Automotive Black Technology Chapter 328: : What a big piece of cake
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Some days ago, SCPM only signed a temporary contract with Zhengxin, and obtained sales authorization for three models: A4, A6, and TT.
In CPM expectations at the time, although Zhengxin had performed outstandingly in the Chinese market in the past six months, at least at that time, it did not have the same expectations as it does now.
The market environment and cultural environment in the international market are different, and not every model can sweep the world.
Not to mention the Mini, which had not yet been launched at that time, CPM was not sure whether the three models currently being sold by Zhengxin could achieve success in the US market.
So at that time, CPM only contacted Zhengxin with the idea of preventing competition from acquiring the Audi brand and enriching its product categories.
This mentality, to put it bluntly, is to take advantage of the pit first, regardless of whether you **** or not.
But now that Mini is becoming popular in the United States, the situation has become a bit delicate.
Although the Chinese market is an existence that performs miracles from time to time, don't forget that the United States is also a large automobile consumer country. That is to say, China, which has only been given a beating in the economic field in recent years and has been singing all the way, has overtaken it and lost its first position.
In a market environment where every household in the United States has an average of two cars, being an agent of a successful model can undoubtedly bring huge and long-term benefits to the sales company. With this in mind, before Mars came to China this time, he was told by the company's top management to finalize a formal cooperative relationship with Zhengxin and represent the Audi brand.
If necessary, appropriate compromises can be made on policies. According to the previously signed temporary authorization contract, in the cooperation with Zhengxin, CPM Company is responsible for the transportation, customs declaration and legal issues of the import part, while Zhengxin handles the domestic export part by itself. When he arrived at Mini, Mars directly showed his trump card because he was bearing the pressure caused by his last mistake.
CPM Company will reduce the sales share set in the previous temporary contract by three percentage points and will be responsible for all import and export links.
In this case, there is basically nothing else to do except delivering goods and collecting money.
Mars waved his arms and was about to tell Li Fanyu; as long as the authorization of the overseas sales rights of the Audi brand was finalized and the overseas sales rights were fully entrusted to CPM, he could just sit back and collect the money.
These conditions are quite high for a car company like Zhengxin that has just become famous in China.
This gesture is not bad for CPM Group, which has a market value of more than 5 billion US dollars.
But Li Fanyu is not satisfied. He knows that this is far from CPM, or even the bottom line of Mars.
You must know that in recent years, the Chinese government has encouraged exports and provided subsidies to export companies.
CPM takes over the export link, which saves trouble for Zhengxin, but the subsidy fee itself is gone too! Spicy! The sales profit dropped from fifteen points to twelve points sounds good, but how much money can you make just by selling cars?
The bulk of the profit is from after-sales replacement parts for automobiles! Didn’t you see that in a 4S store, an engine costing 2,000 yuan can cost 40,000 yuan? After-sales parts have ten times or even more profits! This is the largest input in all market circulation links of automobiles.
When the sales channel belongs to the CPM company, Zhengxin has no way to get involved in this profit.
You can only export accessories to the United States within the scope allowed by CPM, doing Bailongma's work and earning Yang Bailao's money.
So after listening to Mars' long talk, Li Fanyu gently pushed Mars aside.
Haha laughed, shook his head and said: "Mars, I think the temporary contract your company signed with us before is quite good, why not just follow that. As for the Mini, domestic sales have been booming recently, and our production line is under pressure. It’s also very big, and we don’t have the energy to do exports for now, right? Maybe after a while when we have all the funds and energy, we can set up a subsidiary in the United States and try it through our own channels. Test the waters. I think with the heat of the mini, it shouldn’t be bad.”
Seeing him smiling and shaking his head repeatedly, Mars was sweating on his forehead: "Li, this condition is already very advantageous! Generally, it is not easy for goods produced by Chinese companies to enter the American market. Matters. Especially commodities such as automobiles are strictly subject to anti-infringement and various trade regulations.”
Seeing Li Fan smile stupidly and say nothing, he unbuttoned his suit and said with sincerity: "With all due respect, if it were not for the connections in the Congress, it would be extremely difficult for a car brand to enter the US market. If you are not satisfied with this condition, we can negotiate. Dear Li, this is an excellent opportunity for both Zhengxin and CPM! ”
Li Fanyu rolled his eyes and was about to beat Qiu Feng to lower the conditions. Wang Meimei knocked on the door and walked in, whispering a few words in his ear. Forehead? Does CPM have a rival?
The largest automobile retailer in the United States, CG-Brook also sent a delegation?
It seems that the influence of Time Magazine is really not that great. Are all American car manufacturers interested in the Mini?
What a rush!
Li Fanyu stood up immediately and gave Mars an apologetic smile, "Mars, I have a few friends from afar here, please excuse me." Wang Meimei and Li Fanyu have been working together for a long time. , instantly understood his intention and started assisting: "Mr. Li, CG...those distinguished guests have already been arranged in the conference room."
CG? Coming from afar? Distinguished guest?
Mars's heart skipped a beat. It seems that this trip to China may be more difficult...
,,,,,,,
After a brief contact with CG Brook’s delegation, Li Fanyu understood; these products are even more unreliable!
The conditions given are all tricks, and you are simply fooling yourself into thinking you are an idiot. In comparison, Mars, who was under pressure, was quite down-to-earth. Looking at the CG Brook representative in front of him who was spitting and talking, Li Fanyu thought of An Ning's proposal again - it would be great if he could buy the equity of PCM.
Yes, with the shares of these sales companies, you can participate in the company's decision-making, which is not just a simple international import and export model.
Then it’s a model of investing in the national target market!
What exactly does it mean? For example, in the time and space before Li Fanyu, Geely's once sensational acquisition of Volvo was a standard case of investment entering the international market.
To put it more plainly, this model is to buy shares of target market sales channel companies or even certain mature brands, and use these existing resources to produce and sell your own products.
That would be awesome. As a shareholder, you can participate in the formulation of rules and have a certain degree of initiative. Moreover, we can also learn from some foreign experiences and technologies to quickly expand the scale and recover investment. More importantly, transaction fees can be significantly reduced.
In Li Fanyu's view, authorizing brands to let CPM extract profits is equivalent to cutting flesh with a blunt knife. It is better to just use money to open this channel from the beginning. In the future, the money invested will be the master of the business. When you don't want to play with them, you can still get it back through share swap.
You can advance, attack, retreat or defend.
But... CPM is also a large group with a market value of several billion US dollars. Even if it buys 10% of the shares, it is a big move equivalent to more than one billion yuan.
Hey... Damn it.
After all, we are still short of money. In addition to maintaining the company's expenses, most of the current sales profits of CC2CC6 are used to fill the big hole in the experimental center. Mini has made more than 700 million so far, but on the one hand, the power company needs to purchase raw materials and accessories required for production, and on the other hand, a large part of this money is from car loans, and Guangqi has not yet given it. Knot out. Therefore, buying shares is undoubtedly a fantasy level idea for Li Fanyu now.
As the saying goes, it is difficult for a rich man to be a man without money. For Li Fanyu now, it is really appropriate. He sighed silently in his heart, thinking that if he really couldn't fight with that guy Mars again, he would give up the sales rights to CPM. It was at this moment that his phone rang.
It was originally inconvenient to answer the phone when meeting guests in the conference room, but when he saw that the call was from Sun Guoyi, he immediately realized what had happened.
I picked up the phone instantly. "Is there someone from the company with the **** cross logo?"
Sun Guoyi over there was shocked by his robbery, "Well... the person didn't come, but a transportation company sent a container with a **** cross... I didn't let the person go, otherwise Mr. Li Come and take a look?"
Li Fanyu immediately stood up and stamped his feet and said, "Let the person from the transportation company wait! I'll be there soon!"
After saying that, he directly left the CG Brook delegation and told Wang Meimei to make some arrangements. After they finished eating and drinking, they quickly went to play with eggs, and then hurried to the power company. (To be continued.)