www.lnmao.org, the fastest update to the latest chapter of automotive black technology!

In fact, it’s not the company’s operating personnel’s fault. Zhengxin is testing the luxury market for the first time. Unlike B-class cars and C-class cars, luxury-class models follow the path of high unit prices and low sales. Therefore, everyone’s original plan was to build up a reputation slowly and steadily before the A8 received feedback from the market.

But after Li Fanyu’s impassioned speech, everyone realized that the company had put so much effort into the development of the A8.

Now that the industrial park has just been completed, the connection with the head office is still incomplete. Coupled with the fast and high-density research and development method of the A8 project, Huang Qi and others did not fully understand this model.

During this period of time, everyone was very ashamed of their lack of understanding of their own products while observing the market.

After such a long research and development process, witnessing the efforts of the entire industrial park for this project, especially the stimulation brought to him by Cheng Ke, Li Fanyu has a very special emotion for the A8 car.

So when he saw that everyone lacked confidence in his children, he couldn't help but feel a little angry. But after calming down, I realized that it was my own impatience that caused everyone to not fully understand the A8.

So he couldn't help but encourage everyone. In order to better carry out marketing work, Li Fanyu directly informed the industrial park. Let the production line that is being debugged be given priority to assemble a few A8s and send them to the head office for everyone to experience, so that the operations department can truly know ourselves and the enemy.

In fact, except for An Ning, these senior managers of Zhengxin all have ordinary backgrounds. Although Huang Qi and Wang Meimei both have annual salaries of over one million, they are still far away from luxury cars that can cover their two-year salary.

Take Huang Qi for example, although he has successfully counterattacked from a second-hand car salesman and reached the pinnacle of his life, becoming a senior manager of a company with fixed assets exceeding 10 billion. But in fact, this girl is very economical in her daily expenses.

A few years ago, she bought a property in Tiancheng in order to bring her parents back to her hometown. And after working at Zhengxin for such a long time, I still drive the A4 assigned by the company to and from get off work.

In this girl’s opinion, the A8 is just a bit bigger than the A4 in appearance. Although I have been involved in car companies for so long, I have a deep understanding of the vehicles on the market. But starting from her truest consciousness, she really couldn't fully understand the essence of why luxury cars are so valuable.

It was precisely because of this difference in concept that Huang Qi felt a huge shock the moment he got into the A8.

Only when you actually sit in the car can you know its value. Feeling the delicate touch of leather on the seat and touching the artistic stitching, Huang Qi felt that even the most expensive sofa that she went to the furniture store to look at when renovating her house was not as good as the one in the back seat under her butt. seat.

Because it was developed to the highest standards, the current A8 actually only has two seats in the back. At this time, Huang Qi, who was sitting in what was commonly known as the boss's seat, actually felt as if he was being hugged by the car.

Just sitting on it made her fall deeply in love with this car.

In the center of the two seats, there is a large and heavy center armrest box. Huang Qi felt the unforgettable touch and picked up the multimedia remote control embedded in the armrest box.

……

More than half an hour later, Huang Qi walked out at the urging of people outside the car. Well, with a look of reluctance...

After a whole day of test driving and experience, the excited Zhengxin executives finally knew how to do this marketing.

Not being high-profile is a shame for the hard work the R&D team has put in!

……

Just as Zhengxin gathered all the major departments to study the marketing strategy of A8. Acura JLX has completed its planning, and a large wave of publicity has been launched.

For models of this level, luxury cars cannot be converted into sales immediately by advertising. But there is no doubt that the higher the reputation, the easier it will be to do sales work in 4S stores, and you will be able to gain the greatest persuasion when facing customers in subsequent sales.

Acura, which relies on advertising to carve out sales in the Chinese market, knows this well.

For a century-old car company like Mercedes-Benz Eurolink, wherever the car logo is placed, it is a living advertisement. With a century-old style standing tall, there is no need for such crazy publicity.

But as a latecomer, it is impossible not to spend a lot of money on publicity. This is Acura's consistent style of conduct before each new model is launched.

Zhengshin’s previous successful model marketing was also noticed by Acura’s publicity team and applied to this promotion.

First of all, it is visual bombing.

After spending a lot of money to find a professional advertising team to shoot the commercial, relying on its strong public relations capabilities, it was released on CTV and several satellite TV prime time slots with relatively high ratings.

Under the influence of several previous cases where Zhengxin successfully relied on the Internet to achieve good publicity effects, Acura, which has always been willing to invest in advertising, even dominated the front pages of various mainstream portal websites.

After WeChat Moments advertising became Zhengxin TT, it has been regarded as a new propaganda battlefield by major car companies, and Acura will naturally not let go of this channel with a huge user base.

Relying on these three channels, Acura is quite ready to cooperate with sea, land and air, and in a short period of time, various groups are familiar with its new model JLX.

Offline, Acura has also spent a lot of money on its promotion.

For several areas with higher consumption levels, similar to Beijing, Pu, Guangzhou and Shenzhen, Liu Mou, a first-line actor who has been popular in Hong Kong, Taiwan and the Mainland for nearly 20 years, frequently appears and serves as the image spokesperson for JLX. Having received more than 30 million yuan in endorsement fees, he spared no effort in launching his new product.

I have to say that Acura made the right move by hiring Liu Mou as its spokesperson. This actor was born in Hong Kong and has recently taken the mainland as his main development direction, because he has been leading the front line for more than 20 years. , has a huge fan base. It can be said that he is a powerful player who has captivated both mother and daughter in minutes, ranging from forty to fourteen.

It was with this kind of publicity that Acura JLX quickly became famous.

And its flagship model 900, which is mainly promoted in advertisements, has also received huge attention because of its frequent appearances.

It is under this circumstance, with similar positioning and selling price, that the promotion of A8 has become somewhat passive.

When Zhengxin’s operation team determined the publicity plan and prepared to implement it, they were surprised to find that some of the publicity methods they had developed had already been taken over by shameless people...

www.lnmao.org, the fastest update to the latest chapter of automotive black technology!

In fact, it’s not the company’s operating personnel’s fault. Zhengxin is testing the luxury market for the first time. Unlike B-class cars and C-class cars, luxury-class models follow the path of high unit prices and low sales. Therefore, everyone’s original plan was to build up a reputation slowly and steadily before the A8 received feedback from the market.

But after Li Fanyu’s impassioned speech, everyone realized that the company had put so much effort into the development of the A8.

Now that the industrial park has just been completed, the connection with the head office is still incomplete. Coupled with the fast and high-density research and development method of the A8 project, Huang Qi and others did not fully understand this model.

During this period of time, everyone was very ashamed of their lack of understanding of their own products while observing the market.

After such a long research and development process, witnessing the efforts of the entire industrial park for this project, especially the stimulation brought to him by Cheng Ke, Li Fanyu has a very special emotion for the A8 car.

So when he saw that everyone lacked confidence in his children, he couldn't help but feel a little angry. But after calming down, I realized that it was my own impatience that caused everyone to not fully understand the A8.

So he couldn't help but encourage everyone. In order to better carry out marketing work, Li Fanyu directly informed the industrial park. Let the production line that is being debugged be given priority to assemble a few A8s and send them to the head office for everyone to experience, so that the operations department can truly know ourselves and the enemy.

In fact, except for An Ning, these senior managers of Zhengxin all have ordinary backgrounds. Although Huang Qi and Wang Meimei both have annual salaries of over one million, they are still far away from luxury cars that can cover their two-year salary.

Take Huang Qi for example, although he has successfully counterattacked from a second-hand car salesman and reached the pinnacle of his life, becoming a senior manager of a company with fixed assets exceeding 10 billion. But in fact, this girl is very economical in her daily expenses.

A few years ago, she bought a property in Tiancheng in order to bring her parents back to her hometown. And after working at Zhengxin for such a long time, I still drive the A4 assigned by the company to and from get off work.

In this girl’s opinion, the A8 is just a bit bigger than the A4 in appearance. Although I have been involved in car companies for so long, I have a deep understanding of the vehicles on the market. But starting from her truest consciousness, she really couldn't fully understand the essence of why luxury cars are so valuable.

It was precisely because of this difference in concept that Huang Qi felt a huge shock the moment he got into the A8.

Only when you actually sit in the car can you know its value. Feeling the delicate touch of leather on the seat and touching the artistic stitching, Huang Qi felt that even the most expensive sofa that she went to the furniture store to look at when renovating her house was not as good as the one in the back seat under her butt. seat.

Because it was developed to the highest standards, the current A8 actually only has two seats in the back. At this time, Huang Qi, who was sitting in what was commonly known as the boss's seat, actually felt as if he was being hugged by the car.

Just sitting on it made her fall deeply in love with this car.

In the center of the two seats, there is a large and heavy center armrest box. Huang Qi felt the unforgettable touch and picked up the multimedia remote control embedded in the armrest box.

……

More than half an hour later, Huang Qi walked out at the urging of people outside the car. Well, with a look of reluctance...

After a whole day of test driving and experience, the excited Zhengxin executives finally knew how to do this marketing.

Not being high-profile is a shame for the hard work the R&D team has put in!

……

Just as Zhengxin gathered all the major departments to study the marketing strategy of A8. Acura JLX has completed its planning, and a large wave of publicity has been launched.

For models of this level, luxury cars cannot be converted into sales immediately by advertising. But there is no doubt that the higher the reputation, the easier it will be to do sales work in 4S stores, and you will be able to gain the greatest persuasion when facing customers in subsequent sales.

Acura, which relies on advertising to carve out sales in the Chinese market, knows this well.

For a century-old car company like Mercedes-Benz Eurolink, wherever the car logo is placed, it is a living advertisement. With a century-old style standing tall, there is no need for such crazy publicity.

But as a latecomer, it is impossible not to spend a lot of money on publicity. This is Acura's consistent style of conduct before each new model is launched.

Zhengshin’s previous successful model marketing was also noticed by Acura’s publicity team and applied to this promotion.

First of all, it is visual bombing.

After spending a lot of money to find a professional advertising team to shoot the commercial, relying on its strong public relations capabilities, it was released on CTV and several satellite TV prime time slots with relatively high ratings.

Under the influence of several previous cases where Zhengxin successfully relied on the Internet to achieve good publicity effects, Acura, which has always been willing to invest in advertising, even dominated the front pages of various mainstream portal websites.

After WeChat Moments advertising became Zhengxin TT, it has been regarded as a new propaganda battlefield by major car companies, and Acura will naturally not let go of this channel with a huge user base.

Relying on these three channels, Acura is quite ready to cooperate with sea, land and air, and in a short period of time, various groups are familiar with its new model JLX.

Offline, Acura has also spent a lot of money on its promotion.

For several areas with higher consumption levels, similar to Beijing, Pu, Guangzhou and Shenzhen, Liu Mou, a first-line actor who has been popular in Hong Kong, Taiwan and the Mainland for nearly 20 years, frequently appears and serves as the image spokesperson for JLX. Having received more than 30 million yuan in endorsement fees, he spared no effort in launching his new product.

I have to say that Acura made the right move by hiring Liu Mou as its spokesperson. This actor was born in Hong Kong and has recently taken the mainland as his main development direction, because he has been leading the front line for more than 20 years. , has a huge fan base. It can be said that he is a powerful player who has captivated both mother and daughter in minutes, ranging from forty to fourteen.

It was with this kind of publicity that Acura JLX quickly became famous.

And its flagship model 900, which is mainly promoted in advertisements, has also received huge attention because of its frequent appearances.

It is under this circumstance, with similar positioning and selling price, that the promotion of A8 has become somewhat passive.

When Zhengxin’s operation team determined the publicity plan and prepared to implement it, they were surprised to find that some of the publicity methods they had developed had already been taken over by shameless people...