Automotive Black Technology Chapter 243: : Big head, big head, no worries about sales.

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"Why are so many patents introduced? Is this still independent? This... this is simply nonsense,"

Liu Hua looked at the report in front of him and wanted to get angry. But because he didn't understand Wang Linqun's attitude, he held it back.

Wang Linqun exhaled a puff of smoke and looked very helpless: "At first, Lu Heming also wanted to introduce a large number of patents, but I don't know why it didn't happen. At that time, I was quite happy, thinking that our comrades had the guts to fight hard. Looking at it now Come on, when Beiqi took over this project, it didn’t intend to be completely independent. From this point of view, Xu Guangsheng’s ability and courage are not as good as Lu Heming.”

"That's a small matter. I want to know now; how can this cobbled-together car become competitive in terms of cost and technology?" Liu Hua threw the report on the table, still holding it back in his chest. of anger.

Wang Linqun took a deep puff of his cigarette, wiped out the cigarette butt, and threw it into the flowerpot.

Looking at Liu Hua, who looked worried, he said slowly: "I just calculated it. With the current investment, if we want to maintain a profit of 8% to 10%, the price of Shengshi C will not be lower than Three hundred and fifty thousand. This price is almost the same as imported cars of the same class.

I am also thinking about the competitiveness of this project. When the Shengshi C-class project was established, it only focused on government vehicles and did not develop it based on market positioning. Thinking about it now, even if another 10 billion is invested, what is the significance of this project after it is implemented? Old Liu, I'm afraid... I was wrong just now. ”

Watching him inhale repeatedly due to toothache, Liu Hua felt uncomfortable.

When the Shengshi project was originally established, it was necessary to have an official vehicle with independent intellectual property rights. Whether it makes money or not, whether there is a market, is not a consideration at all.

The country has good intentions and wants to seek breakthroughs in the field and solve existing problems in the system.

Now it seems that Shengshi C has no autonomy and cannot solve the problem in a short time. At this moment, he also had some doubts.

Is this project too hasty? Or do the following companies not fully understand the purpose and intention of the project?

Looking at the state of Beiqi, they just want to use money to build a road. This is even less spineless than the original red flag.

Liu Hua and Wang Linqun sat silently in the swirling smoke, relatively speechless.

For a while, the atmosphere in the office was a little depressing.

......

Zhengxin is not depressed at all. Not only is he not depressed, but he also wants to go to heaven.

In the past two days, there have been frequent reports that the A6 has been partially installed and has become a vehicle for the new generation of government officials.

Coupled with the fact that Li Fanyu invited test drive reviews from various car media to the public one after another, the sales of A6 finally increased steadily.

On the Zhengxin online sales platform, there were more than a dozen vehicles a day at the beginning, and the number soared to around fifty.

However, this kind of sales only lasted for two days. With the frequent positive comments from the first batch of users and various real user car experiences posted on major automobile website forums, the sales volume immediately approached three number.

For the A6, a C-class car with a price of more than 300,000 yuan, it is not bad to achieve this sales volume when it is launched.

However, perhaps it is the good momentum brought by the New Year, or perhaps it is the huge dividends brought by the current diversified market. In the past few days, Zhengxin Audi has received a lot of bulk purchase intentions.

The quantity of goods is not large, each order is only ten or fifteen units, and the largest order is only more than twenty units.

But there are so many people who can’t stand the contact!

After Huang Qi asked, he found out that it was the market performance of the A6 that had attracted the attention of leasing companies from all over the country.

With the development of the economy, China has been regarded as the car rental market with the fastest growth and the greatest potential in the world. why? This can be seen through the simplest data.

In the United States, the number of people holding driver's licenses is 210 million, but the number of cars in the country is as high as 254 million. In China, these two figures are 151 million and 60 million respectively.

What does this mean? This shows that the stock of cars on the market is far lower than the demand!

Furthermore, China's per capita income is lower than that of the United States, but the price of cars is much higher than that of the United States. This means that many people have car needs but do not have the ability to buy cars.

Therefore, in recent years, domestic car rental companies of various sizes have sprung up like mushrooms after a rain.

Although the car rental industry is not mature abroad, there is currently no scientific and effective profit model. However, this huge market still attracts many entrepreneurs to set their sights on this big cake.

When it comes to automotive technology, China may have a weak foundation. But when it comes to making money, the Chinese have really never convinced anyone.

The hard-working and fighting spirit that we have inherited for five thousand years is not just talk!

It is in this environment and relying on continuous exploration over the past few years that China's car rental industry has rapidly expanded through continuous shuffling and elimination. Finally, a preliminary situation was formed and a profit model with Chinese characteristics was found.

It’s actually quite simple to say it. The car rental business is just that - we accept any job...

But China’s national conditions are here. Relying on the huge demographic dividend and the booming economy in recent years, relying on weddings and funerals, tourism and business reception, the car rental industry has also fed itself. Fat.

Some people may be surprised; your car rental company costs two to three hundred thousand to buy a decent car, and rent it for three to five hundred at a time. When will the cost be recovered?

Faced with such questions, the car rental company must smile stupidly on the surface and say; Hahaha, make money at a loss, serve the people, serve the people...

But behind your back, he might look at you with disdain and tell you that you are obligated to show off your breasts.

The real profit model of the car rental industry lies in making use of the vehicle’s depreciation cycle and discount rate!

For example, the purchase price of an A6, including tax, is 350,000. The annual discount rate is 10%. After three years of use, the used car is worth 255,000.

Based on this calculation, the annual cost of each car is only 30,000. The daily rental price for a car of A6 level is 500-700/day!

Based on the median price of 600 yuan, it only needs to be rented out fifty times a year to recover the cost. Nowadays, there are more and more car rental businesses such as online car-hailing and self-driving tours. For car rental companies with a certain scale, Fifty Times is completely a small CASS!

(Note that this 10% discount rate is just an example. The current formula used for second-hand car transactions is; 1-month of use/320, then multiplied by the current new car price = appraised value, buying and selling second-hand cars Che’s classmates can be used as a reference)

Now, the A6 has been introduced on a small scale by government departments and has become an administrative car for leaders, which has invisibly enhanced the value retention rate and commercial value of this model.

Coupled with the price advantage compared to foreign brand models of the same level, Zhengxin’s all-inclusive three-guarantee policy, and the current good reputation among users in the market...

Car rental companies that are keenly aware of the business opportunities have all extended an olive branch to Zhengxin and focused their attention on the A6 car!

Huang Qi’s preliminary statistics: Well, the current order volume of car rental companies alone has reached more than 600 units, and the company is still receiving negotiations and negotiations from car rental companies all over the country. Order.

With this foundation, the sales volume of A6 in the first month of its launch seems to be soaring!

When Li Fanyu received Huang Qi's report, he was watching the domestic animation "Ghost Beast" at station B.

The demand for car rental companies was completely beyond his expectation.

This is a partial wealth,

So, this guy who was brainwashed by the ghostly version of the lines from "Big Head Son and Little Head Dad" came up with the following sentence: "Big head, big head, sales are not a worry..."

Huang Qi looked at the CEO's intermittent convulsions, and the corners of his mouth twitched, and he could only laugh... (To be continued.)