Automotive Black Technology Chapter 239: : Lead the times and control the future!
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After Li Fanyu returned to Tiancheng, the preliminary installation and commissioning of the production line was completed.
Remembering that when the A4 came off the production line, he did not invest much in advertising due to lack of money on hand, and his competitors always shuddered at this matter. After returning to the company, he planned to finalize the advertising for the A6 first.
In this regard, the only person in the industry that Li Fanyu knew was Ma Rao. When he called Ma Rao and asked if there was any more reliable advertising company, Director Ma waved his hand and said that he had the right one now. There is equipment, and there happens to be an A6.
What’s even better is that after X-power went offline last time, it originally agreed to help Li Fanyu shoot commercials. But because Li Fanyu caused trouble for Risfast and made a nonsensical advertisement, he did not contribute at that time.
So... Ma Rao was filming a movie, so he made a 20-second commercial for the A6.
However, what Li Fanyu didn’t know was that this guy was also quite a thief.
The content of the advertisement is a summary version of his new film, showing the various configurations and performance of the car through a road journey.
After learning that this was an advertisement for Master's company, the little **** Lou Lu strongly requested to appear in the photo.
Not to mention, with this porcelain doll-like little loli as a foil, it adds a touch of family brightness to the strong business style of A6.
After communicating with An Ning and agreeing on the advertising matter, he immediately went to the power company to take charge of the commissioning production of the A6 without even having time to take a good rest for a day and comfort him for the harm caused to him by the Ministry of Railways.
The more advanced the production line is, the higher the requirements for technical rigor. 1 is 1, 0 is 0, machines and computers will not reason with you.
In a huge and highly automated production line, even with the full cooperation of Guangqi, Zhengxin is working hard almost non-stop. The first two batches of trial-produced cars still had some minor problems.
However, with Li Jun, a person familiar with production lines and platform-based production, it took less than a week to resolve all the abnormalities.
Looking at such a living treasure, Li Fanyu suddenly had the urge to poach Guangqi.
But as soon as he thought about it, he gave up the idea - Kang Tongcheng was very aware of the shamelessness of this guy, so he called him every three days to ask when he would release these engineers.
If Li Fanyu poached this corner, Kang Tongcheng might have to come to seek revenge with a knife...
After close cooperation between the two teams, all abnormalities were eliminated.
The first batch of deep black finished A6s, shining with starlight, finally slowly rolled out of the assembly workshop.
The people who had been waiting at the door of the workshop looked at the charming car body like a starry sky in late autumn and cheered like a mountain and a tsunami.
After more than two months of preparation, Zhengxin Audi A6 has officially rolled off the assembly line!
Li Fanyu hugged his shoulders and looked at the smiling face with open arms next to him, feeling proud in his heart.
"Mr. Li! What a good guy! What a good guy!"
Sun Guoyi came to him excitedly and said with his mouth grinning from ear to ear.
Li Fanyu was a little amused when he heard his mindless yelling: "What makes you so excited?"
Sun Guoyi calmed down a little, and then organized his words: "Mr. Li! I mean, the new production line is really good! With the cooperation of seven branches, it only takes less than two minutes for a car to roll off the assembly line. ”
Hearing this speed, even though he knew that this new Mitsubishi production line was powerful, Li Fanyu was still a little surprised!
This production capacity, be obedient!
If the firepower is fully activated, the output can be as small as 300 units a day.
After this comparison, I realized how **** that French product was...
Little stars were already shining in Li Fanyu's eyes. He looked back at the A4 production line not far away, and his face was filled with deep disgust...
However, according to this trend, it seems that the A6 will not repeat the dilemma of the A4's hot sales due to production capacity factors that affected sales.
Thinking of this, Li Fanyu waved his hand, "Tell each workshop to adjust production capacity to the maximum and start work!"
What Sun Guoyi was waiting for was his words, "Okay! Mr. Li, look at it!"
Seeing Sun Guoyi running away, Li Fanyu came to Li Jun and extended his right hand with gratitude.
"Gong Li, thank you for everything you have done for our Zhengxin!"
"What are you talking about, Mr. Li! If it weren't for you, I would be idle at home and living my retirement life. It's me who should thank you!"
Li Fanyu blushed; haha, people who are caught in a routine without realizing it are really... so cute.
The two people shook hands tightly after hearing that Li Fanyu expressed satisfaction with the production line's production capacity. Li Jun wrinkled his face and said with a smile - Zhengxin is still not familiar with the production line. When he was in Guangqi, the maximum production capacity of this production line was 70 seconds/vehicle...
WTF?
Li Fanyu was secretly surprised when he heard such horrific data. After a long while, I took a deep breath.
When I think about the future development of the company and the increase in the number of car models, the production lines with terrifying production capacity will be started at the same time, and tens of millions of cars of various types will slowly drive out of the company in queues...
Oh my god, I can’t think about it anymore, I get so excited just thinking about it...
In short, he has more expectations for the future.
......
On the day when the A6 was officially put into mass production, Zhengxin’s advertisements were also officially launched through various channels.
Different from the previous small-mindedness of the A4, Zhengxinke has really made a big deal with the advertising of the A6.
The company is rich! Publicity must be done with greater intensity. You must know that the influence of advertising is not just on a certain product, but also greatly contributes to the influence of the brand in the market.
So, after receiving the advertisement from Ma Rao, Li Fanyu contacted a creative company and added two seconds to the end of the advertisement.
Despite the bad taste and plagiarism of this product, the content of these two seconds is the same as that of the Audi in the previous time and space - four large shining silver rings against a dark background, plus two beating sounds. heart sounds.
It’s just that he changed the corporate slogan that is incomprehensible to those who have not passed CET-4.
It was replaced by "Leading the Times, Controlling the Future!" recorded by him himself.
As if overnight, a whirlwind of righteous faith blew up in China.
Print ads and dynamic ads on the homepages of various mainstream websites.
Weibo, the video title of video media.
As well as the prime time hours of CTV1 and CTV5.
Almost at the same time, Zhengxin launched an intensive bombardment of information to the audience through various channels! (To be continued.)