Automotive Black Technology Chapter 456: : Rare things to live in (please subscribe!)

www.lnmao.org, the fastest update to the latest chapter of automotive black technology!

"This is the craziest and coolest car variety show I have ever seen!"

"Oh my god, after watching this video, I suspect this is not a variety show, but a Hollywood road movie!"

“I have been watching videos on Youtube for several years, and I have never seen such a high-definition online program. The photographers and directors of the program are both good, and they used high-speed photography and did not hesitate to use a lot of aerial photography. Showing speed and scenery, the clarity of the entire program is comparable to that of a documentary, and the visual effects are on par with Hollywood blockbusters! ”

"I would like to ask, how can I get the qualifications to be a live guest on this show? I want to see it live!"

"I really want to know how the part across North America was filmed? The long shot of the car chasing the thief in the video is simply a model of a movie chase scene!"

"Oh friends, you are all attracted by the ultra-clear visuals of the show, but I care more about the humorous and to-the-point comments of the three hosts about cars. In addition, thank God for allowing me to watch the show in my lifetime. Among them are some antique-level classic cars! ”

"These three British people are indeed very interesting; their comments on cars are very pertinent, they can praise the advantages and criticize the shortcomings without mercy. I have never seen such objective and impartial hosts and car columns. Yes. Don’t they want to make money from advertising and sponsorship fees?”

"NONONO, you have only seen the surface. In my opinion, the track test at the end of the show is the essence! I especially want to know who the test driver wearing the helmet is! Can he drive a grocery cart? Driving at such a speed must be a driver of extremely high standards. In my opinion, it must be a Grand Prix champion driver who was pulled over by the program crew!"

"Haha! I am also very interested in that Stig. Did you notice that he drove the VDA compact car at a speed of 220 yards, which is higher than the VDA's limit speed! I am very I wonder how he did it!"

……

In a short period of time, "Topgear" received nearly 50,000 comments. With its extremely high popularity among car fans, it almost killed two car programs "CARLIFE" and "MYRACING" in an instant, and climbed to the top spot in the "Vehicles" section.

The audience was even more excited when they learned that this program would be broadcast weekly for ten episodes. Many left messages in the comment section of the video, expressing their love for the show and looking forward to the second episode.

After this, the editor-in-chief who was previously responsible for signing the contract cried. He had agreed to sign a share-sharing agreement with Stewart before, but now it seems that this was an extremely stupid decision.

Only less than two days after the first episode was aired, according to the current popularity, the traffic share of a single episode of "Topgear" has exceeded one million US dollars.

Given the current popularity, he can no longer estimate how much traffic it will bring if the first season of the entire show is aired, and how much share it will give to Stewart. If we calculate based on the 20% increase in traffic per episode, excluding the fee for the first broadcast rights, Youtube will pay nearly 20 million US dollars in share after one season!

And to be fair, a 20% traffic increase is really too conservative an estimate.

Although the website has made profits since the show became popular, due to its initial underestimation of the show, the website gave up US$15 million in profits. Of course, this is still based on the current popularity. You must know that generally speaking, the popularity of a program increases with the number of episodes.

Actually, this is nothing. Fifteen million US dollars is not a big expense for Youtube. Besides, the more popular the show is, the more advertising fees they earn.

But what worries them is that the website currently does not have a copyright buyout. If the first season becomes a hit... the premiere rights for the second season will definitely increase. At that time, if Stewart is not stupid, it is likely that he will Relying on the popularity of the program, the copyright price is proposed again.

At that time, if the website does not spend money to acquire the copyright of the program, they are likely to take the popularity and switch users to other websites or TV stations. And if you want to keep this program on the website, you have to be prepared for a lot of bleeding...

At that time, it may not be an exaggeration to describe this program as a rare commodity. .

It can be said that if the current growth trend of attention can be maintained. The second season of "Topgear" may have a certain possibility to become the largest online program IP in recent years besides "American Reality Show"!

Some are happy and some are sad.

After learning about the popularity of the show, Stewart specially held a small celebration banquet in Splice and called Li Fanyu to invite him to attend. But because Li Fanyu was busy with F150 project finishing, debugging production, promotion and operation and many other things. Really unable to leave, I congratulated the program team via video.

He has been extremely busy these past two days; the branch has just been established, although the business is progressing well under Mason's leadership. However, due to the small manpower, there are still some problems in the connection between the operation and the R&D team, so he often needs to coordinate in person.

Trial production is now in progress. The R&D team, which was instructed by Li Fanyu before coming to the United States, and the technical engineers of the power company only left a small number of people to complete the project, and then plunged into the production workshop. .

After maintaining friendship intentionally or unintentionally during this period, the engineers and workers in the OEM department have already regarded these products as their own.

So relying on this relationship, a group of Zhengxin engineers crazily absorbed the OEM's production technology and institutional system.

Seeing that the plan to steal the company was successfully implemented, Li Fanyu focused his energy on the F150's publicity preparations.

It can be said that the timing of the completion of the development of the F150 is very good, just in time for the first episode of "Topgear" to be broadcast and become a hit. I believe that in another week, after the second episode is aired, all the approval work will be completed and it will be officially launched into the market.

In order to enhance the brand influence and drive the sales of its models, Li Fanyu included the F150 into the Audi brand, so it still uses the PCM sales channel.

PCM will be responsible for basic advertising delivery.

But after the previous indifference of several Audi models, Li Fanyu no longer had much hope for them.

Li Fanyu has seen PCM’s previous promotion cases for several models of Zhengxin, which is not to say that they are unprofessional. But he always felt that PCM's promotion work for Audi was a little careless, as if "this child is being raised by our family."

As the saying goes, success depends on everyone running.

This time around, Li Fanyu felt that the F150, which he had put a lot of effort into, was most reliable only by himself.

So after studying with a group of middle and senior management from the branch, he decided to send people to CPM to supervise and assist in promotion. On the other hand, it plans to take advantage of the current popularity of "Topgear" to carry out product placement of F150.

For this reason, he thought hard all day before he found an idea that not only echoed the content style of the "Topgear" program, but also could well promote the performance and selling points of the F150.

After thinking about it several times in my mind, I felt that there was no problem. He ordered an F150 V8 version directly from the production line, then hired a shipping company to mail him and the car to Colorado Springs.

There, he will use "Topgear" to give the F150 a visually impactful test.