Automotive Black Technology Chapter 435: : Variation of joint venture model

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As expected of Li Fanyu, Jones finally chose the oldest and most stylish Mercedes-Benz 540K. Mason, the chicken thief, weighed it for a long time and gave a price of eight million dollars.

For this price, Jones accepted it without thinking.

Originally, if this car was auctioned, it might be possible to sell it for more. After all, this Mercedes-Benz 540K is slightly better than the Shelby Torna in every aspect, and everyone present knows this.

But there is another problem here, that is, if you sell it through the auction house, you need to pay a lot of fees and taxes. But now through private transactions, this money has been completely saved.

So this price is not a loss for Li Fanyu.

Old Jones also felt that he had gotten a bargain. It was a relief to be able to buy a collectible of this quality at this price.

So Old Jones, who felt that he owed Li Fan a favor, learned that he was going to organize a car variety show with Stewart, but the venue had not yet been secured. With a wave of his hand, he gave an abandoned warehouse under his name near Colorado Springs to the three of them for use as a venue.

Under the Old Jones Group, warehousing and logistics is its main business, and there are many real estate properties across the country. Many of them were stocked up before when they were cheap, for future renovation.

Americans have less land and more land, not to mention remote places like Colorado. Old Jones has no shortage of such preliminary storage points. It was empty, and it was given to Li Fanyu and three others for free use, which was considered a smooth favor.

At first, Li Fanyu felt a little chilled by using an abandoned warehouse as a program recording location.

But after seeing the pictures of the venue that the old man asked his secretary to send, he didn’t think so at all.

After seeing the photo, Li Fanyu realized that this place called a "warehouse" by the old man was actually an abandoned airport by the US military!

The venue seems to be no bigger than the industrial park in Tiancheng, and what excites Li Fanyu the most is that all four rows of runways at the airport are intact. With a little modification, it will be a perfect test track!

Not only that.

Next to the airport, there are three large warehouses that were originally used to store and repair aircraft. They are perfect for use as scenery sheds.

Not to mention the intact tower on the side of the airport - it is simply a perfect panoramic shooting location.

A major event in the preparation of "Top Gear" was solved invisibly. Li Fanyu was so happy that he directly acted as host and invited Jones to have lunch to express his gratitude.

Old Jones was so excited that he agreed immediately.

After his personal assistant transferred the money to Li Fanyu's account, he asked Mason to fill up the Mercedes-Benz 540K with gasoline, and he couldn't wait to get in the car and set it on fire.

Not to mention, the convertible Mercedes-Benz 540K, which is full of retro lines, and the handsome man Jones with a gray beard complement each other quite well. If Jones had a pocket watch hanging in the outer pocket of his suit, it would be like an old jazz man from the last century.

So the few people slightly allocated their seats and took the 1936 Mercedes-Benz 540K and the 1963 Shelby Torna to a very famous luxury restaurant in the north of Los Angeles.

Needless to say, these two shiny old guys hit the road and immediately became the center of attention.

With Stewart's famous mouth and Clarkson's ability to find opportunities from time to time, the group of people really had a pleasant lunch.

After dinner, we discussed with Uncle Jon and Clarkson about the launch of the program. Li Fanyu separated from the others and returned to the hotel with Mason.

As soon as he entered the hotel room, Mason jumped up excitedly; "Haha! Silly, we just sold two cars, and we already have 13 million US dollars in our account!"

Li Fanyu saw his excited look and nodded with a smile, "Not bad, not bad. This money is quite satisfying."

However, Mason changed his mind, put away his smile, put on a serious face and said: "Yu, do you still remember the plan I told you before?"

"What's the plan?"

"Develop your business in the United States! Now that I have the money for these two cars, I can start the plan of a branch! I have already planned it. Zhengxin is a Chinese enterprise. If it is a multinational branch, Investing in the United States will definitely cause some unnecessary troubles in the review process and operating process, so it is better to set the nature of the company as an offshore company, which will be much easier and make it easier to start business. ”

Li Fanyu naturally had no objection to this suggestion, "I listen to you. But Mason, you must be aware of the current sales situation of Zhengxin's models in the United States. Now I rely on CPM's sales network to sell cars, established What exactly do you plan to do after this branch? I’m a little confused about this.”

"Hey, it turns out that even a magical person like you has troubles! Yu, you have to know that your current cooperation model with CPM is the same as that of a convenience store. To put it bluntly, compare CPM to a As for convenience stores, to them and to the US market, you are just a supplier that holds a small stake in the convenience store.

People’s main understanding of Zhengxin Automobile is still under the shadow of CPM Group. If you want to truly enter the US market, you must have a fulcrum. Use this fulcrum to continuously carry out brand marketing for Zhengxin and make strategic layout in the US market. Only in this way can American consumers recognize Zhengxin instead of just knowing that your Zhengxin car is a Chinese brand represented by CPM Group. I say this, can you understand? ”

His metaphor was quite vivid. After Li Fanyu turned his head a little, he understood and grasped the key points of the matter very thoroughly.

"Mason, I understand what you are saying. But as you said, after establishing a branch, how should we carry out brand marketing and layout? Do you have any specific ideas on these two points?"

"BINGO! I was about to talk about these two things. You see, the Zhengxin cars currently sold by CPM are still sold through the import of complete vehicles. Even if they use the above relationship, they will be subject to approval and the like The procedures are simplified, which avoids the troubles that many foreign car brands encounter when entering the U.S. market. However, the tax part is not worth a penny, so the problem of excessive costs still exists.

The strategic layout I am talking about is to use capital operations to acquire or invest in automobile manufacturers in the United States and manufacture Zhengxin Automobile in the United States to significantly reduce costs and selling prices! When we went to Detroit together last year, I think you also saw that due to the economic crisis, the entire American automobile manufacturing industry is sluggish. We can get production lines and production sites for not much money.

Yu, I can guarantee you that the money used to purchase these will not be more than the tariffs you need to pay in two years! And with these, righteous faith has a foundation in the United States. Taking a step back, we can reduce costs and increase profits. In the future, we will directly produce models for the American market based entirely on American consumption habits! ”

After hearing what he said, Li Fanyu's eyes lit up and his mind became clear.

Isn’t this model a variant of the joint venture model of foreign car companies in China?

Because of Sting!