Automotive Black Technology Chapter 271: : Go crazy, women!
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In the original plan, as long as you spend 10,000 yuan in Qingyu Light Luxury Experience Stores in various places on the first day of their opening, you can become a VIP member.
But now with the help of ten limited edition TTs, Zhou Qingyu and Isha had to re-plan. Not only were the discounts originally used to gain popularity canceled, but the VIP consumption limit was also directly increased five times to 50,000 yuan.
There was no way, although Li Fanyu insisted on not asking for money, saying it was to repay the favor. But these ten TTs also have a cost. If included in the expenses, it would be more than four million.
The gifts are too impressive and too attractive, so the standards have to be raised a bit.
Have you noticed that the official website of Qingyu Qingshe, which had very little traffic before, has seen a rapid increase in traffic after Lianhe Zhengxin announced that on the first day of opening, ten VIP members will be selected to give away a limited edition TT? Fifteen or sixteen times as much as before!
Why are consumers so positive?
There is actually a probability issue here...
Zhengxin Audi TT hardtop version, after the first batch of one thousand taels was quickly sold out, there is still a huge gap and demand in the market. Those who didn't buy what they wanted, rushed to send out advertisements for cars.
It is said that TTs in rare colors, such as charm orange or emerald green body colors, were sold for more than 600,000 yuan in just one week.
In other words, if a car owner spends 450,000 yuan to buy a rare color TT from Zhengxin. Just one week later, the car's value increased by 150,000 to 200,000. The value-added rate reached more than 30%...
This... is much hotter and more stable than today’s stock market,
Now, all you need to do is become the first thousand VIP customers of Qingyu Qingluxu on the first day the brand is launched. You can have a 10/1000, or 1% chance of getting a TT with a current market price of 600,000.
One percent! This probability is not small!
Moreover, as the announcement on Zhengxin’s official website said; this batch of ten TTs is a special commemorative edition jointly produced by Li Fanyu and Zhou Qingyu to celebrate the launch of the Qingyu light luxury brand.
Then its value is likely to far exceed the current market price.
As for how much it exceeds...it depends on the possessiveness and purchasing desire of rich and wealthy women.
So...what does the so-called commemorative edition TT look like?
In fact, Zhou Qingyu didn’t dare to go to Tiancheng until he released the smoke bomb and the ultimate move. He had just studied the commemorative edition design with Li Fanyu,
Zhou Qingyu is definitely an expert in designing luxury goods.
She debuted as a teenager and has been a model for so many years. It is no exaggeration to say that fashion has penetrated into her bones.
But this was her first experience with car design.
The good thing is that one design is different from that design, and there is no need to start with the shape and layout of the vehicle.
As a commemorative model, all Zhou Qingyu and Li Fanyu had to do was to create a batch of unique spray paints and incorporate Qingyu and Luxurious brand elements into the details.
If he wanted to fool around with this job, Li Fanyu could do it by himself in one day.
However, out of the desire to be responsible to consumers and VIP members, Zhou Qingyu was not going to fool around. Although she doesn't understand this aspect, the design remains true to its roots. To put it bluntly, whether it is luxury goods, accessories, clothing, shoes and hats, or cars. For such commercial and experiential products, design is just the process of integrating beauty into the product.
Zhou Qingyu combined some of her own ideas, consulted with some design friends in the United States, and also had Li Fanyu by her side... It didn’t take much effort to make her own plan. .
Because China has very strict restrictions on vehicle modifications, the changes in the appearance of the commemorative TT are actually not major.
But it's not big, but it doesn't mean that you're stuck in a rut.
In order to show the soft and luxurious brand, she made decorations on the front and rear of the car that accounted for about 15% of the entire car's spray area, which changed the overall style of TT.
With the soft and luxurious design concept of "line determines beauty", just a few lines outlined at the front and waistline have raised the TT's original coquettish style to a higher level, making it appear more fashionable and dynamic.
Although the regulations clearly stipulate that blocking or changing vehicle logos is not allowed, there is no provision that decorative logos cannot be added to the front and rear of the vehicle.
So, when the chrome-plated LOGO of the Qingyu light luxury brand appeared on the rear of the TT car in an excellent position and layout, the entire car seemed like a horse with a family emblem printed on its butt.
However, these are secondary.
The biggest change in this commemorative version of the TT is the interior; the original interior of the TT was very simple and full of minimalist extremes. After some modifications by Zhou Qingyu, not only the seat part was changed into a cool style that is almost the same as Qingyu Qingyu’s flagship luggage of the season. The console, which is as round as a girl’s steamed bun, has been decorated and optimized without affecting the operation and human-machine efficiency.
Even the most common gear levers and cigarette lighters have been embellished and carved by Zhou Qingyu, who pursues perfection.
Now, no matter what detail you look at, the interior of the commemorative TT looks classy.
When she put the painting and interior optimization plans from the drawings into actual renderings. Even Li Fanyu, a guy with two experiences in time and space and who has seen all kinds of car modifications, had to nod his head in praise.
“It’s really good, especially the interior. Although the overall style has changed because of your design, it does not affect the coordination of the overall style at all. It looks much more beautiful and lighter than the prototype. Yu, it’s a waste if you don’t become a car interior designer.”
Li Fanyu raised his thumb and praised it repeatedly.
Zhou Qingyu pursed her lips and laughed softly, "If someone else said this, I could still take it as a compliment. But when it comes from your mouth, I dare not accept it."
"How do you say this?" Li Fan asked curiously.
"I am based on your design foundation. No matter how good the design is, it still uses your foundation."
Um...
Looking at Zhou Qingyu's serious look, Li Fanyu didn't know for a moment whether this was her sincere compliment or a superficial courtesy. But the design of TT is ultimately not designed by itself. It was stolen... Yes, it was stolen. How could it be said that it was stolen because of crossing the circle?
So he just said haha and started to help Zhou Qingyu complete the renderings.
It is very easy to spray paint a car. As long as you have a plan, it can be completed quickly through various spray painting techniques.
However, the modification of the interior part is quite troublesome, because it is carried out according to the design concept of light language and luxury, so in this link, the plan can only be handed over to the foundry for manual production.
Fortunately, the domestic luggage and leather industry is already quite developed, and there are many such factories in Tiancheng. But Zhou Qingyu couldn't worry about it. Regardless of how busy Isa was, she still went to the factory to follow up and provide guidance.
Finally, two days later. Ten Qingyu Light Luxury Commemorative Edition TTs have been completed.
Ten Qingyu light luxury experience stores located in bustling business districts in first-tier cities across the country have also officially ushered in the opportunity to open.
At nine o'clock in the morning, customers who had been looking forward to it for a long time, either coming for the luxury products of Qingyu Lighting, or trying their luck to win the commemorative edition TT, poured into the experience store.
When the red silk several meters long and wide in the center of the store was pulled up, it was revealed that the "roughly the same, but different in every way" Qingyu Light Luxury Commemorative Edition TT had been transported into the mall through some method.
The women in the store suddenly fell into madness. (To be continued.)