Automotive Black Technology Chapter 462: ：Give competitors a touch of sadness
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The American automobile production method is actually more inclined to industrial cooperation.
Take the current situation of Zhengxin as an example;
Zhengshin came up with its own design and invited bids for the manufacturing of each body assembly.
The companies that won the tender completed the manufacturing of the assemblies they were responsible for according to the quantity required by Zhengxin, and then sent them to the Zhengxin factory. After factory acceptance, these assemblies are sent to the assembly workshop for assembly, testing, and then off-line.
So, with the improvement of the supply chain and parts manufacturing industry, Zhengxin only needs to add assembly lines if it wants to expand production capacity.
Normally speaking, the production line currently needed by Zhengxin only needs to be able to pass the assembly process accuracy.
But Li Fanyu obviously has a greater pursuit.
He actually intends to build a new assembly plant in Kansas; as a less developed area in the United States, the conditions there are more favorable than in Detroit, and the main assembly plants of Japanese car companies are currently located there.
But the current situation is that the branch and OEM production lines are in Detroit, and the sales of the F150 are so good that there is an urgent need for an assembly production line that can be put into use immediately. So after some picking and choosing, he selected two assembly plants;
One is a company called Reputation Machinery not far from the OEM. It covers an area of about 2,000 acres and has a complete set of engine and vehicle assembly production lines. This company had a self-operated off-road vehicle brand before, but it failed to withstand the economic recession and has been suspended.
There is also a company located in an industrial park in Detroit; this company's assembly line was purchased in 2007 and its production capacity is average. But I haven't used it much, and the production line is in good condition. What made Li Fanyu interested in this company was that this automobile manufacturing company named Nat was not far from the headquarters of Kaman Company.
In fact, this company had planned to cooperate with Kaman and sell itself. But the company's production capacity was small, and Kaman didn't like it. After understanding this situation, Li Fanyu made a decision directly after understanding the situation of the production line.
After the production line was settled, the only problem left in front of Li Fanyu was the labor problem.
Currently, Detroit's manufacturing industry is still in a state of limbo, with a large number of skilled workers unemployed. As soon as the news of Zhengxin's expansion of production capacity spread, workers' unions came to ask for jobs.
With the labor problem solved at a relatively low price, Zhengxin’s path to hegemony has been smooth,
After upgrading OME's existing management personnel and filling them in two other factories, the production tasks of the three F150 models were divided into three.
The OEM headquarters is responsible for the final assembly of the V8 version, which is currently the largest sales volume. Reputation Machinery is responsible for the final assembly of the V10 version and the manufacturing of three models of engines. The production task of the V6 version is delivered to the Nat factory.
In a short period of time, the factory integration was completed, and large-scale manufacturing of the F150 officially began.
At this time, whether it is Mason and Little Culbot, or the PCM Group. Only then did I truly realize the power of righteous faith. This magical enterprise is like a chariot driven by Li Fanyu. Once it starts moving, it will destroy everything in front of it.
Fortunately for Mason, whom Li Fanyu respected a lot, he already knew Zhengxin's deeds through his past understanding. On the other hand, after witnessing such battles, Xiao Kuerbo and PCM became more respectful in their interactions with Li Fanyu.
Amidst the chaos of price cuts in the market, the full supply of the basic version of F150V6 immediately settled the chaos.
The hot sales of the V8V10 version have allowed consumers in the North American market to accept and recognize this awesome pickup truck model. But this type of consumers are generally urban people who come here for performance.
The V6 version's excellent performance and price of US$26,000 are undoubtedly more eye-catching than the Kaman A-series pickup truck, which is currently the most cost-effective on the market. With the price remaining the same, the V6 version of the F150 almost beats the Kaman A in terms of power performance, towing power and towing capacity.
Thanks to the above reasons, customers in cities and towns or farms and ranches have started to use it.
Unlike urban consumer groups, this type of consumers pay more attention to the working ability of pickup trucks;
In the United States, the workload on a farm is very large. It ranges from transporting forage to selling livestock. Everyone needs a pickup truck that is cheap enough, strong and powerful. Even on some ranches, ranchers use pickup trucks to bring farm machinery to do farm work. For things like towing agricultural equipment or even towing pesticide airplanes, the relatively cheap and powerful F150V6 version is perfect.
After Zhengxin and PCM advertised "Full line supply of F150V6 basic version". In just three days, the sales volume of the V6 version has surpassed that of the V8 version. It has become the best-selling among the three versions.
Although from this version itself, the profit of bringing a righteous letter is not as much as the other two versions. However, please note that due to Li Fanyu's intention, the comfort configuration and performance configuration of the V6 base version are very limited.
So generally customers who choose the basic version will have more or less options.
For example, zoned air conditioning, door pedals, differential locks and variable transmission ratio rear axles...
The profits from these things are relatively large.
And the popularity of a car is not limited to sales profits. More lies in the future maintenance and repair parts of this car, which is the biggest profit point for car manufacturers.
Furthermore, the hot sales of the V6 version mean more to the F150 that it has captured market share. This further creates room for development in the future of the model.
With the three factories at full capacity and PCM Group’s terminal sales channels taking various sales measures to cooperate, the average daily sales of F150 increased rapidly.
1,600 vehicles...
1,700 vehicles...
1800 vehicles...
Soon, the daily sales exceeded 2,000 units and headed straight for 2,500 units. If this momentum continues, it is a certainty that the F150 will win the pickup truck sales championship in the North American market that month.
Under this combination of punches, the pickup truck market fell silent.
After careful analysis and comparison, some car companies have desperately discovered that if their models cannot surpass the F150 in performance, they will have no advantage based solely on price. The actual situation is that they also have no advantage in terms of price - the basic version of the F150 is already priced low enough.
However, when it comes to which car company the F150 has had the greatest impact on, it is none other than Kaman.
Li Fanyu was full of bad ideas. In fact, he was the one who had a bad taste for the Nat Factory and was specifically responsible for disgusting the Kaman Company.
V6’s daily shipments are now extremely large. Of the more than 2,000 F150s sold every day, nearly half are V6 versions.
In front of Zhengxin Nut Factory, every day before dawn, there is a convoy of transport vehicles waiting to pick up goods. When the employees of Kaman Company go to work at around nine o'clock, they can see nearly a hundred large trucks fully loaded. The scene of driving the F150 to various parts of the country.
Every time they see this scene, the senior executives of Kaman Company feel sour and happy...
Forget it!