Automotive Black Technology Chapter 512: ：Unknown business opportunities
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Taking advantage of the popularity brought by advertising, Hongguang was launched in Egypt.
Because of its good performance, various designs and configurations specifically for the Egyptian market, and the car loan policy coordinated by DME terminal sales outlets. In the first week of its launch, Hongguang achieved sales of nearly 2,000 vehicles.
This number pales in comparison to the nearly 3,000 sold by Zhonghua on the first day it was launched.
But don’t forget, the total number of cars in Egypt is only over 7 million. Compared with other MPV models, this number is already a very good sales performance.
At the very least, Daewoo was furious anyway.
In just one week, the sales volume of H series MPVs has shrunk by nearly 30%!
This is just the beginning, if it is allowed to develop and form a reputation in the market. No one knows how serious the impact will be on the sales of its MPV models.
"Asshole! Contact DME immediately! Ask for promotions for our models. Hongguang cannot be allowed to develop like this!"
"President, we have already contacted... They said that Hongguang is now in the new product launch stage. In order to ensure the order of the sales terminal, they said it is best to wait until a week later before considering promoting our H series. ."
"How is that possible? How much will our sales shrink after two weeks? Give me the phone and I will communicate with them personally. Right faith! Right faith! They are as hateful as locusts!"
……
No matter what the reasons are, DME is also able to support Hongguang.
Hongguang's sales are now good. In the sales performance of all MPV models it represents, Hongguang is unsurprisingly in the first position. But if it’s just this one model, it’s not something that DME takes so seriously.
In other words, their appetite is much more than that.
Unlike Daewoo, Chris personally sent Hongguang's first-week sales form to Volkswagen.
In addition to announcing the good news to Li Fanyu, Chris was also asked by the company's senior management to establish good relationship with Li Fanyu and discuss the sales of other Zhengxin models in Egypt.
The so-called other models mainly refer to the F150.
The overseas sales rights of this model are in the hands of the OEM, but the OEM has not made any plans for the Egyptian market. In the eyes of DME, leaving such a good car without selling it is simply a waste of money.
But because in other countries, OEMs and DMEs compete. Therefore, they have no way to directly negotiate the agency sales rights of the F150 in the Egyptian market. They can only hope that Li Fanyu will let him negotiate with the OEM to see if they can take back the agency rights for the F150's sales rights in the Egyptian market and hand it over to them.
To put it bluntly, the reason for strongly supporting Hongguang’s sales in Egypt is to make money.
On the other hand, we are also building a good relationship with Li Fanyu and Zhengxin in order to win over the F150, a sacred car that is now known as a "money tree" in the North American market.
Li Fanyu is in the temporary office of the branch.
Faced with Chris's excessive politeness, Li Fanyu poured him a cup of tea and said with a smile: "Chris, we have an old saying in China that no one has anything to do without going to the Three Treasures Palace. There is another saying that no one has to show courtesy and is not a traitor. That’s a thief. I don’t know what kind of person you are today.”
"Haha... Mr. Li, you really know how to joke." Chris obviously understood the joke here and returned with a smile.
Li Fanyu shook his head and said, "Chris, if you have anything to do, just say it directly. Although I am an out-and-out Chinese, I personally don't like to be too subtle. At this point, you guys Americans’ straight-to-the-point approach is better.”
"Well...Mr. Li, since you mentioned it, let me tell you straight. The Audi brand under your group has previously signed an overseas sales agreement with the OEM, and they are responsible for sales outside China, including F150. There are five models in it. But sir, they have only established a sales network in North America, so... I wonder if you can negotiate with them to get the sales rights of F150 in Africa, Egypt or South Africa back to you. into our hands and hand it over to our DME?”
Uh-huh?
Concerned about the F150?
Have a vision!
Li Fanyu really thought about this before.
When the OEM reached cooperation with Zhengxin, they signed an overseas distribution rights, but now they only deal with the North American market.
Now if Zhengxin wants to sell several current Audi models in other countries, he has to go through them first and obtain the sales rights from them.
Then the question arises; what is the behavior of OEM?
In Li Fanyu's view, this is completely an act of standing in the pit and not taking a shit!
Now that Chris took the initiative to mention this matter to himself, he nodded with a smile and said: "No problem, I will discuss this matter with them. But I don't know..."
Seeing him looking at him with deep meaning in his eyes, Chris quickly said: "Mr. Li, don't worry. We can bear the expenses incurred in recovering the agency sales rights or other losses caused to your group. Forty percent."
Haha!
Come on, old man!
"Haha...that's good. As a person like me, I don't see people being sincere..."
……
According to Li Fanyu's thinking, the OEM does not have sales channels in markets other than North America, so it should not be difficult to take back the sales rights by himself.
After all, the "overseas sales rights" outside the North American market are just a fictitious thing placed with OEMs and cannot create profits.
But it turns out that he thought it was too simple.
It is of little use in other people’s hands at the moment, but I can’t bear the fact that the F150 is now selling so fast. Through communication, Li Fanyu learned that the OEM is already laying out the global market and is planning to use the F150 as its flagship product to enter other countries. .
In fact, even if the OEM has no plans to expand globally, the overseas agency rights for such a hot-selling car as the F150 will never be released easily.
But no matter what, the contract was signed at that time, and now they act in accordance with the contract. Even if they don't give you this right, there is nothing you can do.
In short, DME and Li Fanyu’s wishful thinking did not work.
After receiving a call from Li Fanyu, Chris was obviously a little depressed.
There is no other reason; as the director of DME's Egyptian marketing department, if he takes down the F150 and sells it in the market, it will be a huge benefit to his personal future, money and income.
Thinking that the worried duck has flown away, Chris’s tone on the phone was quite disappointed: “Oh... Mr. Li, although pickup trucks account for only 15% of the Egyptian car market, in other parts of Africa , Pickup trucks are a pretty big market.”
"Oh?"
Li Fanyu frowned.
The current business of Volkswagen Branch has just started. It has not been established for a long time, and even its understanding of the Egyptian market is not deep.
Hearing Chris sigh like this, he asked: "Can you tell me more specifically?"
"Mr. Li, although I can't do this business with you. But as a friend, I suggest that you urge the OEM to put the F150 into the African market as soon as possible. I am very responsible to tell you the pickup truck market statistics in the African market. It's not complete. In the entire African market, pickup trucks actually occupy far more than 15% of the market! We learned from investigating the operations of some car import companies that in Somalia alone, the proportion of pickup trucks The annual import volume is about 60,000 units, which is much higher in countries like Libya that are in constant war.”
Huh?
Li Fanyu smashed his mouth and frowned deeper.
From Chris's words, he seemed to notice something different.
What these words say... seems to hide some business opportunities that are not known to outsiders!