Automotive Black Technology Chapter 318: : Can we have a nice chat now?
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In Zhengxin's conference room, five foreigners looked around with confused expressions on their faces.
This is the headquarters of the legendary "China's best car company at present"?
The Virgin Mary testifies that even the warehouse management offices of CPM Company are of higher quality than this conference room...
You can’t be a liar...
Mars, the leader of the five-person group, whispered a few words to the secretary beside him. The beautiful blonde secretary Alice leaned forward, smiled at Wang Meimei sitting opposite and said: "Miss Wang, before the discussion proceeds, can we Do you want to know about your company’s industrial and commercial procedures and debt-bearing capacity? ”
Wang Meimei was a little puzzled. As soon as these Americans entered the company, they started whispering and looking around. Although they kept a smile on their faces, the disdain of city people going to the countryside was noticed by her sensitive eyes.
At this time, it depends on the procedures and the ability to bear the debt. This clearly shows that we look down on Zhengxin!
"Sorry, if I remember correctly, it was your company that sent us a letter of intent for cooperation. Can I interpret your request as a distrust of my company?"
"Oh! My dear lady, I think you misunderstood. This is just a necessary procedure before we start cross-border cooperation again. I don't mean any disrespect to you. Please understand."
Wang Meimei glanced at Huang Qi beside her, took a deep breath and was about to speak when she heard footsteps coming from far away, and then the door of the conference room was pushed open.
"Hey, are you all here?" Li Fanyu took off his scarf, put it on the hanger at the door of the conference room, and walked straight to Wang Meimei.
"Hello, let me introduce myself. I am Li Fanyu, the founder of Zhengxin Company. I am very happy to meet you and welcome you to China!"
After shaking hands with the five people in turn and greeting each other, Li Fanyu sat down and realized that Wang Meimei and Huang Qi's expressions were not very good.
"What's the matter with you? Didn't you have a pleasant conversation?"
Wang Meimei hesitated to speak, Huang Qi saw this and whispered: "Mr. Li, they want to see our qualifications."
"Then let's show it to them?"
"But... they seem to look down on us."
Li Fanyu laughed, turned to Mars and said, "Mr. Mars, my subordinates told me that you seem to have some opinions about my company?"
"NONONO, dear Li, we are just doing this on a routine basis. After all, understanding each other's strength before cooperation will help us with the direction of our next work." Mars waved his hands.
Li Fan shook his head with a silly smile, and said to the secretary in charge of reception records in the conference room, "Go to the legal department and get the qualifications and licenses. Then go to the finance department and summarize our tax and tax records from the beginning to the present. Bring them together with the single couplet, so these grandsons won’t believe it.”
The secretary immediately stood up, bowed, and trotted out.
After a while, a thick stack of materials was brought back.
Li Fanyu took it, put it on the table with a bang, and stretched out his right hand in a gesture of invitation.
This time the five-person group came to China, they specially brought a Chinese-American to be their translator. As the translator translated the report one by one, Mars slowly and unconsciously sat upright, and the casualness on his face disappeared - from the surprise at the beginning to solemnity at the end.
The head office, power company, plus the experimental center under construction, have nearly 5,000 acres of corporate land!
In the six months since its establishment, it has achieved operating income of more than 7 billion with its online and offline second-hand car sales business, ZGX88 series engines, X-power, A4, A6, and TT five products!
It currently has two automated production lines in use, and two more are being erected and will be put into use soon. The company's fixed assets have exceeded 2 billion!
The most important thing is that the registered capital of the company is only 20 million.
In other words, within half a year, this seemingly humble company had grown more than a hundred times compared to when it was founded!
"God! Judging from the financial situation, it is unbelievable that this is a company that has only been established for more than half a year! Dear Li, why don't you go public!?"
Li Fanyu looked at the surprised faces of the five people and spread his hands, "I'm not short of money, why should I go public?"
"Oh my god...this is amazing! It is a classic example in business history! Li, I apologize to you for my arrogance just now! You are definitely a great entrepreneur!"
Ignoring the horror of the five-person group of hillbillies entering the city, Li Fanyu curled his lips, crossed his hands on the table, and said with a smile: "Okay, ladies and gentlemen, now we can put aside our suspicions and adopt an equal attitude. Come and talk about cooperation? ”
Mars nodded like a chicken pecking at rice, "OK OK!"
……
In the next two days, Li Fanyu spent his time arguing and bargaining.
After reporting the situation of Zhengxin Company back to the United States, CPM immediately changed the nature of the work of the five-person team - the headquarters directly passed the bottom line and policy authorization to Mars, and gave full authority to handle cooperation matters with Zhengxin .
The purpose of the five-member group's trip was changed from contact to direct consultation.
Generally speaking, if products such as automobiles want to go abroad, they adopt the oldest export model to enter the international market, that is, direct export.
But when the market changes, in addition to bearing very high export costs, companies also need to build their own sales channels and independently handle the legal and personnel issues arising from foreign trade business.
Although after these problems are solved, it is equivalent to taking root abroad and having its own foreign subsidiary, but this period will consume considerable funds and energy of the company.
CPM is in the process of catching up, so its conditions with partners are relatively humane.
The model they gave Zhengxin was an indirect export.
In other words, foreign brand sales and operating rights will be directly transferred to CPM. They handle export costs and legal issues, and use their own sales channels to promote brands and products.
Compared to several other large dealers in the United States, this condition is relatively good.
This saves Zhengxin a lot of trouble.
However, this model seems very worry-free, but it also has a bad side; because the sales channels are owned by others, and the management rights and sales rights are also in the hands of CPM. If you really follow this model, then Zhengxin In fact, it is difficult to maintain a brand's product positioning, trademarks, patents, reputation and other intangible assets abroad.
Although he has just established a foothold in the country, Li Fanyu has always been firm in his vision for Zhengxin's future.
That is to go out of China and go to the world!
So even though the CPM five-person team said it was all over the top, he was still a little unsure about this model.
After understanding all the conditions given by CPM, Li Fanyu ended the Nth negotiation meeting.
He needs to think about it carefully.
The matter of overseas sales rights is related to the future development of Zhengxin, so we have to be cautious.
So after sending away the five-person group, Li Fanyu found peace again.
Like Li Fanyu, An Ning also feels that this model is inappropriate; this model is just for her to save trouble, but she gives away the future market with her bare hands - exchanging temporary benefits for long-term development.
This is unacceptable.
Although CPM wants to get Audi's distribution rights, from the overall situation of China Automobile, if it really wants to cooperate with such an international group, Zhengxin doesn't have much choice.
This feeling, just like the **** feeling a hundred years ago when the country was weak and the people were not strong, made Li Fanyu and An Ning sigh.
Especially for An Ning, who has always wanted to improve this predicament through his own efforts, he sighed again and again.
"Hey... After talking about it so many times, I guess their bottom line is this. I'm afraid it won't be easy to get more. If only we had enough funds now, we could buy part of the shares of CPM directly. Many things will be easier to do if you have the right to speak.”
Li Fanyu raised his drooped head and asked, "How many shares can I buy to be able to speak?"
"Silly brother, I just thought about it casually. If you want to participate in the decision-making of a group like CPM, don't even think about it if you don't have 10% to 15% of the shares."
"How much does that cost?"
"How much? You have to ask me...well...according to the market value of CPM, it must be 300-400 million U.S. dollars."
Three or four billion? Dao Le?
"Well...this is a good idea. Just wait, I'll go to Zhuzi's house."
Li Fanyu put aside the confused An Ning and ran away again. (To be continued.)