Automotive Black Technology Chapter 261: : The fastest car company to launch new products
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Since there is no problem with the super production line, there is only one thing left before Li Fanyu.
That's...how to sell this stupid and cute car in front of you.
Not only to sell, but also to sell in large quantities in a short period of time!
The car models in the Xapp car model database are all models that existed in the time and space before that time based on the time when Li Fanyu fell asleep in class.
The TT redeemed now is the latest model that just came off the assembly line in that time and space, which is the 2016 TTS version.
This version is divided into two models, one is TTS Coupe and the other is TTS Roadster.
It’s hard to understand the foreign code. In fact, the difference between the two models is that one is a hard-top sports car and the other is a convertible sports car.
Due to car usage habits and environmental factors, no matter which brand it is, the current sales of convertible sports cars in China are not very good. But for sports cars, even if it is just a gimmick, the convertible version has to be made.
So faced with this situation, Li Fanyu put his main sales focus on Coupe after some thought.
In the previous time and space, the Audi TT did not have a domestic production line, and was sold on the market through imports.
Imported from the original packaging, it sounds quite high-end, but in fact it is also quite deceptive.
As long as it is imported with original packaging, it means that consumers have to pay nearly double the actual price to purchase it. Moreover, the delivery cycle and maintenance are also very different from the models produced in China.
The subtext of the manufacturer when selling this kind of car is: You have spent so much money, and you don’t care about the longer delivery cycle and higher maintenance costs?
So before, the price of TTcoupe was as high as 690,000 soft sister coins, and the price of Rodaster was even more deceiving, reaching 730,000!
Even at such a deceptive price, people still buy TT based on its performance, which shows how cute female friends can be when they are willful.
Now, Li Fanyu definitely cannot commit suicide like this.
Although the super production line cannot satisfy people in terms of output, there is one thing that conventional production lines cannot match. That is...the cost is almost negligible.
Li Fanyu thought about it and felt that according to the positioning of TT and the current situation of the sports car market, the price of around 450,000 is still appropriate.
This pricing is mainly based on two considerations.
The first is the positioning of the model. Although the performance is average, after all, this is a sports car that can accelerate from 100 kilometers to 100 kilometers in five seconds. Currently on the market, taking Rysfast and Alfa Romeo as references, cars with this acceleration capability generally cost around 700,000.
Then there is the price difference between the same brands. Since it is made in China and you want to quickly open up the market, you must make some compromises in terms of selling price. But it’s not good to go too low, because the flagship version of Zhengxin’s A6 is priced at 400,000 yuan. A sports car must be worth more than a medium to large executive car no matter what, right?
As for the consumption power of the target group...don't be ridiculous, don't question the strength of the group of women between the ages of 20 and 25 who demand sports cars.
As the saying goes, if you don’t have enough savings, you have to make up for your appearance. Being young and beautiful is the greatest capital in itself.
After setting the selling price, Li Fanyu locked up the workshop and returned to Zhengxin Company.
When Huang Qi learned that he was going to launch a new model, he immediately collapsed.
"Mr. Li! We have discussed before, I don't think it is a good time to launch new models now."
Li Fanyu spread his hands, "I didn't say I would release it soon. I just asked you to go through the patent procedures and production catalog first."
"Ah ah! Since you have considered these issues, doesn't it mean that the model has been developed?!" Thinking of this, Huang Qi, who was in a state of panic, immediately realized the key to the matter, "Huh? No... Mr. Li, I’ve never heard of a new car model project in our laboratory. How did you develop this car?”
Hey, I don’t like women who want to get to the bottom of everything. Li Fanyu shook his head and had no choice but to organize his words and use a trick he had not used for a long time.
"Well, what is our company's first model?"
"Of course it's X-power!"
"You said, did I use our laboratory when X-power was offline?"
"Well...it seems not. But..."
"That's it, don't doubt my strength."
Huang Qi was confused for a moment, "Mr. Li...does our company have a secret R&D institution?"
Li Fanyu looked incomprehensible and nodded, "As long as you know, don't tell others, this is a company secret."
When Huang Qi heard what he said, the expression on his face changed twice, "Um..."
Seeing her uncertain expression, Li Fanyu felt very happy. He couldn't hold it back and laughed.
"There is no secret agency. The so-called secret agencies are all here." As he said this, he knocked on his head.
"..." Huang Qi thought for a moment, and it seemed that this matter... could only be explained by Tian Zongheng.
Li Fanyu saw her confused look and said with relief: "Don't think so much. Your current job is to coordinate the various departments, complete the production procedures and testing of the new car as quickly as possible, and then promote it."
"Okay...Okay! I'll get started!"
……
In fact, everyone in the company has long been immune to Li Fanyu's strange behavior.
Whether it is the ZGX888 that made history or the shocking X-power, Li Fanyu almost single-handedly created them. Since even a car as perverted as X-power can rely on his own strength, it is not surprising that the current TT is there.
In fact, some employees have long thought privately that Zhengxin should have a research and development institution secretly. Otherwise... what is the rumored extremely advanced production line in the power company for?
It’s just that Li Fanyu never said it in public, these people naturally thought it was a company secret.
But most people attribute these to Li Fanyu.
After all, this young president has too much aura. Among the many auras, the one that is most widely spread is - genius.
Although after hearing that the company was going to roll off a new model, everyone had different reactions. However, the employees who had been shocked to death by Li Fanyu's various shocking methods quickly adjusted their work focus and devoted themselves to TT's affairs.
......
The Ministry of Industry and Information Technology’s attitude towards Zhengxin has also become numb...
More than half a year, just over half a year! The Ministry of Industry and Information Technology has received the review applications for Zhengxin’s four models!
This frequency is far higher than the speed of new launches by ordinary car companies, and even puts some well-known brands to shame.
You must know that every model of Zhengxin is a new model covering different fields!
Toyota is currently the fastest car company launching new products in the Chinese market. In 2016, they only rolled out five models. That’s it, there are two more replacement models of the old models!
So, the withdrawal of Audi TT inadvertently broke a record in the Chinese automobile market.
Zhengxin is now the fastest car company in launching new products on the market. (To be continued.)