily sales exceeding 3,000 units, we will give you a 3,000 yuan gas card when you buy a car from now on."
"To celebrate the A4's daily sales exceeding 5,000 units, we will give you a 5,000 yuan gas card when you buy a car from now on."
……
The Fourth Son store provides decoration, and everyone knows the tricks inside. They can say that a carpet worth 100 yuan is worth 1,500 yuan, and a seat cover that costs 200 yuan can be worth 2,000 yuan.
Everyone knows the tricks behind the Fourth Son store’s price reduction. Car prices have come down, but are mandatory options something you don’t want if you don’t want to?
The Fourth Son store offers free maintenance, and everyone in there understands the twists and turns. Maintenance is free, but you have to use the best engine oil. Friends, go get a can of gold Mobil, it’s not expensive, only 988 a bottle. Judging from the state of your engine, two bottles are enough...
The Fourth Son Store is giving away a big gift package, hahaha... It seems that the fire extinguisher, tripod, wrench and pliers tool box are quite practical, but those should be installed in the car!
As for the gas card, you can really save money!
As a result, amidst the shouts of thanking the president, the sales volume of A4 was much closer.
After a week of noise, the sales rankings compiled by Pinche.com have been released; in the B-class car market, Zhengxin Audi A4 has jumped from the bottom position to the top five.
And in terms of sales volume that month, it has been infinitely close to the fourth-ranked Nissan Teana. The **** facing the distant view of the third Chevrolet was inserted straight into it. (To be continued.)