Automotive Black Technology Chapter 437: ：Don’t bully a poor young man
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"This is the layout. The marketing of the brand will be much simpler. In fact, my friend, you have already started to do it! The idea of hosting a car variety show is really great. I didn't expect this. , haha."
Mason looked at Li Fanyu, whose eyes flashed, and continued.
Looking at the flattering look on Mason’s face, Li Fan was full of hope; hey, kid, you are quite smart!
The reason why Jon Szeto and Clarkson were brought together to make "TopGEAR" was actually out of love for the previous show Space Squadron.
After that, I saw a way to make money.
Then again, it is exactly like what Mason said, in order to add a halo to the righteous faith.
As a car manufacturer, preparing a car show will definitely have an absolutely positive effect on the spread of the brand. If this program is managed well and gets high attention in a wide area, the benefits will be even greater. Without anything else, when the audience of the program reaches a certain level, being the first sponsor of the opening and closing credits all year round is already an excellent way to spread the brand.
If Clarkson can rely on the halo of the employer to brag about his own models on the show, ahem... that would be even better.
See, it’s like killing three birds with one stone!
Li Fanyu laughed, "Of course, but Mason, what did you think before about how Zhengxin should shape its image in the United States?"
Actually, Li Fanyu is quite good at marketing.
In this time and space, because the development history of automobiles has been disrupted, with the disappearance of many classic brands and classic models, many successful marketing cases also do not exist.
Without relying on black technology, just relying on these memories, Li Fanyu can become a car marketing master.
But after spending this period of time with Mason, Li Fanyu felt that underneath his wretched and bohemian appearance, he was definitely a very thoughtful person on the inside.
He is not a conceited person, as the ancients said; he has a deep understanding of the good way of advising and listening to elegant words.
From the inception of Zhengxin to its current development, there are indeed many and important things that Li Fanyu has done. But Zhengxin can develop rapidly because it can distribute power to the people below, such as An Ning, such as Wang Meimei, such as Pan Qiang, such as Huang Qi, and so on. It is precisely through the collective efforts of these people that Zhengxin can continue to move forward and develop higher with absolutely strong vitality.
When the company has developed to a certain height, Li Fanyu no longer needs to intervene too much except for the core parts. Listening to, adopting, and neutralizing the opinions of his subordinates is his most important job at the moment.
So Li Fanyu felt that Mason had the potential to become a right-hand man, so he asked no more questions.
Faced with his inquiry, Mason spread his hands, "As people receive information through more and more channels, a single form of advertising can no longer play a very good role. This is due to the rapid development of the Internet. You should have a better understanding of China than I do. Therefore, if you want to establish a brand image in the hearts of consumers or in the minds of the American people, you must grasp a certain angle and continuously enhance people's trust in the truth.
For this reason, I say the idea of a car variety show is a great one. In fact, my original idea was similar to yours, but I didn't find such a different approach. I plan to do something on American TV series..."
Li Fanyu clapped his hands, this is possible!
“You see, the production standards of American dramas are getting higher and higher, and the number is also increasing. For cost and return on investment considerations, film and television producers are extremely welcome to capital sponsorship. In view of this In this case, we don’t even need to sponsor a certain TV series. We just need to find a film and television production company with a certain scale and influence, reach a cooperation or sponsorship relationship with them, and implement content implantation. You know, the audience of American TV series is now. Definitely not small.
As far as I know, there are many people in China who also like American TV series. This group should not be underestimated. Think about it, stupid. For example, we can reach a cooperative sponsorship relationship with HBO. In their TV series such as "Prison", "Sex and the City", "Silicon Valley" and "The Social Network", our cars often appear in inadvertent but appropriate scenes. What effect would that have? Over time, the brand will naturally become familiar to people. You know, a wide range of people have a certain understanding of us, which plays a huge role in our product sales and brand communication! ”
Li Fanyu is really looking at Mason more and more now, "Very well Mason, since you have a comprehensive plan, then go ahead and do it, I will do my best to support you."
"Hey... Yu, this is your company, of course you have to support me! So look, when is the best time for me to start?"
Li Fanyu rolled his eyes.
Do you even need to ask?
Making money is not about treating guests to dinner. Of course, the sooner the better without further delay!
"If you are ready, you can start tomorrow!" Li Fanyu stood up and walked around the room twice, "By the way, Mason, the framework of your idea is not small. Do you need me to deploy some manpower from China?" Come here?"
"Ha, no need at all! Yu, since you want to develop in the United States, you need to adapt to the methods here. Although one of my previous businesses failed, I am an expert in creating this!"
At this time, Mason's face was filled with confidence, and he looked a little more handsome.
It's just that... he was handsome for only three seconds before his expression froze... he rubbed his brows together and made an embarrassed face and said: "I can completely handle the understanding and execution of the plan, but I can't handle the accounting part. You send someone to take charge... Look at what happened to me before..."
Li Fanyu knew what this guy was thinking.
It is said that once bitten by a snake, he will be afraid of ropes for ten years. This guy may have been bitten too hard by a snake and was afraid that he would turn into a snake... That's why he said this...
That's true, as the old saying goes; brothers settle accounts.
A clear account and transparent company operating status are absolutely beneficial to long-term happy cooperation with senior managers like Mason.
Managing a business is actually managing people's hearts.
The enterprise has a good environment, complete systems and systems, and strict control on key points are necessary conditions for people to work together.
Taking Mason’s previous experience as an example, he just put the core things too far. In fact, the partner and his ex-girlfriend may not necessarily have two different intentions, but human nature has a greedy side. In the environment of "If you are not greedy, you will not be greedy, and he will not know if I am greedy." Few people will insist on following the same rules. And ultimate integrity and duty.
This is what the so-called "broken windows theory" is about.
Li Fanyu nodded, and at the same time comforted Mason with a few words.
Mason now feels confident and no longer needs comfort. Now, this guy is trying hard to seize the opportunity he got from Li Fanyu and make a counterattack in his life.
"Yu, I'm fine. I will definitely prove myself and show that **** and scum what kind of person they have betrayed!"
Looking at the perseverance on this guy's face, Li Fanyu patted him on the shoulder, "Ahem, Mason. There is a sentence in a Chinese fantasy novel that may be very suitable for your current mood. I will give it to you. ”
"Aha? What's that?"
Li Fanyu cleared his throat, "Ahem! It's better to bully a white-headed man than a poor young man!"