Automotive Black Technology Chapter 414: : We may have chosen fake competitors
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When the dealer cooperation agreement was originally formulated, in order to ensure control over its operations, the dealer had to pay a portion of the fee as a deposit. If there is no breach of contract during the operation, these deposits will be returned in installments on a quarterly basis.
It is said that the original intention of this money is to give the 4S store something to rely on, to maintain its brand image and comply with market disciplines in the operation process. But over time, things changed.
In the end, the money became a bargaining chip - a threat to deduct money if you disobeyed.
Originally, 4S stores everywhere were already dissatisfied with JLX’s poor market performance. As the marketing manager said at the meeting, 4S stores in various places have made great efforts to cooperate with Acura's promotional activities. Under the supervision of the marketing department, they do not dare to increase prices without authorization or engage in any forced sales or other tricks.
The 4S store made various brochures, radio or local TV advertisements, and coordinated various in-store gifts and discounts with great care.
However, sales are still tepid and not satisfactory.
Originally, long-term inventory problems have made 4S stores everywhere dissatisfied with Acura. The last time they forced each sales terminal to stock up on JLX as a gift, each store became even more resentful. So now, after Acura issued sales tasks and informed each store that if they failed to complete the tasks, the security deposit would be deducted, the last straw that broke the camel's back was born.
Brother Long, the owner of the Zhengzhou Acura SSSS store, slammed the phone on the table.
"Draw up! I won't open this store!"
Immediately, he took out his mobile phone and called several Acura dealers with whom he had good relationships.
"Hey! Brother Li, have you received a call from the headquarters?"
"Then what do you think? Yes! I feel the same way. This business can't be done! The sales volume is just sitting there, and they brag to the sky and let us take the blame. I can't be the scapegoat!"
"Okay, that's it, let's go to the headquarters to talk to them! Okay, then let's contact others and try to get all the dealers to go together! Okay, then I'll give it to Xuzhou Make a call."
……
"Hey! Brother Liu, this is Aaron. Did you receive the call from the headquarters?"
"Yes, this is not going to let us **** live. The sales of the model were not good before, and a large number of them were forced to come over. Now it is good, if it cannot be sold, the deposit will be withheld. What the **** is this? What’s the point of that approach?”
"I discussed it with Brother Li from Changzhou. We can't just leave this matter unchecked. You don't know it after so many years. Anyway, I haven't made any money as an agent. So my idea is that we Let’s go to the headquarters and talk to them!”
"Okay, since you agree, then contact the people around you and we will try to find it together. Okay, that's it!"
……
"Hello? Is this the Acura Store in Qide? I'm looking for Mr. Shi."
"Hey! Mr. Shi, I am Aaron from Zhengzhou. Have you received the notification of the JLX sales task assigned by the headquarters?"
"Not yet? I just received a notice here that a task has been set for us. Second-level dealers like us must complete the sales volume of forty units this quarter."
"What if we can't finish it? If we can't finish it, the mortgage for this quarter will not be refunded!"
"Yeah, this is so inhumane!"
"Don't worry, Mr. Shi. This is what I think. Let's go to the headquarters to talk to them. You have seen their behavior over the years. They treat us as their third grandson and work as coolies for them." ! Then we have to talk to the headquarters about this matter!"
"Okay, then it's settled! I'll contact the person first and let you know the specific date."
……
Kubota really can’t believe that these dealers dare to rebel against themselves!
He didn’t know that JLX’s forced sales mission was just an opportunity. Because of this incident, all the conflicts that had been accumulated between Acura and its dealers were triggered.
So when dealers across the country came to the door aggressively and made demands such as Acura bearing inventory, increasing dealer profits, and various manufacturer support, Kubota felt that these people were really asking for help.
In his opinion, these people are making trouble unreasonably.
The original cooperation agency agreement has been signed, and no car manufacturer will change it easily. So Kubota called Acura's legal department.
Facing the dealers, Acura’s legal department’s standing attorneys displayed their consistently high professional standards. After a heart-warming conversation, he revealed the original agency agreement and taught the dealers who came to him what it meant to "act in accordance with the contract."
As a result, the negotiation ended in a breakdown as expected.
On the one hand, they were unwilling to give up, on the other hand, they were determined, and the final situation became a little angry.
After a lot of chatter and excessive emotions, Shuangfa finally tore his face apart.
In the end, the dealers asked the security guards to "invite" them out!
The atmosphere was so tense, which was beyond the expectations of the dealers. In their original idea, they could talk and make trouble, and no matter what happened, they would still be able to give some concessions to Acura, but they didn't expect their attitude to be so tough!
In fact, Acura's toughness is all done through force.
The automobile industry is a large circle, from upstream parts suppliers, to midstream vehicle manufacturers, to downstream sales networks, which are all complementary to each other. No automaker is so good that it doesn't care about the existence of terminal sellers. Even Zhengxin, which started as an online sales platform, will eventually cooperate with Guangqi and go offline.
To be honest, the dealers, the eulogizing executives, are still trembling. But with different stances, Acura was destined not to give in first. Otherwise, once the buttons are opened, you will only face more excessive demands from sellers.
This is a routine.
But unexpectedly, the angry retailers resorted to a more ruthless trick - in order to give Acura some color and to show their determination not to give up until the problem was solved this time, they directly The JLX sales fraud was revealed!
On the second day after the negotiation failed, several automotive media broke the news on the front page;
"Unbelievable! According to insiders, JLX sales are fraudulent! Designed to make false propaganda!"
"The annual sales king of D-segment cars has turned into the king of strong words? The actual national sales volume of JLX since it was rolled out is less than 500?"
"Shocking news: Acura's new generation of luxury models is suspected of false advertising!"
"There is internal strife in the family! The owner of an Acura 4S store in a certain place - Shit's first-day sales volume was three, and they were all sold to us!"
……
Li Fanyu looked at the newspaper in his hand and was overjoyed; "Hang Cao, it turns out that the most awesome car this quarter is owned by Xiaoye!"
A group of senior executives from Zhengxin were also laughing bitterly at the news in newspapers and on mobile phones that Acura's sales were fraudulent; "We may have chosen a fake competitor..."