Automotive Black Technology Chapter 382: ：The problem must be solved from the root
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Li Fan was so stupid that he really wanted to slam the table.
These articles and comments taken from the evening are very scattered, but they cover almost all Chinese-made models on the market. From the selling price, value preservation, appearance, interior, power, etc., we have all targeted it.
What is puzzling is that unlike the previous car-black-car trolling, this time it only denigrates most of the models in the Chinese market, but does not promote a certain brand in a targeted manner.
What makes people angry is that the problems mentioned by these trolls still exist.
The Chinese-made cars on the market today are indeed not very rigorous in terms of craftsmanship. There is generally no foundation and no perfect manufacturing management standards. In addition, some companies are just here to make quick money, so many aspects are not done well enough.
Because the manufacturing platforms and assembly components of new brands are supplied by Zhengxin, while criticizing these car companies, Zhengxin also suffered.
These negative remarks cleverly avoid Zhengxin's products and start from the supply chain, which has really blackened the entire Chinese automobile industry.
The information was very complicated, and Li Fanyu took a few glances at it. According to the theory of these trolls, if the car made using the Zhengxin platform and component assembly is not good, it means that the platform and components are not good. If the parts and platforms produced by Zhengxin are not good, it means that the cars produced by Zhengxin are not good either.
Li Fanyu really can’t bear this responsibility!
The automobile industry is a comprehensive manufacturing industry that involves too many aspects.
It’s not just about which link is done well, the car will be good. But what is certain is that if one link is not done well, there will definitely be problems with the car.
Although Li Fanyu made some money during this round of car-building craze, he also made money with conscience.
The PQ platform is a bit older. But when developing this platform, Li Fanyu considered that the technology of this platform is relatively complete and the difficulty of operation is relatively low, which is in line with the production conditions of domestic car companies.
After the new standards of the industrial park are implemented, Li Fanyu cannot guarantee anything else, but the quality of the spare parts supplied to various car companies in the park, Li Fanyu dares to pat his chest.
Li Fanyu carefully read the examples cited in these negative comments; the products in these examples did have many rough spots, but according to his experience, most of them were concentrated in the assembly process.
This is how automobile production is. If the assembly process is not precise and rigorous enough, problems of this kind will arise. The external manifestations include uneven paint surfaces and excessive gaps between sheet metals. The internal manifestations are various inexplicable abnormal noises and coordination problems between various assemblies.
But does this have anything to do with Zhengxin?
Those who have the experience to point out these problems will definitely understand this truth. So from this point of view, this round of car and black water forces is obviously coming to launch map cannons - targeting the entire Chinese automobile manufacturing industry.
Thinking of the recent changes in tax rate policies and the chaos in the automobile market, it is obvious who is behind it.
And in order to open the map cannon, he went to great lengths to collect "crimes" and brought Mashin with him. This is really disgusting.
It is very difficult to establish a company's reputation; it requires strict self-discipline at all times, good quality control and service, and only after a long period of accumulation can it satisfy customers and establish its own reputation in the market. Golden sign.
After nearly one year of development, Zhengxin has already established a certain foundation and is still somewhat resistant to such negative remarks. But over time, it will definitely have an impact. The company grew too fast and was established in too short a time. Just like a small tree, no matter how luxuriant it grows, its roots are still very shallow in the soil.
As for Zhengxin, it can only be said to be a small tree, while those national brands that have just emerged can only be said to be seedlings. The negative word-of-mouth generated during this period may stay with a brand for a long time. If you don't get public recognition at the development stage, the chance of being thrown out is really high.
So this round of sap from the black army is really accurate.
"This won't work." Li Fanyu put down the information in his hand with a solemn expression and muttered to himself.
It is said that a thousand-mile embankment was destroyed by an ant nest. But now such a huge public opinion attack is not just as simple as an ant nest?
He put down the information and asked Xu Lei, the head of the Zhengxin Public Relations Department: "What measures have you taken in response to this situation?"
Xu Lei replied solemnly: "Based on past experience, we immediately refuted the rumors on the cooperation platform. It comprehensively displayed the company's honors in the production process, as well as the production line status and production process."
"What are the results achieved?"
"Well, how should I put it? It can be said that the planners behind this round of negative public opinion are very cunning, and they have amplified and hyped the current problems and deficiencies of all car companies. And the scale is much larger than before, and the duration It doesn’t look like it will be short-lived. Our measures have achieved some results, but we still can’t suppress these negative remarks, so our public relations department is considering introducing trolls to increase public opinion.”
After hearing this, Li Fanyu shook his head.
Zhengxin has never used the navy. Only the reputation of consumers and potential consumers is real and effective. Although hiring these so-called "50-cent party" can temporarily correct public opinion, the matter of trolls itself is not very glorious. It was obvious that he was being swiped, but if he used the same counterattack to counterattack, it would actually give excuses to those who were interested.
Li Fanyu crossed the fingers of his hands together, put them on his chin and thought for a moment, then looked up at Xu Lei, "You can only commit a thief thousands of miles away, but there is no way to prevent a thief from a thousand miles away. To solve the problem, we must solve the root cause of the problem. For other car companies, we Let’s not talk about it for now. What is their main attack direction now? ”
Xu Lei paused and said: "It just means that our technology is not systematic enough and the production structure is fragmented. And..."
"Don't hesitate, just ask if you have any questions."
"And the positioning of our main products is also the main attack direction of these negative remarks."
"Positioning?"
"Yes, according to what these car hackers say; the company's products are the most cost-effective models among Chinese automobiles. There is no experience and technology accumulation in important automobile competitions, and there are no products that represent the top level of the industry. A4 and A6's Luxury positioning is to put money on one's own face and forcibly increase the brand's premium ability."
Ha!
Li Fanyu sneered.
I have to say that the Chehei dispatched this time is really good, and they actually made an issue with Zhengxin's unconventional product trend.
Accumulating experience in car racing does not happen overnight, but through this incident, Li Fanyu secretly had some concerns. Zhengxin is indeed a bit too naive now. It is the right thing to establish a brand team and participate in well-known car competitions. This is the path that every well-known car company should take.
We will take care of this later.
A product that represents the top level of the industry?
Is this a problem for me?