Automotive Black Technology Chapter 270: : You are blessed

www.lnmao.org, the fastest update to the latest chapter of automotive black technology!

Zhou Qingyu is still a dabbler in business.

She really didn’t think twice when she created Qingyu Qingluxury. At least, I don’t have a thorough understanding of China’s domestic consumption habits.

There is actually a big problem with the current pricing of Qingyu Qingluxu products. Taking luggage as an example, the price of Qingyu Qingluxu is initially set at RMB 2,000-3,000.

Compared with first-tier brands such as Gucci and Prada, they have similar workmanship and are almost several times cheaper. This kind of workmanship and pricing is not unaffordable.

But the question is, what do people who buy luxury goods care about more?

That's right... face!

Zhou Qingyu still doesn’t understand the mentality of these rich people in China... They would rather spend 5,000 yuan to buy a Prada with the worst workmanship and style than spend 3,000 yuan to buy a Prada with the best workmanship and style. Affordable luxury brand products.

This may be too absolute to say, but the truth is definitely the truth.

The Chinese people’s consumption concept, which has been caused by the rapid development in the past ten years, is already full of impetuousness.

Especially when it comes to women’s consumption of cosmetics and accessories, it is common to prefer phoenix tails to chicken heads.

To give you the simplest reason, if Audi had not always relied on the luxury positioning created by X-power and CC2CC6, the launch of TT would never have achieved such success even with limited quantities and targeted advertising. Fierce results.

After Li Kai made a comprehensive analysis, he found Li Fanyu and reported his thoughts.

Li Fanyu quite agrees with this analysis.

Although there are problems with Zhou Qingyu’s pricing strategy, there is no point in discussing them now.

Zeng Guofan once said, Don’t welcome the future, don’t mess with the present, and don’t dwell on the past.

What does it mean? According to Li Fanyu's understanding, it means not to worry too much or to expect too much about things that have not happened. Cherish what you are doing and work hard. Don’t dwell on things that have passed, whether right or wrong.

This is the so-called living in the present and doing the things you are doing right now.

When Li Fanyu read this sentence in Zeng Guofan's family motto in the reading library in his freshman year, he felt that it made sense, and he has kept it in his heart for so many years.

Listening to Li Kai repeatedly struggling with the pricing strategy of Qingyu Qingluxu, he waved his hand and told him this sentence again.

He has actually been in trouble in the past two days, repeatedly struggling with the mistakes in the limited quantity strategy, so what he is saying now is not only for Li Kai, but also for himself.

The past is in the past, and there is no point in dwelling on what is right or wrong.

The key is to promote the brand widely and get the first shot of soft words and luxury when it opens in ten major cities across the country next month.

Li Kai has always believed that Li Fanyu has reached this stage thanks to his genius-like car design ability. Now after listening to the CEO's casual relief, he feels that under the halo of genius, Li Fanyu also has a big picture. .

He nodded, sorted through the current bits and pieces, and then suggested: "President...How about I start from the product positioning and re-plan Qingyu Qingshe?"

Li Fanyu shook his head, "It's too late. Now that she has started publicity, it is impossible to make major changes."

"What should I do?"

Li Fanyu had no idea for the moment.

Although he did not have a big promise to help Zhou Qingyu, he rushed back from the United States all the way to shoot advertisements and endorsements and did not ask for a penny. He only wanted to borrow a penny. TT takes this opportunity to promote its own brand, but the results don’t seem to be very good yet.

When he thought of this, he felt a little sorry.

It was not convenient for Li Kai to see the super production line, so he borrowed Pan Qiang's office at this time.

After pacing back and forth in front of his desk twice, he suddenly had some inspiration in his mind. Just as Li Kai was about to speak, he stopped him with a gesture.

……

Luxury goods...customers accept...

Yes!

Luxury goods are similar to cars in one way! That is...customers will never feel the specific quality of a certain brand.

Yes, the current market positioning of Qingyu Qingyu is not optimistic. But this does not mean that Qingyu Qingluxu's products are not good. What Zhou Qingyu lacks now is just an opportunity to open up the market.

And TT has opened up the market, and even shut out some customers due to limited sales, creating a huge market gap.

Why not... use this to bring a rhythm to Qing Yu Qing Luxury?

Li Fanyu thought about it in his mind, and after clarifying his thoughts, he told Li Kai his thoughts.

After hearing this, Li Kai raised his thumb immediately and almost inserted it into Li Fanyu's nostril.

"President, I think this is okay! It just needs to be coordinated with Miss Zhou and our online sales platform."

Li Fanyu nodded, "Well, I'll leave the coordination to you. I'll communicate with Qingyu."

Just do it. The two agreed on the division of labor and began to implement it immediately.

Zhou Qingyu was in Hangzhou at the moment. After a day of promotional work, she returned to the hotel exhausted both physically and mentally.

Even in winter, the temperature in Hangzhou still remains more than ten degrees above zero. It's just that it's been raining all day today, so it feels a little damp and cold.

She carried her high heels and walked to the huge floor-to-ceiling window of the hotel suite. She felt sad as she looked at the yellow leaves falling on the street below.

Are you... too tired?

Maybe I shouldn’t worry so much, find a good man to marry, and be a little woman in peace and contentment?

She originally thought that with her fame, her career in business would be extremely smooth, but the feedback she received from the fashion industry and the market about Qing Yu Qing Luxury in the past few days made her feel particularly disappointed.

Looking at the bleak scenery outside the window now, she felt even more uncomfortable.

At this moment, Li Fanyu called.

She put down her shoes and sat in front of the floor-to-ceiling window. Leaning against the window, she answered the phone, "Boss Li, do you think of me when you have time?"

"Hey, what you said is like when did I forget you? Today's promotion is going on..."

Before Li Fanyu could finish speaking, she interrupted: "Please don't ask,"

Li Fanyu on the other side of the phone knew that this was not going well, so he stopped arguing. Feeling the helplessness in her words, he went straight to the topic and told her the plan he and Li Kai had agreed upon.

After listening to this, Zhou Qingyu finally opened her half-closed eyes, letting out a gaze that was so beautiful that it seemed as if it could enchant people. She said in surprise: "Really? Thank you so much!"

Li Fanyu on the other side of the phone laughed, "Thank you, I'll just repay your favor. That's it, I'll make some arrangements first."

Zhou Qingyu stood up holding on to the window. Things took a turn for the better, and her sore ankle felt much better.

The next day, on the online sales page of Zhengxin Audi TT, a new announcement about the TT was posted above the sold-out announcement.

"Warmly celebrate the launch of TT spokesperson and international supermodel Zhou Qingyu's self-brand "Qingyu Qingyu" in China on the first day of next month."

"Our company has specially launched ten customized TTs of the "Light Language and Light Luxury" brand. This batch of models will not be sold to the public. On the first day of the opening of "Light Language and Light Luxury" next month, the first 1,000 people will be selected. Ten lucky winners from the brand VIP members will receive free gifts.”

"For more information, please visit the only official website of "Light Language and Light Luxury", www.ELjoyce.com."

……

Gu Xiaoxiao has received tons of blows from her WeChat Moments. A **** posted a TT on her WeChat Moments for nothing, and it has been three days since she said goodbye to WeChat.

At this moment, she was scrolling through Weibo boredly.

After flipping through the pages, a notification appeared at the top of the homepage.

"Blessed are the sisters who didn't grab the TT! Zhengxin Automobile, together with Qingyu Qingshe, will draw lucky customers among the first thousand VIP members of Qingyu Qingshe on the 1st of next month. They will give away free gifts Designed and created jointly by Zhou Qingyu and Zhengxin President Li Fanyu, the Qingyu Light Luxury Commemorative Edition TT! ”

Gu Xiaoxiao suddenly jumped up from the sofa, "Oh no! Theoretically, the baby has another chance!" (To be continued.)