Automotive Black Technology Chapter 411: ：Zhengxin Cup Golf Open (please subscribe!)

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When Huang Qi handed over Li Kai's plan for organizing a golf star tour, Li Fanyu immediately approved it as he felt it was feasible.

According to their preliminary calculations, organizing this event, together with the promotional fees for Zhengxin and A8, will cost almost 10 million. For Li Fanyu, who has nearly 10 billion in his bank account, it can increase the brand awareness of Zhengxin and promote the A8. The money is worth spending.

By the way, Zhengxin is now a big guy with fixed assets exceeding 10 billion. In terms of specific operations, there are not many things that Li Fanyu needs to worry about. In fact, in addition to research and development, he is also consciously reducing his influence within the company. Specific matters, large and small, except at the strategic level and some emergencies, are left to the department executives to resolve themselves as much as possible.

But the Golf Star Tour piqued Li Fanyu's interest and gave him the urge to get involved.

According to this guy's inner activities, I can be considered a rich man now. But apart from working with cars all day long, there is no entertainment at all!

To be honest, a rich man like Li Fanyu is really out of the mainstream.

In the nearly one year since he embarked on the road of automobiles, except for the scandal he had with Zhou Qingyu before, Li Fanyu seemed to have lived as a super R&D engineer most of the time. As a young and promising corporate CEO with a high net worth, he is simply low-key.

In addition to occasionally **app forcing me to participate in some death-defying car races. Other than that, his private life is as clean as a blank sheet of paper.

Now An Ning has been in the United States for more than two months, and even her normal life is in ruins. Apart from work, he doesn't have any spare time activities. He just goes about his business like an ascetic.

So, although he knew nothing about golf, Li Fanyu still grinned and said to Huang Qi: "This is fun, don't forget to leave a ticket for me when you are ready. Let's also experience the arrogant and luxurious life of the rich. ."

Looking at the rustic look on his face, Huang Qi wanted to laugh, "Ahem, Mr. Li, we have a golf course in Tiancheng, why don't you go practice first? Otherwise, you don't know the rules when the time comes. I can’t understand it either.”

"Hey girl, aren't you just taking an iron pole and hitting the ball into the hole? Who are you looking down on!"

Seeing Li Fanyu's depressed face after being ridiculed, Huang Qi quickly stuck out his tongue and ran away.

Speaking of golf, because of its high demands on the venue, it cannot compete with sports such as football and basketball. Its popularity around the world is extremely worrying, and it can only exist as a pastime for the rich. . So relatively, there are relatively few golf events.

Under this background, it would be much easier for Zhengshin to hold an All-Star Game with huge bonuses as a gimmick. After some discussions, Zhengxin took the planning department as the main force, transferred a small number of people from the operations department and the Audi brand department, and formed a special preparatory group.

After the preparatory team was established, they immediately started to contact some well-known golf courses across the country and initially decided on the venue and time of the event. After that, invitation letters were sent to the more famous golf players and well-known golfers at home and abroad.

The list of people who sent invitations includes international golf stars such as McIlroy, Paul Casey, Spieth and Mickelson.

Those who are relatively well-known in the domestic golf circle, such as Sheng Mei, Lin Xi, Guan Tian and Feng Shan, are also on the list.

After learning that the champion had a bonus of one million US dollars, almost all the athletes who received the invitation letter showed great interest. They all responded to Zhengxin and expressed their interest in participating in the tour.

With so many star players gathered, Zhengxin’s tournament preparation team also went extremely smoothly during negotiations with CTV5.

Because Zhengxin’s original intention of organizing this competition is to promote the brand and the newly launched A8. There was no point in selling the copyrights for live broadcasts or the like, so CTV5 agreed to the preparatory team’s proposal to exchange copyrights for promotions without any hesitation.

With so many big-name stars in the competition, you don’t have to spend any money to prepare for the competition. As long as you invest some promotion resources and you can get the copyright, no fool would do it!

Under such a smooth rhythm, the preparatory team quickly completed the specific process of the tour. After the process was formulated, the operations department and the Audi brand department joined in to embed the promotional points of Zhengxin and A8.

It only took less than a week to get the relevant matters resolved.

The news that Zhengxin was planning to hold a golf tournament was immediately spread through CTV5 and various car media channels.

At the same time, car owners who had purchased the A8 received a letter from Zhengxin sales staff. The exquisite and elegant letterhead contained tickets for the golf open tournament and invitations to the amateur tournament.

In order to attract as many potential customers as possible, the letters received by these car owners contained three tickets...

This shows how much thieves the monks in the planning department really are.

But it has to be said that golf, a sport that is both competitive and in line with the lifestyle habits of A8 owners, still has some attraction for them.

Zhengzhou, a villa.

A middle-aged man was talking on the phone with a bold face, "Hey! Lao Wang, are you busy next Wednesday?"

"No! That's great! I bought this Yi Zhengxin A8 some time ago. Their company recently prepared a golf open tournament and specially sent me three tickets and an invitation letter to go together. How's that?"

"It's not interesting? McIlroy and Paul Casey are here. Isn't that interesting?! And it's not just for a look. They also sent me an invitation to the amateur tournament. How about we form a group? Try it? Don’t you always brag that you can’t find an opponent? How about I give you a chance this time?”

"Okay! Let's just say that, see you next Wednesday."

On the top floor of an office building in Beijing, two men were talking and laughing in the reception room.

"I'm talking about Qingcheng, it's embarrassing to participate in some amateur competition with our skills! If you ask me, let's just go and see how the masters can play. Don't give me this invitation."

"Haha, Mr. Zhou, are you being humble? I have seen your skills before, so I definitely didn't say anything about it. No, after I received this invitation, the first thing I thought of was you. If you If there's nothing else, we'll go play together for two days, regardless of whether we win or not, it's just a fun time."

"Haha, it's rare that Qingcheng has such a childlike heart, so go ahead! But having said that, this Zhengxin is quite interesting, and this marketing method is quite clever, and it's worth learning from when we do business."

"Yes, indeed. By the way, Mr. Zhou, I heard that Li Fanyu, the president of Zhengxin, will also be there during the Open. Maybe we can meet him then."

"Oh? That's a good idea. It would be nice to go and relax and make friends."

......

Conversations like this are happening across the country. For Zhengxin, a large wave of wealthy people is approaching.