Automotive Black Technology Chapter 395: : This guy has his mind set on the embassy

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Facts have proved that Li Kai is a cheap master.

The facts have once again proved that An Ning has a very high standard in looking at people and employing people. Although Li Kai has some character flaws, if you give him a little motivation, he can really accomplish some big things.

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This guy squatted in the corner of the toilet and smoked two cigarettes. After drawing circles for more than ten minutes, he had a new direction. After getting the inspiration, this guy ran straight back to his office without even picking up his pants. After a lot of hard writing, it took less than half an hour to complete a brand new planning plan.

Facts have proved that Li Kai is a cheap master.

After the plan was completed and straightened out several times, I felt that it was roughly... maybe... it could be implemented with Zhengxin's existing resources and Li Fanyu's connections, and there were no major logical problems. Take a breath.

The facts have once again proved that An Ning has a very high standard in looking at people and employing people. Although Li Kai has some character flaws, if you give him a little motivation, he can really accomplish some big things.

Then he slapped his head - "Damn, I forgot to wipe my **** just now!"

This guy squatted in the corner of the toilet and smoked two cigarettes. After drawing circles for more than ten minutes, he had a new direction. After getting the inspiration, this guy ran straight back to his office without even picking up his pants. After a lot of hard writing, it took less than half an hour to complete a brand new planning plan.

……

After the plan was completed and straightened out several times, I felt that it was roughly... maybe... it could be implemented with Zhengxin's existing resources and Li Fanyu's connections, and there were no major logical problems. Take a breath.

In fact, in terms of the promotion methods of the automobile industry in this time and space, the current promotion methods of mainstream car companies are nothing more than TV advertisements, similar to cooperation with platforms such as Pinche.com, publishing test drive articles and promoting online channels, and then It's just the third-party dealers in various local 4S stores who promote this kind of thing on their own.

Compared with these methods, Zhengxin’s previous promotions were already outstanding.

Then he slapped his head - "Damn, I forgot to wipe my **** just now!"

However, when the team in the Zhengxin Planning Department responsible for the promotion of the A8 saw the project submitted by their boss, they were a little surprised no matter how imaginative they usually are.

……

An advertising plan needs to have many elements.

In fact, in terms of the promotion methods of the automobile industry in this time and space, the current promotion methods of mainstream car companies are nothing more than TV advertisements, similar to cooperation with platforms such as Pinche.com, publishing test drive articles and promoting online channels, and then It's just the third-party dealers in various local 4S stores who promote this kind of thing on their own.

Take the plan that was just killed by Li Fanyu as an example. The analysis part of the market, audience, products, competitors, copywriting and scheduling reached more than 10,000 words. That’s not all. What kind of information should be used to calculate data and graphs?

Compared with these methods, Zhengxin’s previous promotions were already outstanding.

But what is now placed in front of the planning department monks is a case that is so simple and crude that it has no friends;

However, when the team in the Zhengxin Planning Department responsible for the promotion of the A8 saw the project submitted by their boss, they were a little surprised no matter how imaginative they usually are.

Title: A8 Promotional Plan (Second Edition)

An advertising plan needs to have many elements.

Market Analysis: Targeting the Chinese Market

Take the plan that was just killed by Li Fanyu as an example. The analysis part of the market, audience, products, competitors, copywriting and scheduling reached more than 10,000 words. That’s not all. What kind of information should be used to calculate data and graphs?

Audience: rich people

But what is now placed in front of the planning department monks is a case that is so simple and crude that it has no friends;

Product: Zhengxin Audi A8

Title: A8 Promotional Plan (Second Edition)

Competitors: All luxury models in the Chinese market

Market Analysis: Targeting the Chinese Market

Publicity method: Taking into account the particularity of this publicity project and the way the audience receives information. Our company's new generation luxury model Zhengxin A8 is presented to Chinese embassies in various countries to increase the visibility of our company's products in diplomatic activities. In order to achieve the purpose of establishing a high-end image and quickly opening up the market.

Audience: rich people

Copywriting: slightly

Product: Zhengxin Audi A8

Schedule: Omitted

Competitors: All luxury models in the Chinese market

……

Publicity method: Taking into account the particularity of this publicity project and the way the audience receives information. Our company's new generation luxury model Zhengxin A8 is presented to Chinese embassies in various countries to increase the visibility of our company's products in diplomatic activities. In order to achieve the purpose of establishing a high-end image and quickly opening up the market.

After seeing this plan, the monks were collectively stunned...

Copywriting: slightly

"Boss, are you sure this will work? I feel a little guilty..."

Schedule: Omitted

"I'm giving it away, but you can figure it out. I gave it away for free before the car was sold. If you do this, I'm afraid that Mr. Li will take advantage of you... According to your plan, I'm afraid it will be an offline promotion. The pace of funding is well over 100 million..."

……

"Boss, before Mr. Li knows about this, hurry up and eat this plan."

After seeing this plan, the monks were collectively stunned...

"Immortal! I can even imagine Mr. Li's reaction after seeing this plan!"

"Boss, are you sure this will work? I feel a little guilty..."

"I bet a hundred dollars, Mr. Li will definitely say: There is a saying that I don't know whether to say it or not..."

"I'm giving it away, but you can figure it out. I gave it away for free before the car was sold. If you do this, I'm afraid that Mr. Li will take advantage of you... According to your plan, I'm afraid it will be an offline promotion. The pace of funding is well over 100 million..."

"Um...boss, we know that you are very stressed about the plan that Mr. Li made before he killed you. But when we are sick and take medicine, we must not seek death...Do you know how much China has to offer? The embassy..."

"Boss, before Mr. Li knows about this, hurry up and eat this plan."

"Ahem, I just checked Baidu. There are thirty-six Chinese embassies abroad in Asia, sixty-two in West Asia and Africa, forty-five in America and Oceania, and fifty in Europe. Three... This does not include the Development Team resident in the United Nations, the Economic and Trade Office resident in Geneva, and the two delegations from the World Trade Organization Health Organization... Even if the cost of the A8 is one million, thirty-six plus sixty-two plus four. Fifteen... Damn, I don’t dare to go any further..."

"Immortal! I can even imagine Mr. Li's reaction after seeing this plan!"

Li Kai sat on the chair and rubbed his **** unnaturally. Hmm... I didn't wipe it off just now, but my **** were stuck to my panties.

"I bet a hundred dollars, Mr. Li will definitely say: There is a saying that I don't know whether to say it or not..."

Seeing everyone attacking him half-jokingly and half-seriously, he waved his hand as if sweeping away flies, and shamelessly copied what Li Fanyu had just said to him: "Damn it, everyone, where have your IQ and courage gone? It’s time for the company to raise its troops. Dear friends, you have also seen the situation in the market during this period. Acura’s shameless piracy promotion method has eliminated all the tricks we used before. If you try harder, how can you stand firm if you just hit it hard?"

"Um...boss, we know that you are very stressed about the plan that Mr. Li made before he killed you. But when we are sick and take medicine, we must not seek death...Do you know how much China has to offer? The embassy..."

"But boss, you are too exciting... I'm afraid Mr. Li's heart won't be able to bear it."

"Ahem, I just checked Baidu. There are thirty-six Chinese embassies abroad in Asia, sixty-two in West Asia and Africa, forty-five in America and Oceania, and fifty in Europe. Three... This does not include the Development Team resident in the United Nations, the Economic and Trade Office resident in Geneva, and the two delegations from the World Trade Organization Health Organization... Even if the cost of the A8 is one million, thirty-six plus sixty-two plus four. Fifteen... Damn, I don’t dare to go any further..."

"Yes, the cost is really too high. There are more than 200 embassy agencies, and the gift cost is more than 200 million, my brother! Advertising is not like this,"

Li Kai sat on the chair and rubbed his **** unnaturally. Hmm... I didn't wipe it off just now, but my **** were stuck to my panties.

Li Kai slapped the table, "Are you stupid? My plan didn't say that everyone would be given away. We have to do this in a targeted manner!"

Seeing everyone attacking him half-jokingly and half-seriously, he waved his hand as if sweeping away flies, and shamelessly copied what Li Fanyu had just said to him: "Damn it, everyone, where have your IQ and courage gone? It’s time for the company to raise its troops. Dear friends, you have also seen the situation in the market during this period. Acura’s shameless piracy promotion method has eliminated all the tricks we used before. If you try harder, how can you stand firm if you just hit it hard?"

"How targeted?"

"But boss, you are too exciting... I'm afraid Mr. Li's heart won't be able to bear it."

"Yes, so targeted? Boss, your plan is too crude. My IQ cannot fill your imagination. Please explain in detail."

"Yes, the cost is really too high. There are more than 200 embassy agencies, and the gift cost is more than 200 million, my brother! Advertising is not like this,"

Seeing the curiosity on everyone's faces, Li Kai smiled slightly, and even though everyone was not optimistic about this plan, he still said: "How about I can be your manager... Tsk tsk... Look, Our country's foreign affairs activities are very unique; due to the relationship between the form and the foreign focus policy, there are only a few countries that often have diplomatic activities.

Li Kai slapped the table, "Are you stupid? My plan didn't say that everyone would be given away. We have to do this in a targeted manner!"

What is often reported on the news network and mainstream media is nothing more than Russia, Germany, Britain, and France, some effects in Africa, and several neighboring countries with good diplomatic relations. Counting on your fingers, if there are thirty, it will be a big deal. If we include the domestic Ministry of Foreign Affairs, we can count them at at most fifty. Is the cost of 50 million enough? ”

"How targeted?"

Everyone thought for a long time and nodded.

"Yes, so targeted? Boss, your plan is too crude. My IQ cannot fill your imagination. Please explain in detail."

Well, that’s the answer,

Seeing the curiosity on everyone's faces, Li Kai smiled slightly, and even though everyone was not optimistic about this plan, he still said: "How about I can be your manager... Tsk tsk... Look, Our country's foreign affairs activities are very unique; due to the relationship between the form and the foreign focus policy, there are only a few countries that often have diplomatic activities.

Seeing the monks on their way, Li Kai took a sip of tea, twisted his itchy buttocks, and continued: "Our A8 audience, that is, the general elite, is very concerned about policies and current affairs. Very high, right?

What is often reported on the news network and mainstream media is nothing more than Russia, Germany, Britain, and France, some effects in Africa, and several neighboring countries with good diplomatic relations. Counting on your fingers, if there are thirty, it will be a big deal. If we include the domestic Ministry of Foreign Affairs, we can count them at at most fifty. Is the cost of 50 million enough? ”

Think about it, A8 shows up every time there is an important diplomatic event in the news or newspapers. What kind of coolness is this?

Everyone thought for a long time and nodded.

Think about it again. When domestic leaders go on tour, the embassy must cooperate with the visited country to pick them up at the airport, right?

Well, that’s the answer,

We Zhengxin’s car had a small national flag on it, and the leader waved to the reporters and sat inside... I just want to ask you, which spokesperson can be more impactful than this?

Seeing the monks on their way, Li Kai took a sip of tea, twisted his itchy buttocks, and continued: "Our A8 audience, that is, the general elite, is very concerned about policies and current affairs. Very high, right?

Acura pays RMB 30 million to hire Liu Mou as its brand ambassador. According to reliable sources, in addition to the period when new cars are released, this guy regularly participates in two offline events held by Acura every year. We spent 50 million to rent a car for the diplomatic mission. I don’t know how many times a year the news network is broadcast. I want to ask you whether it is worth it? ! ”

Think about it, A8 shows up every time there is an important diplomatic event in the news or newspapers. What kind of coolness is this?

The whole place was silent...

Think about it again. When domestic leaders go on tour, the embassy must cooperate with the visited country to pick them up at the airport, right?

After a long time, a monk sitting opposite stood up.

We Zhengxin’s car had a small national flag on it, and the leader waved to the reporters and sat inside... I just want to ask you, which spokesperson can be more impactful than this?

“I didn’t say anything, six!”

Acura pays RMB 30 million to hire Liu Mou as its brand ambassador. According to reliable sources, in addition to the period when new cars are released, this guy regularly participates in two offline events held by Acura every year. We spent 50 million to rent a car for the diplomatic mission. I don’t know how many times a year the news network is broadcast. I want to ask you whether it is worth it? ! ”

The whole place was silent...

After a long time, a monk sitting opposite stood up.

“I didn’t say anything, six!”