Automotive Black Technology Chapter 500: ：The miracle has just begun

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Various funny dynamic pictures, various cool and contrasting pictures, and various spoof videos that embed Hongguang into movies or animations spread rapidly under the promotion of Zhengxin. After the guidance of public opinion and the silent promotion of the spirit of ridicule among netizens, the halo of the "magic car" has been firmly placed on Hongguang's head!

For a time, the whole country became excited about Hongguang Meme!

With such enthusiasm, after two weeks of crazy sales, Hongguang has achieved sales of 100,000 units across China!

As a newly launched new car, Hongguang once again set a new sales record in the Chinese automobile market in its first week of launch, ten days after launch, and the first month of launch.

This record was previously held by Mini.

It can be said that Zhengxin has once again reached a new height with Hongguang!

Although the price of Hongguang's bicycles is not high, the price is not enough to recharge. Based on the average price of each unit of 49,000 yuan, Zhengxin Volkswagen achieved an operating income of approximately 5 billion in the first month after Hongguang went offline.

But this is not the most embarrassing thing.

What shocks the industry is that the current sales volume is only created by the first batch of credit-reporting Volkswagen brands, with less than 300 dealers across the country.

You know, after seeing the hot sales of the Volkswagen Hongguang model, Volkswagen received more than 200 dealer agent applications! There will be no preferential policies for the second batch of dealers. Just from the agency fees of this new dealer, Zhengxin has earned more than 100 million.

Currently, more than 200 Volkswagen dealers are making intense preparations. In addition, after the first batch of dealers have tasted the benefits, they are preparing to dig deeper into the local market, open branches or go to the next level. Level urban area expansion...

Taking all these new outlets into account, Zhengxin Volkswagen is likely to have a huge scale covering all third- and fourth-tier cities in China in the near future!

So the layout of Zhengxin this time can no longer be described as a simple "success".

Borrowing what Wang Dazui of Pinche.com said in the Volkswagen Hongguang column on the homepage of the website: "With one model, we can quickly establish brand value and popularity in a short period of time, and with one model, we can solve the problem of twelve vehicle manufacturing companies." Hongguang is not only a successful strategic layout of Zhengxin, but also a miracle in the history of the Chinese automobile industry. ”

The comment that Li Fanyu Wang Dazui forwarded to him on WeChat showed a coquettish smile.

Is this a miracle?

How ignorant!

The miracle is yet to come!

After a month of arduous battle, Li Fanyu did not let Zhengxin and the newly established Volkswagen brand slow down.

After meeting with the marketing department and Volkswagen branch to establish a complete sales and after-sales system, supervise market services, strengthen management of dealers in various regions, and standardize service processes, he left the group again and arrived at Go to Hongguang's production location.

Currently, five factories, Huaicheng, Yongan, Huaguang, Hexin, and Yunge, have completed capacity upgrades. Hongguang's current production and manufacturing tasks are completed by the division of labor among these five car companies. These five factories are relatively large in scale, but due to production equipment, the average daily output of each factory can only reach about 1,000 units.

Hongguang has just started, and Li Fanyu has a big plan for the future, so production capacity is still an urgent matter.

Huaicheng Factory.

When Yu Zhengnan, the factory director, saw Li Fanyu coming, he simply didn’t know what kind of standards he should use to receive him. Li Fanyu now had a god-like status in the eyes of this man who was over forty years old. A month ago, he was still thinking about how to complete the unfinished car model research and development project and get it off the production line as soon as possible to keep the factory in business and avoid bankruptcy.

At that time, Yu Zhengnan was really suffering.

The wages of the technical engineers in the factory are in arrears for a month, and the grassroots technicians have no work to do. The hard-working Yu Zhengnan barely sells his car, house, and children to support the factory.

But after Zhengxin became a shareholder and obtained the manufacturing task of Hongguang, the situation of the factory was completely different. It made a 180-degree turn!

Now the factory has recruited two new batches of technicians, working overtime to complete the huge production volume. More than 20 technical engineers have been incorporated into the management system planned by the Zhengxin expert group.

A factory on the verge of bankruptcy turned from loss to profit within a month. All of this was done by Li Fanyu.

So in Yu Zhengnan's heart, Li Fanyu was just like the God of Wealth. If Li Fanyu hadn't been still young, Yu Zhengnan would have planned to set up a memorial tablet for him and put it in his office!

"Director Li! Your Majesty is here, Your Majesty is here!"

Seeing the slave look on this guy's face, Li Fanyu couldn't help but laugh, and hurriedly straightened his back, "No, no, boss Yu, don't act like the imperial army is coming."

Seeing that even though Yu Zhengnan straightened up, the charming smile on his face did not disappear, he shook his head helplessly, "Are you okay during this period? Are there any difficulties?"

"There are definitely difficulties, but as long as the production keeps up, it won't be a problem! Don't worry, Director Li, I will definitely complete Hongguang's production tasks with quality and quantity. No matter how big the difficulties are, I can overcome them. Drop! ”

Seeing Li Fan smiling and nodding, Yu Zhengnan quickly made a gesture of invitation, "Director Li, stop standing outside and come to my office to sit for a while!"

Walking through the busy factory area, Li Fanyu arrived at the factory director's office inside the factory.

Li Fanyu came directly to Huaicheng Factory for a purpose.

As the largest factory among the 12 joint factories of Volkswagen, if Huai Changchang adds some automatic return equipment, its production capacity will be able to meet the standards in Li Fanyu's mind.

What standard?

Meet the standards required for export!

Since the wave of development in the United States, Li Fanyu has a clear plan for the future development of Zhengxin.

The Chinese market is definitely the foundation of Zhengxin.

But these achievements achieved by Zhengxin within one year, through the hot sales of the Mini and F150 models in the North American market, also made him look for a way for Zhengxin to go global and become a world-renowned car company.

So in his plan, Zhengxin must, on the one hand, do a good job in the local Chinese market and continuously introduce new models at all levels to expand its domestic influence.

The other thing is to launch some more adaptable models!

So, after seeing that Hongguang had initially established its position as the king of domestic low-end MPV sales, Li Fanyu turned his attention to foreign markets.

As a person with two experiences in time and space, he clearly knows that the real meaning of the Hongguang model is not to dominate the country.

Rather, go out and use MADEIN CHINA to send a voice from China to the global automobile market!