Automotive Black Technology Chapter 413: ：Human marketing leads the way

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The amateur group competition is held in the afternoon.

They say they are amateurs, but in fact the group of Zhengxin users who came to compete are pretty good.

During the four-hour game, there were wonderful swings from time to time. Near the end of the game, there was even a miracle shot that made a hole-in-one.

If Li Fanyu hadn't lowered the level of the entire group alone, the gold content of this game could be said to have surpassed the amateur level and reached the semi-professional level.

To be honest, most Zhengxin users who come to participate in the competition come here for entertainment. Therefore, we also give considerable understanding and encouragement to new players like Li Fanyu who cannot make a putt within three meters.

Seeing this guy's poor swing, everyone fully understood what he meant by "risking his life to accompany a gentleman" before the game.

So...even though there was no malice, everyone still stayed away from Li Fanyu when he was playing ball.

Well, this is because he is afraid that he will throw the pole out and hit himself...

However, seeing how he came to participate in the amateur tournament even though his skills were new, everyone couldn't help but have some respect in their hearts despite being amused - this man also worked hard to promote the company.

You must know that in order to promote Zhengxin to the greatest extent nationwide, even amateur matches are broadcast through CTV5.

Watching golf stars play is fun, but there is something about a group of rich people competing that attracts spectators. Therefore, Li Fanyu almost made a fool of himself in front of millions of viewers across the country by not making a hole in five shots within three meters.

This is so embarrassing.

Before Li Fanyu came, he specifically told Mother Li and Father Li that he would be on CTV5’s live broadcast of the event, so that they could watch the TV at home and not miss the wonderful scenes.

After seeing that his son couldn't put the ball into the hole, Dad Li told Ma Li and Uncle Jianguo that he wanted to watch a TV series, so he covered his face and changed the channel...

The most disgusting thing is that on the Pinche.com forum, Li Fanyu was banned from the title of "the most durable golfer". The scene of this guy hitting the golf ball back and forth was also edited and made into a GIF by netizens, with various texts attached to it and circulated as a joke.

But the shivers turned into shivers. Li Fanyu was affectionate with his left hand and playful with his right hand. During the two-day open competition, he relied on his unique so-called "personality charm" to get into a heated relationship with a group of car owners and potential users.

After the game ended and everyone went back to their homes, the sales of A8 ushered in a small climax.

The so-called favor marketing was mastered by the group of monks in the planning department and Li Fanyu.

But this is still a trail.

Because they were on TV, the car owners who returned home were naturally asked by their relatives and friends about their feelings and experiences during the competition. Through word of mouth from car owners, the popularity of Zhengxin and A8 quickly spread and increased a lot in the circle of car owners.

Due to precise positioning, the sales volume of Zhengxin A8 steadily increased during the four golf open matches that lasted for more than a week. In the first three weeks of its launch, the total sales nationwide have reached more than 3,000 units.

For a luxury D-class car with only one model, this sales volume is already quite remarkable. We must know that in this time and space, even when the original Mercedes-Benz L-Class replacement model was launched in China, the national sales in the first month were only 6,000 units.

So Li Fanyu was satisfied with being able to achieve this effect. But after returning to Tiancheng, I saw that JLX, the "king of luxury class sales", was being hyped by online trolls. It had sold nearly 8,000 miles in the first three weeks, and I couldn't help but feel a little regretful.

Hey, we still need to work harder and keep up with Acura through sales volume!

So he once again notified the Zhengxin Marketing Department, Planning Department and Audi Department, asking them to keep a close eye on sales, and strive not to be too far behind the Acura JLX in the first quarter after the A8 was launched, and strive to use the second Catch them in the third quarter!

As a result, Zhengxin people, who received the highest instructions, once again worked harder. On the one hand, they set out to maintain continued exposure for A8, and on the other hand, they strengthened training and support for the sales process, in order to kill JLX and achieve sales overtake in order to be invited. Target.

Acura, who molded himself into a flig and was regarded by Zhengshin as his goal, was about to collapse at this time.

Under Ziah Zhengxin’s continuous, precise and effective marketing methods, JLX’s newly rising sales curve suddenly flattened back. The entire sales trend report is like an abandoned house lying on the ground without doing push-ups. The pitiful sales volume and trend curve, apart from the text and data, the whole article is full of helplessness.

For this reason, Kubota is roaring like thunder.

"Baga! How could this happen! How could this happen! We have invested so much resources in publicity, why can't sales increase? Can any of you tell me what is the reason for this?!"

He slammed the sales statistics report on the table and sprayed it all over the table as he roared.

Faced with his rage, no one in Acura’s operations department dared to speak to him.

After Kubota vented his anger, he also realized that he had lost his temper. But the situation was such that he couldn't help but not be anxious.

I have made a promise to the Japanese headquarters that I will be fully responsible for JLX’s marketing matters. In line with this, I am also willing to take full responsibility. Through such a guarantee, which was similar to an ancient Chinese military order, Tanaka Chiki succeeded in ousting him and became the de facto leader of Acura China.

Now, Acura has launched two rounds of publicity, but faced with such a huge gap between input and output, he really doesn't understand where he went wrong.

The two rounds of publicity were expensive. For the first time, Liu Mou was invited to be the image spokesperson. In addition, the cost of publicity through various online and offline channels has reached 100 million. In this round, Weibo operation accounts were invited to promote the event, and another 100 million was made by sponsoring celebrity reality shows. Looking at the car model marketing cases in the entire Chinese market, no model has greater investment than JLX.

But faced with the current sales volume, Kubota is really helpless.

At least in his own opinion, the company's publicity methods are already in place. As for sales still not being good, we have to look for reasons from other aspects.

Paranoid people are very prone to this kind of thinking - "I have tried my best on this matter, so it is definitely not my fault that I didn't do it well."

Obviously, Kubo is a paranoid man.

Arrogant people can easily have this illusion - "Since I am not wrong, then it must be their fault!"

Obviously, while Kubo is paranoid, he is also a conceited person.

So, when he was sure that there were no problems with his publicity and the market, he turned his attention to sales channels.

"It must be those dealers who are not enterprising! It must be these morons who only have profit in their eyes and are greedy for profits and have not done a good job in promoting promotion!"

Seeing that he was targeting this area, a manager in the audience raised his hand very cautiously, "Director Kubo, our marketing team's 4S stores are all conducting supervision, and their discounts are already quite large. . In some areas, the profit margin has reached ten points during the sales process, which is the biggest discount during the launch stage of new models."

Kubo slapped the table hard, "Baga! What else will they do besides giving discounts? We must do our best to sell, and we must show our selling points and advantages to customers in an all-round way! Yes! I think they are still not working hard enough. Go ahead and give them a notice asking them to complete the tasks of 60 vehicles for Level 1 dealers and 40 vehicles for Level 2 dealers within this quarter. , this quarter’s deposit will not be returned! If you don’t put pressure on these people, they will never work hard.”

The managers present looked at each other. Although they felt inappropriate about this decision, they all chose to protect themselves in the face of the furious Kubota.

What’s interesting is that in each other’s eyes, everyone seemed to see the meaning of “If the sky falls, someone will hold it up, are we afraid of our balls?”