Automotive Black Technology Chapter 381: ：No one can be alone
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During the May Day Golden Week, at the Guangzhou Auto Show, the three major Japanese car companies, Toyota, Honda, and Nissan, all withdrawn from the replacement models of their current best-selling products in China. Just like the explosion of new cars in China, all Japanese car companies seem to be closely focused on the A-class car market.
The first-tier Toyota's new generation Corolla, Honda's CIVIC, the famous Civic, and Nissan Sylphy were all unveiled at the auto show.
The second echelon is led by Mazda. For the first time, the Mazda III, which was technically nagging, was replaced and renamed Xingchen and officially launched in the Chinese market. Isuzu, which is facing a financial crisis, is not willing to be lonely. It announced that it will build a factory in China and displayed the new A-class concept car "Guangwu" at the auto show
For a time, China's automobile consumer market was ablaze with sparks caused by the A-class car.
Li Fanyu frowned as he looked at the report sent from Zhengxin.
Perhaps due to changes in the history of automobiles, the Toyota Corolla in this time and space is not the same as the "compact benchmark" that Li Fanyu is familiar with and has swept the global A-class car market. In addition to being about one generation behind the previous time and space in terms of core technology, the spatial layout is also different.
Although there are slight differences, each generation of Corolla is the same as the previous one, firmly occupying the sales champion position of A-class cars in the Chinese automobile market.
Now, after the replacement, a new generation of 1.6L engine is used, and the appearance and interior parts are upgraded, which will probably make it more competitive. Sylphy and Civic still look like the same birds as before, but Li Fanyu, who has the experience of both time and space, knows that these two models, which are not amazing in appearance, are two strong cash cows for Nissan and Honda.
After looking at the vehicle configurations and then seeing the prices of these cars, Li Fanyu sighed inwardly.
The price of these models before the tax rate policy changed was generally between 110,000 and 150,000. But now, the new models have not increased due to the tax rate fluctuation, but have all declined!
Take the Corolla as an example. The price of the low-end 1.6L manual version at the Guangzhou Auto Show was only 88,000 yuan! As a result, emerging brands that are expected to increase the price of Japanese A-class cars due to tax adjustments, generally set a price of around 100,000, is definitely too high!
In the A-class car market, what do customers care about most? price!
Due to the unfavorable development of domestic automobiles, Japanese cars have dominated this market for nearly two decades and have developed considerable brand influence and customer reputation.
With such a big factor and the price difference of about 10,000 yuan, it seems that these little white mice are going to be quite tough.
Although Zhengxin currently has no plans to develop A-class cars, as a leader in China's automobile industry, it is necessary to grasp the context of the market.
Li Fanyu put down the report, called Wang Meimei, and then returned to Zhengxin Company.
Zhengxin’s small conference room.
The managers of the operations department and the Audi department had already gathered. When Li Fanyu came in with a slightly serious expression, they quickly stood up and said hello.
It is said that during this period, Li Fanyu has focused his work on the industrial park, and the whole company has not seen him for a long time.
Li Fanyu sat down in the first place and pressed his hands, "Everyone, sit down. I called everyone here for a meeting today, mainly to straighten out the situation. You also know that due to policy changes, the market has not been peaceful recently. A number of new car companies have emerged, and foreign car companies are also making great moves. We must be aware of these."
Just now Wang Meimei urgently notified everyone of the meeting. They thought something big had happened in the company. After hearing what he said, everyone sitting here breathed a sigh of relief.
When I heard that Li Fanyu was worried about the impact of market changes on Zhengxin, a veteran of the company's operations department smiled and said, "Mr. Li, our company does not have compact models now, and the turmoil in the A-class car market will have little impact on us. Moreover, due to policy relationships, the competing models of A4, A6 and TT currently on the market have experienced varying price increases or simplified configurations. It can be said that thanks to the tax rate policy, the sales of several of our models are increasing. What are you worried about?"
Li Fanyu felt very happy when he heard that the company was doing well.
It doesn’t matter if the flood outside is raging, as long as it doesn’t wash away your own paddy field, it’s good!
Li Fan smiled foolishly and said: "Well, that's good. As the old saying goes, if you don't think about the long-term, you will have immediate worries. There are too many things going on in the industrial park during this period, and Director An is not in the country. You have to pay more attention to the company's affairs. The A-class car market is the market with the largest audience. If there are too many changes, the entire market will not be affected.”
Wang Meimei put down the pencil in her hand and nodded, "Mr. Li, there must be some uncertainty in the market due to policy changes. But judging from the current situation, our situation is not bad. It's just..."
Seeing her hesitation, Li Fanyu immediately asked: "But what?"
"Ah, that's it, Mr. Li... When we were investigating the market, we discovered some very interesting things."
"For example?"
“For example, there seems to be a large number of trolls on various car forums. They are belittling the manufacturing level of Chinese cars in various ways. This is different from the previous brainless blackmail and brainless praise. A large-scale wave of public opinion is very professional. Several independent models on the market are a bit miserable, including our Zhengxin."
Li Fanyu hissed.
Fuck! What about this?
Let’s just say that I’m always a little bit fussy in my heart, I’m sure it’s here!
Li Fanyu knocked on the table, "Why didn't you tell me about this earlier?"
Seeing that he was a little angry, Wang Meimei hurriedly explained, "During this period, you have been busy with the industrial park and have gone out to do research. We have encountered this situation before, so we called the company's public relations Department to deal with it."
It is said that a big tree attracts wind. Although Zhengxin has not been established for a long time, it has been criticized and criticized not once or twice.
As early as when the A4 rolled off the production line, due to the initial spare parts incident and the inability of the production line to meet market demand, some people with ulterior motives criticized starvation marketing and incompetent quality control. Fortunately, later on, Zhengxin strictly controlled the quality supervision department and production process, and had the energy sonar to buff the workers, so it was considered a successful counterattack.
With the hot sales of A6 and Mini, there are always some discordant voices on the Internet, which are out-and-out negative about every product of Zhengxin.
However, those remarks that have no factual basis or confuse right and wrong are often self-defeating.
Hearing that this wave of naval forces was somewhat special, Li Fanyu immediately became interested.
Reminiscent of the recent changes in the automobile market, and Zhengxin is the tallest tree in the forest of national brands, this matter is a bit subtle.
So, Li Fanyu knitted his newly relaxed brows together again, "Go back and ask the public relations department to give me the information. I want to see the technical trolls."
More than ten minutes later, the information from the public relations department arrived on Li Fanyu's desk.
Looking at the pictures on the information and the various analyzes and implications of the car gangs, Li Fanyu understood something.