Automotive Black Technology Chapter 495: : Build word-of-mouth (please subscribe!)
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Three thousand seven hundred units!
This is the sales volume of Hongguang in one day after its launch!
At around nine o'clock in the evening, after the public department calculated this number, the company was full of joy.
To be honest, if many dealers were not too conservative when distributing the first batch of goods, resulting in an insufficient number of actual cars in the store, which affected some transactions, this number would probably have increased by 20%!
But to achieve the current results is enough to make the newly established Zhengxin Volkswagen branch happy.
Zhang Yao, general manager of the Volkswagen branch, immediately sent the sales report to the group.
At the headquarters of Zhengxin Group, all the supervisors are still waiting for the market performance of Zhengxin’s first low-end model.
After seeing this number, everyone was finally relieved - now it seems that this step is to kick out.
"Do a good job following up on the market!"
"Notify the two existing production plants to fully activate the production lines and increase production!"
"Notify the expert team to step up the production capacity transformation of Qiyu Expert to meet the next sales peak!"
"Tell the public relations department and Volkswagen to release this sales volume to the media in the form of news, and take advantage of this opportunity to conduct another wave of promotion to recruit dealers!"
……
A series of orders were quickly conveyed from here, and the entire group and the Volkswagen branch quickly made arrangements for what needed to be done next.
With a clear division of labor and fast and efficient collaboration, the entire group is like a precise and powerful engine.
An engine that can drive market sales!
……
With the cooperation of the Volkswagen branch and the group, the entire market support work is progressing smoothly. The two factories that can produce now are operating at full capacity, working in three shifts around the clock to supply the huge market demand. After witnessing the booming sales of Hongguang on the first day of its launch, the investment department of the Volkswagen branch received calls from all over the country in a short period of time, requesting reservations or dealers!
On the first day of listing, 3,700 units were sold!
The next day, 5,500 units!
On the third day, six thousand nine hundred units!
Hongguang's sales have almost grown by leaps and bounds.
……
A large part of the first batch of customers were actually users of Pinche.com forum.
After getting the actual car, these keyboard warriors who usually can only brag online finally have a chance to show off. As a result, various posts about "Volkswagen Hongguang car pickup work" continued to appear on the forum. For a time, the forum was filled with all kinds of car show posts, almost killing the forum!
“Living up to everyone’s expectations, I finally successfully picked up my car at Antong today! The scene at the Holding Grass scene was so hot that I almost squeezed my brother to death... After an afternoon of test driving, I would like to say that Hongguang is absolutely worth it. ! On the way back from picking up the car, my brother tried to do a high-speed run-in according to the advice of experienced drivers on the forum. Guess how high I got? Dare to press the accelerator again! It feels like the power is just running out at 185KM/h, which is really amazing for a microcar! ”
“In actual testing, it’s elegant! But it can’t burn tires. What I actually want to say is that the control is so **** comfortable! In the past, I used to build various micro-surfaces at the construction site, such as Hafei, Daewoo, and even a higher-end MPV. I have driven them all, but none of them are as smooth as Hongguang! In the price range of RMB 50,000 to RMB 60,000, Hongguang is definitely the best! The engine is very powerful. I tested the fuel consumption on the way back, and it was 6.8L per 100 kilometers in the city. This is still the running-in period. ! Save the cliff! ”
"It's really good. I can't afford an expensive car, so I have to buy a microcar to transport my wife and children. Others use it for work, but I use it as a private car for transportation and a novice driver. I don't have much idea about power and so on. The biggest feeling is that the interior feels very good to me. There is a little bit of a new car smell, but the seats and interior materials are very good. My wife and mother said it doesn’t look like it costs more than 50,000 yuan. The car. The middle seat is very comfortable, even if your mom or dad gets car sick, give it a thumbs up! ”
"Haha, I am a plumber, and I sell Hongguang for business use. I was very reluctant to dismantle the middle and rear seats... but I have to say, they are really easy to install after disassembly! I finished dismantling them at noon. In the afternoon, a customer asked me to come to my door. I brought a full set of tools, six packs of putty powder, fifteen four-meter Rifeng pipes... and there were two workers squatting behind the car. It was awesome! ! ”
"The noise is a bit loud, but we know how much money we spend. You can't compare a car costing more than 50,000 yuan with an A8, right? Haha... Other aspects are fine, and the manual gearbox can definitely bring out the best in me. The skills of an experienced driver. When tested in second gear, the maximum output is 6,200 rpm! The new car is not registered, and no one cares about the small place. Starting at the red light directly makes a lot of luxury cars eat! Hongguang’s older cousin A8, hahahaha... cool! ”
……
The reputation of Hongguang’s first batch of users is almost overwhelmingly good!
There are occasionally a few complaints on the forum, but they are not directed at the car itself. But... I started late and failed to pick up the car that day. Come here to complain about the veteran drivers who act too quickly...
So, the first experience this group of people imparted to the new users who flocked to ask experienced drivers about their car experience was... "If you want to pick up the car on the same day, go to the 4S store early and queue up!"
Under such instructions... Zhengxin Volkswagen 4S stores in various places have ushered in another wave of peaks. And because of the ear-to-ear instruction from experienced drivers, the sales peak was concentrated in the morning.
Even after the fifth day, it was clear that 4S stores all over the country had stocks in stock, ending the sales strategy of selling some and ordering some because they were out of stock a few days ago. But most of the customers came to the store early and queued up before the store opened.
I was extremely busy in the morning and had nothing to do in the afternoon... This actually made Volkswagen dealers and salesmen everywhere dumbfounded... In response to this situation, stores in various regions had to post "adequately stocked" signs.
But this kind of reminder is useless!
After the sign was posted, the passenger flow was less in the morning, but not much in the afternoon. Customers seemed to like this kind of queuing to grab a car...
As a result, these dealers took off the "ample stock" sign and replaced it with "a small number of cars on hand".
As a result, sales are as hot as before,
After a week of sales, Hongguang has abundant power and high fuel economy. The interior is good, the chassis is stable, and the front-wheel drive and rear-wheel drive are several highlights that quickly stand out in the micro-segment market.
In a short period of time, this model, positioned as a low-end MPV, has gained the favor of many users.
Most of Hongguang's models are used for commercial purposes, and their good performance and good chassis technology give operators great confidence. These small business owners or self-employed people who are exhausted and running around for a living are very wild.
So on the Internet, all kinds of ridiculous jokes about Hongguang have emerged!