Automotive Black Technology Chapter 509: : Advertisements coming to my home?
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In response, Li Fanyu drank a little too much.
When he returned to the hotel and was blown by the air conditioner in the room, he felt bad all over. It was at this time that An Ning called. Li Fanyu answered the phone, and An Ning over there realized that he was drunk.
"Why did you drink so much?"
Li Fan made a silly noise and told her about the Lunan Second Machinery Factory.
"The strength of the second machine factory is indeed good. During the previous production capacity transformation, we used their stamping equipment."
Li Fanyu was not sure about this. The production line has always been handled by Sun Guoyi and the group purchasing department.
Structurally speaking, a car is divided into four parts: engine, chassis, body and electrical equipment. Specific to the production process, it is divided into four major processes: stamping, welding, painting and final assembly.
To be more specific, the flat steel plate material is first used through stamping equipment according to the corresponding requirements, and the excess parts are removed under the action of four to five presses to produce the side panels, four doors, and front and rear machines of the car. Covers and other covering parts.
Then, welding robots or robotic arms are used to assemble and weld various stamped parts to form an overall body. Then use the coating line to spray paint the body to prevent rust. Finally, the body, wheels, electrical parts, seats and other assemblies are assembled to create a complete car.
In all processes, stamping is the first process step.
Nearly 70% of the parts of the car body, including doors, roofs, side fenders, pillars and hoods, are processed by stamping equipment. Therefore, the stamping process is also known as the first of the four major automotive processes.
Based on the above, the stamping line is also nicknamed the "money printing line" in the industry and is a key equipment in the automobile manufacturing process.
When the production capacity was upgraded, An Ning, as the general control, contacted the Lunan Second Machinery Factory and purchased six 5,000-ton stamping machines and nine 2,000-ton stamping machines. But at that time, Li Fanyu was busy outside working on the joint affairs of the 12th Factory, so he didn't know about it.
Now that An Ning said this, he realized that Zhengxin had business dealings with Lunan Second Machinery Factory.
At this time, Li Fanyu really felt that it was too late to meet Zhang Zhiguo.
Since we have known each other so long, can we still have some friendship and get Lunan No. 2 Machinery Factory to give a discount on stamping equipment?
……
The next day.
Li Fanyu did not appear depressed after being hungover. After drinking some liquor, the drowsiness of this period of time was wiped away.
After packing his luggage, he, together with the technical team and people from the Volkswagen branch, escorted the production line to load the trucks and headed to Giza, Egypt's third largest city.
The Volkswagen branch staff who came to Egypt twenty days in advance, after some comparative studies, selected the location of the branch and factory here, and bought an idle factory building.
Giza is located in the lower corner of the Nile Delta. Because the Nile River has relatively abundant water resources, the climate here is still OK, unlike other parts of Egypt that are desolate. And as the capital of Giza Province and the third largest city in Egypt, it has relatively developed waterway and road transportation and a large population.
A large population means it is easy to recruit workers, and developed waterways and railways mean products can be transported at a lower cost.
The factory site chosen by Volkswagen Branch is right on the Nile River.
Build a factory here, relying on developed water transportation. Once the company's cars were produced, they could travel north through Tanda and Dahur to Alexandria via the Nile route. From this port, you can freely travel to countries along the Mediterranean such as Syria, Iraq, Greece, Portugal, Morocco, etc.
It's even worse going south, because almost all of Egypt's major cities are built on the banks of the Nile River, which runs through the entire country. Therefore, relying on this route, the company can transport products to all parts of Egypt as quickly as possible.
Furthermore, you can go further south through the Nasser Reservoir and enter Sudan, which is located in the center of Africa. Using this place as a transit point, it radiates to Nigeria, Chad, Ethiopia, Congo, Kenya, Tanzania and other southern African countries.
Based on the above, the geographical advantages of the branch are sufficient.
Li Fanyu is very satisfied with this location.
But when he looked up and saw the billboard with the Daewoo flower logo not far from the factory building, he felt instantly unhappy.
"Hey? What happened to the billboard?"
The person sent to Egypt by Zhengxin this time was Xu Sen, who used to be the vice president of the Volkswagen branch in China. Seeing Li Fanyu looking at the billboard in a daze, Xu Sen felt a little embarrassed on his face.
"Director Li, we haven't completed the purchase of this factory yet. It was just installed yesterday..."
"Oh no! Is this you protesting against me?"
……
Cairo suburbs, Daewoo Egypt branch.
"President, we have placed print advertisements near Volkswagen's factories. I believe that when they see our advertisements near their factories, their expressions will be quite wonderful."
After hearing the report from his subordinates, the branch president Luo Minhao smiled slightly.
“A group of clowns who are just jumping around and using national sentiment to leverage the market. They have just achieved some results in their country and want to expand overseas. They are simply overestimating their capabilities.”
"Yes, President, I think so too. Their brand has no reputation internationally and there is no brand foundation in Egypt. It is simply stupid to rush into this market."
"Oh, don't you know that their chairman is called Li Fanyu? In the Chinese market, maybe they can use clown acting skills to incite national sentiment, but in Egypt our H series MPV has been selling well for five years, Dai The Wo series sedan and Ruize medium-sized pickup truck also occupy a large market share. In contrast, they have not even established a complete sales system. I don't even know why the headquarters specifically told us to respond. ”
……
After stabilizing his emotions, Li Fanyu gathered people from the Volkswagen branch together and asked about the situation of Daewoo Motors in the Egyptian market.
"Director Li, we have been busy with the factory site and communicating with the Egyptian authorities during this period, and the market investigation is not yet complete."
Faced with Xu Sen's embarrassment, Li Fanyu waved his hand, "Say what you know!"
"Yes! Director Li, according to statistics from Egypt Online last year, there are currently more than 7.5 million registered vehicles in the Egyptian automobile market, including 450,000 taxis and 145,000 buses. The number of existing vehicles is about 76. . In terms of passenger car market share, sedans account for 49%, pickup trucks 16%, MPVs 15%, hatchbacks 6%, and SUVs 14%. Among Daewoo’s products, the H-series MPV is actually sold in China. The price in Egypt is about 75,000 yuan, and the annual sales volume is about 40,000 units. The three-seater Tenga is priced at about 100,000 yuan, and the annual sales volume is about 30,000 units. Their main product, the bot medium-sized pickup truck, is sold. The price is about 120,000 yuan, and the annual sales volume is about 60,000 units. ”
After hearing these data, Li Fanyu felt confident.