Automotive Black Technology Chapter 263: ：Xiehu’s circle of friends

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WeChat is a very evil thing in Li Fanyu's mind. From the beginning, it mainly focused on instant voice chat function, but this communication program quickly spread a phenomenon-level craze for showing off.

Yes, it’s a circle of friends,

Before getting Xapp, Li Fanyu basically didn’t look at Moments. It's not that I'm not interested, but that I really can't beat my classmates from elementary school, junior high school, high school and university in the field of pretentiousness...

Although he was born in Diaosi, he is indeed outstanding among many classmates. In the past, various gods and demons showed off their wealth, showed off their cars and girlfriends, and showed off their affection by eating and drinking, which always caught him off guard and ended up eating dog food until he was full.

For example, when I was in elementary school, my rich second-generation classmate whose parents were clothing wholesalers always "accidentally" leaked the Ruisfast steering wheel in his selfies.

For example, the entertainment committee member who was the class star in junior high school always deliberately reveals the scenery of his travels around the world in his selfies.

Not only do you post crazy pictures, but they always include captions like "Oh, the air humidity in Sanya is so high"...

"The sandy beaches of Jeju Island are very good. What should I do if I don’t want to go back to my country..."

“I’ve been in Greece for five days, and I’m about to return, and I suddenly feel a little reluctant to leave.”

“My husband is studying the Quran. It’s my first time in Brunei. I’m really looking forward to meeting Wu Zun!”

Every time Li Fanyu saw her unabashed pretense, he would have a deep urge to smash his phone.

Mom! When you take pictures of landscapes, just take pictures of landscapes. Don’t show a corner of that uncle who is more than ten years older than you and has a hairy chest, okay?

Mom! Wu Zundu has come to China to develop, why don’t you go to Brunei to see something!

Among his many friends, the only one Li Fanyu likes to read is the friend circle of an author named Stupid Fanyu whom he added when he was reading novels at Qidian.

That guy wrote a novel called "Automotive Black Technology". When he didn't receive the publishing fee, he would take a screenshot on Moments and report his pitiful income of about a thousand yuan a month.

On the second day of every month, Li Fanyu can feel that he is still happy when he sees this guy’s circle of friends.

Since he got Xapp and became prosperous. I once wanted to fulfill my dream of showing off and create a wave of hatred on the Internet.

But just when X-power was offline, he posted a photo with the car and added the text "Me and the car I built!" After that, he sadly discovered... those ordinary people My friend who is crazy about fashion has actually blocked himself.

After that, various micro-businesses were rampant in the circle of friends, and pictures of facial masks and underwear were flying around, and he gradually lost interest.

Now that I heard that the plan actually proposed using the circle of friends as a promotional direction, Li Fanyu was deeply skeptical...

With his great imagination, he immediately made up a picture in his mind.

In the circle of friends, a friend posted an update. Six beautiful photos of the Audi TT were accompanied by this paragraph of text.

"The picture above is the feedback of a surrogate mother after two months {Applause}{Applause}{Applause}. The first picture is from the beginning of this year, in February, and the second picture is from March. Because I can’t show off. , her skin is very bad, and her hair quality is also bad. The photos after the third one are all from the past two months! She is very beautiful! Since starting TT, she has become more confident and even more charming. Her husband, who used to be indifferent to her, now follows her without any problems! The warm feedback is absolutely true! ”

Thinking of this, Li Fanyu had two cold wars in a row...

"This circle of friends... Let's forget it, right?" He let go of his folded hands and involuntarily tightened the lapel of his suit.

"President, are you thinking about micro-business?" The young man looked at him and said suspiciously.

Li Fanyu grinned, "Well, besides WeChat business, what other promotional methods do WeChat Moments have?"

“At first glance, Mr. Li is the kind of person who doesn’t play much with WeChat. Now there is an advertising promotion in WeChat Moments, which can use the big data system to place targeted advertisements in Moments. My previous company did this After this, the effect is really good.

According to the consumer groups targeted by Mr. Li, women aged 20-25 have a very low reception rate for TV advertisements. Women of this age rarely watch TV advertisements except when they encounter programs that they are very interested in. Too much effort is put into the TV show.

But their frequency of use of WeChat and Moments is very, very high. Showing your status to your friends has almost become an indispensable part of their lives. Moreover, the advertising business in Moments has just been launched, and the advertising price is quite cost-effective. ”

Oh? There is such a thing! I'm sorry for my ignorance.

Li Fanyu straightened his body and motioned for him to continue speaking.

Seeing that his proposal aroused the president's interest, the young man immediately used his sharp tongue and combined his magical skills with TT's publicity focus to analyze it carefully.

After he finished speaking, Li Fanyu really felt that this was a good idea.

First of all, according to the young man's description, the placement of this advertisement is supported by big data.

What kind of thing is big data? In Li Fanyu's view, this is a **** system composed of countless Conans.

For example, if you search for sleeping pillows online, it will immediately recommend you a four-piece pure cotton bed set. If you have purchased a condom online, it will immediately recommend you the correct pregnancy pills.

In front of it, you have no privacy at all.

That's it.

Although as a user, this thing makes people feel that their privacy has been leaked. But as a businessman, this thing is undoubtedly a good way to make your products sell well. It can directly predict the user's consumption ability and consumption focus based on the user's consumption habits. It can be said that big data-based advertising is much more accurate than previous advertising methods.

Then, the current advertisements in Moments can be displayed in short videos of more than ten seconds. When you don't click on it, it's just a picture. After clicking on it, it is a short advertisement. After becoming interested in the advertisement, you can also directly access the product's web link...

This combined with Zhengxin’s online sales platform is perfect. It can be called a one-stop service for attracting sales!

So Li naturally accepted the proposal.

However, although Moments is used as the main direction of publicity, other channels must also maintain a certain degree of exposure.

At least partners like Pinche.com don’t use it in vain!

With the direction in mind, the men in the planning department immediately developed extraordinary imagination and started divergent thinking.

It only took more than an hour to come up with a rough publicity plan. Although it cannot be said to be exhaustive and complete, the branches are there, and all that is left is to fill them with flowers and vines. Li Fanyu doesn't need to worry about these tasks, the planning department can handle them by themselves.

The publicity method has been decided smoothly, and the only thing left in front of Li Fanyu is the last thing.

Yes, advertising content.

Nowadays, China's car advertisements... Hey, it can't be said to be car advertisements. In fact, all advertisements are. They all fell into a strange vortex - it seemed like there would be no filming without stars.

At this point, the young man just now raised his hand and stood up.

"Hey, CEO, I heard that you have a good personal relationship with supermodel Zhou Qingyu?" (To be continued.)