Automotive Black Technology Chapter 412: : Li Fanyu’s motivation for participating
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Due to geographical considerations, the Zhengxin Cup Golf Tour Open finally divided the competition locations into four.
Three in the south and one in the north.
In order to facilitate the promotion of Zhengxin and the convenience of holding various publicity activities and press conferences, the first event was set in the capital.
Beijing, Huabin Manor Golf Course.
There should be no objection to saying that Huabin is the most high-end golf course in China. This golf course is located at the foot of the Great Wall and is a prime location for the entire capital. Covering an area of nearly 6,000 acres, the entire course was planned and designed by Jack Nicklaus, who was supported by the "World Player of the Century". It has a large venue of 45 holes.
The stadium has always adopted a membership system, and the dues for a lifetime membership alone are as high as US$250,000. If it weren't for Zhengshin's preparations and the invitation of so many celebrities from all over the world, this stadium would normally not be open to the public.
With such an awesome environment, Zhengxin’s publicity work will be much easier to do.
But even with this unique condition, Zhengxin did not go into too much space to turn the event into a complete publicity tool. According to the planning department's idea, truly effective publicity does not need to be too public and overwhelming. Just like the original intention of the golf tournament, apart from the sponsorship slogans and promotional boards at the competition venue and press conferences, Zhengxin did not flaunt itself too much.
No huge advertisements, no visual bombardment.
But the elements of Zhengxin and A8 are reflected in every aspect of this golf open all the time; such as an admission ticket with the Zhengxin Audi logo, such as an exquisitely crafted A8 small souvenir model, such as from time to time Zhengxin users who drive A8 to watch games or participate in amateur competitions are whispering to people from time to time; I tell you but don’t tell others, this game is organized by our Zhengxin.
Of course, when Li Fanyu, as the president of Zhengxin, participated in the amateur group competition that Wang Dazui nicknamed the "Zhengxin Golf Amateur Competition", he still attracted the attention of many media present.
"Excuse me, Mr. Li! What is Zhengxin's original intention of organizing such an event? Is it just to build momentum for your company's newly launched A8?"
Li Fanyu dressed up carefully today; he has a peaked cap, black sunglasses, polo half-sleeves, and white pants. He really looks like a golfer.
Facing the reporter’s question, the guy smiled, nodded and shook his head, “You can say yes, you can say no. Although the Open was chosen after the A8 was launched, in fact, this competition, as An important part of our second large-scale publicity this year is largely to increase Zhengxin’s brand awareness and show our values to the society.”
"Mr. Li, as far as I know, this is the first time that Zhengxin has sponsored a sports event. Does the company have any plans to sponsor other events in the future?"
"That's necessary. The golf tournament is organized this time just to fit in with the high-end positioning of A8 and increase the brand value. But don't forget that we are in the business of making cars. In terms of investment in sports events, I think we will definitely do it in the future. Do more. I am also a driver, at least I am more interested in racing events.”
"So, can we understand that Zhengxin will focus more on racing competitions in terms of publicity?"
"Well, you can't say that. Maybe we can form a team to directly participate in the competition. Look, didn't I participate in this golf tournament myself?"
"Wow! So Mr. Li, we all know that you have very good driving skills and have made great achievements in karting and drifting technology. I wonder how you play golf?"
"Ahem," Li Fanyu blushed when asked, "I refuse to answer this question!"
Wang Dazui beside him chuckled, "Let me answer this question for Mr. Li. Before coming, Mr. Li asked me to go to Tiancheng's golf course for some practice. Nine holes of practice On the field, his best score was 66."
Poof!
After hearing this result, the reporters below burst into laughter.
Holy crap, it takes an average of more than seven swings to get into one hole. You're going to die if you compete in a competition with such bad skills!
Li Fanyu blushed and said with a dry smile: "Aren't these A8 users who are all Zhengxin A8 users in amateur competitions? Let's interact. Quan should be willing to sacrifice his life to accompany a gentleman. Well, to risk his life to accompany a gentleman..."
……
Actually, Li Fanyu’s motivation for participating in the competition is not pure.
After the press conference and Shanda's pre-game activities, Li Fanyu and Wang Dazui joined Zhengxin's viewing team.
Because the golf tournament venue is too large, there are no special spectator seats. Therefore, the way to watch games is different from small-field events such as football and basketball. It is really casual. For example, some viewers will spend three or four hours walking through 18 holes with their favorite players based on their preferences. Some spectators may also walk a few holes with a certain player, and then randomly select another player to walk a few more holes.
But there are so many star players competing today, it’s quite confusing and it feels like you don’t know who to focus on. So among A8 users, some golf veterans gave me guidance. Everyone directly occupied the green next to the first hole and waited to watch the wonderful performances of all the players. Although you can't watch the whole game by watching the game in this way, you can at least have a panoramic view of the performance of the contestants.
When Li Fanyu took care of the reporters and activities and came here, almost all the A8 users invited to watch the game had arrived.
Seeing the darkness on the green, Li Fanyu grinned, "Good guy, there are quite a few here!"
Of course a lot!
The group of monks from the planning department gave three tickets to a car owner. Most of the car owners who came to the scene came with friends or partners with good relationships.
Seeing Li Fanyu coming, the car owners quickly stepped forward to say hello and say hello.
To be honest, there may not be anyone among these people who is worth more than Li Fanyu. But this kind of situation is like this. Everyone's status is similar. Everyone values such an opportunity to expand their contacts and social circles.
The person who provided this occasion was Zhengxin. As the organizer, Li Fanyu was also considered the host of this event, so the courtesy he received was naturally higher.
Li Fanyu is actually a layman to golf.
The reason why I came today, in addition to having fun, is mainly to use myself as a news point to spread the Zhengxin Golf Open even more. Otherwise, they just want to gain a wave of favorability in front of their users.
Then...the tasks assigned to him by the planning department,
Ahem, the group of monks in the planning department asked him to take this rare opportunity to give the Zhengxin users who came to watch the game and the potential users they brought Amway A8!
But when he arrived at the scene, he discovered to his embarrassment that he had absolutely nothing to say about golf given his technical level.
Listening to other people talking about game terms such as "OB", "birdie" and "eagle", I can't get in the conversation at all and can't get into the topic!
Everything must have a reason, and the topic must have an entry point.
You can't let others say "Good shot!" and you come here and say "Oh, the A8 we believe in is also good". That would be a disgrace and embarrassing...
But fortunately, Wang Dazui is relatively good at assessing situations. As a media person, his ability to guide topics is his strength. Seeing that Li Fanyu couldn't get a word in while his eyes were darting around, he spoke. After a few words, the topic during the game was brought to the A8.
Speaking of this, Li Fanyu said without bragging that he could talk for three days and three nights!
So in the face of his own users, Li Fanyu took the A8 from the preparation before the project was established, the troubles after strictly implementing the manufacturing inspection standards, and then during the development process, similar to Cheng Ke's human test in order to test the damping of the key travel. , talked about such interesting or difficult things.
Car owners have heard these things mentioned by shopping guides when they bought cars before.
But from the words of Li Fanyu, the person involved, it makes people feel more sympathetic, and they can better understand the hardships of the research and development process, and the efforts Zhengxin has put in to make breakthroughs and progress.
After hearing this, among the people who have already purchased an A8, they are naturally more satisfied with their current car.
The larger number of people came to watch the game with their friends and have not yet purchased an A8!
So after Li Fanyu launched a wave of emotional moves, this group of people were ready to take action.