Automotive Black Technology Chapter 240: ：First big order
www.lnmao.org, the fastest update to the latest chapter of automotive black technology!
Zhengxin's advertisements are sweeping the audience's attention, and for a while, the company's popularity has increased a lot.
However, because the advertisement has just been launched, the market’s understanding of the A6 is still limited to publicity, so sales have not yet increased.
Li Fanyu looked at the statistics of the past two days and found that only a few were sold sporadically on the online sales platform, and the sales volume was far behind the current A4.
However, after experiencing the ups and downs in sales of the A4 when it rolled off the production line, Li Fanyu is no longer anxious about the sales volume at the beginning of its launch.
Reports collected from the market front show that experience points in major cities are currently very popular. It can be seen from this point that the A6's publicity in the market has been successful, and consumers are also very interested in this car.
Executive-level cars are different from family cars. They require a process of being accepted by the market.
Cars and houses are bulk consumer goods. Except for those rich enough to spend a lot of money, there is no universal impulsive consumption.
Especially for cars of the A6 class, the price is relatively high, so the company’s senior management had anticipated the slowdown in consumer comparisons and initial sales trends.
However, what surprised Li Fanyu was that with the hot launch of A6 advertisements, news came from the State-owned Assets Supervision and Administration Commission.
He was quite surprised by Liu Hua's initiative to contact him - he was planning to go to the capital in a few days to finalize the small batch order previously agreed upon. Unexpectedly, the seller here has not escaped yet, but the buyer, the State-owned Assets Supervision and Administration Commission, is worried.
In fact, this is not surprising, after all, the reality is here.
The current phenomenon of leaders using cars indiscriminately is too serious and has been criticized by society.
Take Tiancheng City as an example. In order to save money, the city has replaced all government cars with second-hand cars. This business is still handled by Li Fanyu.
But here comes the problem. Second-hand cars are also divided into brands and grades. Take the cars of department-level cadres as an example; they may all be B-class cars, but one is Honda, one is Buck, and the other is Europa League.
Let the common people take a look, and it is definitely that the Europa, one of the five German tigers, is more upscale. Even as a second-hand car, the price is similar. However, as the awareness of social supervision becomes more and more perfect, the outside world has become more concerned about the use of cars by leaders. Things are actually very sensitive.
This is true for B-class cars, and even more so for executive-class cars.
So at the recent conference, China introduced interim measures for government vehicles, stipulating that local governments are not allowed to purchase administrative vehicles privately, and instead use unified procurement and allocation.
But the problem comes again. In some places, the cars are put into use not long ago, but in some places, the cars used by leaders have been used for many years and are about to be eliminated.
If you don’t let the local government buy it yourself, then you have to replace it with a new one, right? We can’t let our leaders go out and drive back and forth in a squeaky old car.
So from this aspect, the State-owned Assets Supervision and Administration Commission’s demand for administrative vehicles is indeed very strong. Moreover, the demand is also huge.
How big is it? In the current Chinese administrative system, there are about 60,000 department and bureau-level leaders. Even if one out of every three leaders needs a car, the demand would be 20,000 units.
Twenty thousand units, excluding subsequent upgrades, is a large order of more than RMB 500 million.
Li Fanyu had taken a fancy to this point at the beginning, and with Lu Heming's advice, he was determined to compete with Beiqi, so he supported the A6 project.
Liu Hua was also very straightforward on the phone and directly told him the research decision of the State-owned Assets Supervision and Administration Commission.
The current price of the A6 starts at 300,000 yuan, which is still unacceptable to them. Their bottom line is 250,000 yuan. If Zhengxin's quotation can meet this point, they can purchase the first batch of fifty vehicles and carry out pilot upgrades.
Actually, the price is not a problem; because of the powerful production line, which greatly saves costs and labor, the current cost of the A6 is actually not much higher than that of the A4. Even if the price is cut by one-sixth, Zhengxin still has a large profit margin compared to the cost of hundreds of thousands.
But for this business, Li Fanyu's purpose is not just profit. As Cheng Boxian analyzed, the subsequent value brought by the official car label is the most important.
Besides, the price for bulk purchases cannot be the same as the retail price. So Li Fanyu thought about it for a while and agreed to Liu Hua's conditions.
Only two days after the agreement was reached, the State-owned Assets Supervision and Administration Commission sent someone over.
After receiving the visitors, there were not too many polite words and pretentiousness. Everything was carried out as agreed with Liu Hua. In addition to the cumbersome procurement agreement drafted by the State-owned Assets Supervision and Administration Commission, Li Fanyu simply felt that their work efficiency was the same as that of the recently accelerated high-speed rail - too fast.
Although the current sales volume of A6 is not large at Zhengxin, according to the plan made by Li Fanyu before, the production line is still at full power and is produced at maximum production capacity.
After a few days, the inventory of nearly a thousand units has been reduced.
So after the other party paid the money, the power company arranged the delivery on the same day.
Fifty brand-new cars were handed over by the State-owned Assets Supervision and Administration Commission. After completing the acceptance inspection, they were allocated to the local government non-stop.
......
In Yanshun City, Xiao Chang from the municipal driver class has been very unhappy recently.
Although Xiao Chang is not old, he has been driving for the leader for five years. The Euroleague 133L he is driving now is already nine years old. Even though it has been well maintained, because the leader often travels on business, the mileage has reached the edge of scrapping, and it is indeed time to replace it.
Originally, Xiao Chang dreamed of being able to drive a new imported car, but unexpectedly, the country's new regulations put his wish to live an addiction to imported luxury cars in vain.
Every time he went out for a meeting and saw nice cars driven by drivers from other areas, he felt envious and jealous; why didn't he have a good time driving one?
Now, it is said that the boss is going to change the car.
But don’t think about importing it. Rumor has it that the authorities are interested in equipping the A6, which is currently popular in advertising. I don’t know if it’s true or false.
As a car lover, Xiao Chang still admires foreign brands very much. He doesn't pay much attention to domestically produced cars.
Zhengxin Audi A4 has been heard of before, and some relatives and friends around me have also bought it. But he is still cautious about the car's rumored miraculous performance.
No way, none of the domestically produced cars in recent years are outstanding. So according to his idea, the heat dissipation of A4 is just like that - the shortest ones are the best, and the shortest ones are the big ones.
Today, as soon as he sent his leader back to his unit, he received a call from the driver class.
On the phone, the squad leader informed him in a stern tone that these broken-down cars that had been used for ten years would finally be replaced with new ones. The new car has arrived!
Xiao Chang cheered on the phone, and drove the old European Union, which was wheezing, straight to the driver's class. (To be continued.)