Automotive Black Technology Chapter 450: : Whimsical acquisition intention
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Zhengxin’s R&D team was ready to work as early as in China.
So on the second day after arriving in the United States, we entered into intense research and development work together with the OEM engineers who were still hungover.
The location where the OEM company is located is actually a bit similar to the industrial park in Tiancheng. The area where the company is located is surrounded by several automobile industry clusters including vehicle manufacturing and parts manufacturing.
Detroit is, to put it bluntly, a huge industrial city.
So even in a completely new environment, Zhengxin’s R&D team didn’t find anything uncomfortable. And because of the completeness of various upstream and downstream supporting enterprises, it is even relatively easier than domestically.
Zhengxin is very concerned about domestic research and development. After the design is completed, it has to communicate with the supporting factories in the industrial park and supervise their parts manufacturing. For example, automobile driving computer systems and individual safety accessories are still under the monopoly of foreign companies. Therefore, in the middle and later stages of R&D, Zhengxin’s purchasing department still needs to communicate and negotiate prices.
This situation is actually caused by the flaws of the industrial system.
The automobile industry is very dependent on the industrial system, which is why Li Fanyu tried his best to cooperate with Cheng Gang to build an industrial park.
But now in the United States, the situation is much better.
As long as the R&D team integrates the design, creates a spare parts bidding manual, and publishes it through the OEM on the bidding website of the industry association, there will naturally be a large number of companies rushing to discuss it. After the bidding is completed, these accessory manufacturers will send their own product engineers to participate in the research and development process, starting from the middle of the research and development process.
This kind of smoothness is not available in China.
However, everyone in the R&D team felt heavy in their hearts.
This smoothness in the research and development process reflects from the side that there is still a big gap between the level of the domestic automobile industry and the United States.
So after work, everyone secretly made up their minds, and what Li Fanyu said came to mind again.
In the next few days, Li Fanyu saw a group of teenagers who were more desperate than when they were back home. Li Fanyu specially called Wang Yu to his office.
When he learned that everyone was stimulated, he couldn't help but feel a little touched.
He didn’t expect that coming out this time would have such an effect.
I wanted to offer some words of comfort, but then I thought about it, it would be nice if everyone saw this. In this year of development of Zhengxin, we have achieved a leap from nothing to something, from something to something good. These senior brothers and sisters of mine are not too old, and they are inevitably a little proud under such smooth sailing.
Through this experience in the United States, it is not a bad thing for them to understand the current situation of the domestic industry and to believe in the postgraduate entrance examinations and challenges they will face in the future.
It is said that one is born in sorrow and dies in happiness. Only when you truly understand that your shortcomings are not deficiencies can you change them step by step.
Now it seems that the future of China Automobile depends on Zhengxin to take the lead. And these young men, in a sense, represent righteous faith.
Seeing that the research and development progress was progressing smoothly, Li Fanyu finally put his mind at ease and prepared to leave for Los Angeles to check out the status of "Top Gear".
While in China a few days ago, Stewart called him several times. But because he was busy, Li Fanyu didn't have much communication with him.
It is said that the preparations for the show are currently going smoothly, and the approval process has reached the final stage. The venue is about to be renovated, and the custom-made shooting and editing equipment in Hollywood is also in place.
Thinking that it was time to start producing content at this time, Li Fanyu, who had a special purpose for this program, couldn't help but feel a little worried.
But he had just booked a flight here and was about to leave after saying hello to Mason, the three top students and others. An American automobile company named Kaman came to visit. After Mason received these people, he got a request from the owner of Li Fanyu, the company they wanted to meet.
Company reception room.
Li Fanyu looked at the letter of intent in his hand and felt it was simply funny.
Displayed in front of him was a letter of intent to acquire. It actually said whimsically that the OEM that had just been added to Li Fanyu's name would be acquired through stock exchange with a market value of US$300 million!
If it weren't for the fact that he had to catch a flight at night and cause trouble for himself, Li Fanyu really wanted to slap this letter of intent in the face of the person coming across from him.
There were three people who came to visit, and the leader was named Phillips. According to the business card he handed over, he was an executive director of Kaman Automobile Company.
Seeing Li Fanyu put the letter of intent on the table, smacking his lips and saying nothing, he knocked on the table and asked: "How about Mr. Li? Are you interested in this intention?"
The corner of Li Fanyu's mouth twitched and he said haha, "I'm interested, why aren't you interested?"
"Smart move, friends. We..."
Before he could finish speaking, Li Fanyu raised his hand and made a stop gesture, "What I'm interested in is who gives you such confidence. You want to pay a price lower than a quarter of my purchase price. , to acquire the company I just bought. Forgive me, the person who came up with this idea has an ulcer in his head."
Phelps does not have ulcers on his brain. Not only does he not have ulcers, he is also very smart.
Kaman Company is a well-known vehicle manufacturing company in the United States. Most of their products are hard-core vehicles such as off-road vehicles, SUVs, and pickup trucks. Although the business scope is relatively narrow, with years of operation and development, it is also a powerful player in the market.
After the economic crisis, relying on the practical and cheap advantages of its products, Kaman's business has increased instead of shrinking despite the collective recession of the U.S. auto industry.
In the four years from 2012 to 2016, the company’s profits increased by more than 15% every year.
It was under such a good development momentum that the company began to expand aggressively and continuously strengthen its product line.
As for OEM companies, they have actually been thinking about it for some time.
This condition of US$300 million in shares was actually received by Little Culbo before. But just like he rejected Li Fanyu before, he flatly rejected it.
Not only Koulbo, but also some shareholders of the OEM company cannot accept this condition. Without him - the loss is too much!
Kaman’s original plan was to offer a low price first and then survive the OEM, which was already on the verge of bankruptcy. Unexpectedly, at this juncture, Li Fanyu directly and wholly acquired the OEM.
Originally, the target was acquired, and this matter ended there. Although he coveted the OEM's production line, Kaman had already planned to give up because the famous brand already had an owner.
However, after learning that Zhengxin will acquire the OEM, it will launch models for the pickup truck market. Moreover, the preliminary research and development had been completed in China and when it was about to be tested and put into production in the United States, Kaman's senior executives started to think about it.
Why are you so concerned?
Because in the American pickup truck market, Kaman is the undisputed leader!
In their view, 40% of the pickup market share is held by the company. After Zhengxin acquires the OEM, it will make a pickup truck model. Sooner or later, it will be a rush.
So, there is this letter of intent for acquisition that Li Fanyu now has in his hands.
The subtext of this letter of intent is; you will know how to lead a dog sooner or later anyway, why not take refuge under my trousers now. Take the shares with a market value of 300 million, and you will be my little brother from now on.