Automotive Black Technology Chapter 462: : Who is messing with me? Who am I messing with?

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Although the original pickup truck market was led by Kaman. But don't forget that there is the second-ranked Chevrolet Colorado, and there are three models from the top three Japanese brands in the middle and lower reaches. r

Although it cannot surpass the Kaman A series in sales, these models also share an equal share of sales of nearly 100,000 units per month. r

This kind of scene is like the Three Kingdoms standing in power. Although their respective territories are large and small, they are in a relatively stable market situation after years of competition. r

This feels like the top three German BBA teams in the time and space before Li Fanyu; even though they didn’t like each other and repeatedly tried to harden each other, they actually knew it well. You are the boss, he is the second child, and I am the third child. Although everyone says that he is the most awesome on the surface, he has a sense of control in his heart. r

When it comes to business operations, there is also a set of established strategies. r

To sum it up in one sentence: after years of hard work, each car company has accepted or is satisfied with its market share. r

But now the emergence of F150 has broken this balance. r

The first one to bear the brunt is Kaman. As the leader in the industry, the market performance of F150 is really a threat to them;r

Sales volume was 10,500 units in the first week of launch. What is the concept? r

The average daily sales volume is 1,500 units. If future increases are not included, the monthly sales volume is 45,000 units. r

Forty-five thousand... You know, the V6 basic version of the F150 is currently out of stock. If supply is really to be opened up, the basic version will definitely be available! Monthly sales exceeding 50,000 should not be a problem. r

Fifty thousand is a very sensitive number. r

Why? r

The average monthly sales volume of the Kaman A series in the first half of the year was this number. r

If the F150 is really allowed to develop, it is foreseeable that the number one pick-up truck will not be named,r

So Kaman is facing a formidable enemy; even the company's celebration party to celebrate being the top pick-up truck sales leader for five consecutive years has been cancelled. The operations department was urgently convened and a series of promotional measures were formulated in an attempt to nip the F150 in the bud. r

As a result, Kaman's retail stores offered gifts, car purchase credits, and various discounts for free. r

Kaman has never made a profit transfer of this intensity before, this is too powerful. r

But...r

The Zhengxin F150 is a model that has just been launched. Through the comparison of tow planes on the "TG" program and the exaggeration of previous prosecutions, in the minds of consumers, the F150 is greater than or equal to the Kaman A. r

To say that the F150 has any shortcomings, the only disadvantage may be that it has not been tested by events and cannot compete with the Kaman in terms of durability. r

But now, Kaman directly gives away profits, which undoubtedly gives consumers the illusion that "Kaman feels inferior to F150". Therefore, it is impossible to try to block the development space of F150 by cutting prices and offering profits. r

I have to say that Kaman may have never met a decent opponent like Phelps said. r

In the face of crisis, they actually avoided all the right measures so perfectly...r

Under Kaman's profit-for-profit promotion strategy, the ones that really can't stand it are the models that compete with Kaman all year round. ,r

For example, Chevrolet's Colorado, Toyota's Tacoma, Nissan's Titan, and Ricoh's EXT...r

After several generations of these cars, they have been competing with the Caman A series all year round, and they have already left the impression in the minds of consumers - "It is not as good as the Caman A, but for one reason or another, I may Will choose." r

After Kaman’s series of actions, these models will suffer. Under huge sales pressure, the sales of pickup trucks under these brands have plummeted. Take the Chevrolet Colorado, for example. The original average daily sales volume was around 1,100 units. But with Kaman's series of actions, sales quickly dropped to more than 700 vehicles. r

So the helpless Chevrolet also launched a profit-sharing campaign against Kaman Company. r

It was such a helpless move that pushed the tarot card array that the entire market had struggled to maintain for several years to...r

The balance is broken. r

As soon as the price of the second-best-selling model was reduced, the Toyota Tacoma and Nissan Titan, which had maintained sales in third and fifth place all year round, also suffered... r

The entire pickup truck market is cutting prices, going on and on... In the end, even these pickup truck brands or departments themselves are confused; why should we lower prices? Who is targeting me? Who am I targeting?r

Amidst the frenzy of shrinking profits, Zhengshin, the only pickup truck manufacturing company on the market that has not yet cut prices, is living an extremely prosperous life. r

After two weeks, the company recovered nearly $100 million in net profits. As the sales of the F150 became more and more popular, and as the market became more and more popular, Li Fanyu felt that it was time to close the door and release the V6. r

Although there is no downward trend in the sales of the two versions of F150 V8 and V10, facing the trend of price cuts in the entire market, Li Fanyu feels that it is necessary to expand market share to increase the influence and customer stickiness of F150 . r

So on his side, he was looking for a production line in Detroit that could be put into production immediately. r

But now everyone in the industry knows about Zhengxin’s situation, and everyone knows that Zhengxin’s current production capacity will not be able to support demand soon. Therefore, even if there is a production line in relatively good condition, the price is still high, and a high price is attached that Li Fanyu cannot accept. r

No way, there can't be a buyer's market for high-end things like production lines. r

Li Fanyu, who was desperate, stopped playing with them; this guy has no shortage of money now, and land in the United States is also very cheap now. r

According to his idea, he came to the United States. In order to facilitate cooperation or other business transactions, the nature of the company was also designated as an offshore company. Nowadays, the price of second-hand production lines cannot be taken advantage of, so your sister still buys second-hand production lines? r

Add money directly to get new ones! r

Ma Dan, from China to the United States. Zhengxin's production line is all about picking up other people's leftovers. This time it has taken root in the United States, so you have to experience the rush of using new products! r

Immediately, Zhengshin solicited bids through the Detroit Automobile Association. r

This move can directly suppress Detroit's automobile manufacturing industry; a new automated automobile assembly line is being built by only a few manufacturers in the United States. Which one can meet the current production capacity of Zhengxin but does not cost US$78 billion? r

This guy...at first glance, he is really a rich man. r

These factory owners in Detroit actually just want to raise prices on the ground. The automobile industry is really in slump amid the economic contraction. Detroit, the car city, is now about to become a dead city. There are really not many companies that are in a similar situation to the previous OEM situation. r

As a result... Seeing that Zhengxin really didn't give up on himself, he was ready to bid for a new production line. Those who resisted the price could no longer stand it, and one after another went to Li Fanyu's door to discuss the purchase price.