Automotive Black Technology Chapter 623: : Let’s wait and see after it goes on sale!
www.lnmao.org, the fastest update to the latest chapter of automotive black technology!
Zhengxin’s actions this time are too big. After the three models were put into research and development at the same time, the entire Zhengxin Group, Zhengxin R&D Center, as well as the industrial park and related supporting companies are engaged in frequent activities.
In this case, it is impossible not to attract the attention of the industry.
In just the second week after Zhengxin started investing in research and development, industry news broke the information about these three models of Zhengxin.
Of course, the so-called information is mostly specious speculation.
However, after some digging by some reporters, they still learned the categories of the three models being developed by Zhengxin - two medium-sized SUVs and one off-road vehicle.
This research and development effort is by no means unintensive. Based on Zhengxin's consistent behavior and the performance of its products in the market, there were immediately two calls of "the gospel is coming" and "the wolf is coming" within the industry.
But in addition to this expectation and fear, there are also some people who have deep objections to the products that Zhengxin is about to launch.
Among these people, some are purely against Zhengxin, while others are worried about Li Fanyu's action from the perspective of Zhengxin and the market.
For example, a senior moderator of the Pinche.com forum is a well-known online car reviewer and short-term sniper.
After seeing that Zhengxin was about to launch two medium-sized SUVs, the Audi Q5 and the Volkswagen Tiguan, for the SUV market, he quickly posted a post on the homepage of Pinche.com titled "My opinion on Zhengxin product launch; I don’t understand what Brother Fan is doing, how can the product line be so rich?”
In the post, the short-term sniper conducted a detailed analysis of Zhengxin Group's actions based on the rough data of Zhengxin's three models that were revealed on the Internet, and based on the current SUV market.
“A week ago, I had the honor to attend the press conference of Zhengxin Group. On the 500th day of Zhengxin’s establishment, Ms. An Ning, who serves as the group’s CEO, revealed at the meeting that Zhengxin will focus on the SUV and off-road vehicle market. , launching three models for the Audi and Volkswagen brands respectively. One is an off-road model tentatively named Volkswagen Land Cruiser, and the other is a mid-size SUV named Audi Q5. Coincidentally, the other is also a mid-size SUV. SUV - Volkswagen Tiguan
If I had not entered the venue as a car reviewer and had not obtained the qualification to be interviewed, I would definitely have asked Ms. An Ning at the venue what the purpose of Zhengxin's arrangement was.
As we all know, Volkswagen and Audi are both owned by Zhengxin, but they are separated to differentiate their product positioning. Essentially, it can be understood that these are high-end and low-end brands under Zhengxin.
Under such circumstances, is it necessary to buy two mid-sized SUVs at the same time?
It is true that the current SUV market is hot. There is indeed a lack of SUV category among the two brands of Zhengxin. If CEO An Ning said, this move is to enrich Zhengxin’s product lineup. So is it more appropriate to launch SUVs of different levels?
Audi is a high-end brand, so there is no problem with the Q5, a mid-sized SUV. But since we want to lay out the SUV market, is it appropriate for a low-end brand under the group to also launch a medium-sized SUV? And does the Land Cruiser, a medium-to-large off-road vehicle, meet Volkswagen's current positioning?
Since the plan is to target the SUV market and roll out three models at the same time, will these three products be in the compact, mid-size and medium-large categories to enrich Zhengxin’s current product lineup?
Or to put it another way, if we strike at one point and integrate all three levels of models into one brand, Volkswagen or Audi, will it increase the brand's influence and competitiveness?
According to Wang Dazui, a good friend of Brother Fan and also a good friend of mine, Zhengxin’s two medium-sized SUVs, the Q5 and Tiguan, both use the same front-end platform, as do the gasoline and diesel versions. It adopts ZGX series engine.
Volkswagen is low-end and Audi is high-end. With such similar model layouts and assemblies, what should be used to distinguish these two SUVs?
Interior and electrical equipment?
Where are the segmented positioning of these two cars?
Looking at the development product lines of foreign car companies, everything is moving towards the goal of familyization. However, this new launch of Zhengxin neither continues according to a single brand nor covers the market according to product levels. This is completely nonsense that is almost willful!
Compared with Zhengxin’s previous linear product launches, this is simply nonsense! ”
Li Fanyu has been busy, running around at home and abroad. Even his own Weibo has not been updated for a long time, so he has not even logged into the forum of Guopinche.com.
Originally, he would not be able to see such posts.
But what a coincidence, because the ratings of the first season of "Top Gear" produced by Pinche.com exploded. So at the end of the season, I wanted to do a special episode.
First of all, it is to give feedback and thanks to the viewers who love this show. Secondly, it is also to gain exposure and attention for the next season.
Li Fanyu himself is the most topical figure in the domestic automobile industry and the producer of the original program. In addition, he is also a good friend of Big Mouth, the No. 1 mission king of "Top Gear", so he couldn't escape being invited to do this special episode.
Although the group is very busy now, whether Li Fanyu participates in research and development of this scale no longer plays a big role.
So after receiving the invitation, Li Fanyu agreed.
The purpose of this product is not simple. Three models, Q5 Tiguan and Land Cruiser, are about to be released. We must create some topics and increase exposure.
Because there was an interaction session with netizens after the special episode, and the main way of interaction was through live broadcast, Weibo and Pinche.com forum, so he logged into the forum account that he had not used for a long time.
Upon this, I saw this hot post on the Pinche.com forum.
To be honest, after seeing posts about Zhengxin fans worrying about Zhengxin from a market perspective, although there are doubts here, Li Fanyu still feels warm in his heart.
This warm feeling is the same as opening a book at the starting point and encountering readers who provide comments or urgings - although it may seem rude on the surface, it is actually full of motivation to maintain it.
The post has been posted for more than six hours at this time. Because short-term snipers are well versed in the automotive industry and have posted a large number of informative technical posts and analysis posts in the past, this moderator is very popular among car enthusiasts. The appeal is still quite strong.
When Li Fanyu entered the post, there were already more than a thousand comments. Among these comments, some support the short-term sniper view, some analyze the inner meaning of Zhengxin's move from various angles, and some simply use soy sauce to sell their cute experience.
But Li Fanyu read it over and over again before seriously replying;
"First of all, thank you short-term sniper for questioning Zhengxin. Because the three models have not yet entered the testing stage, I cannot disclose too much details to the outside world. But one thing is for sure, I am not showy. Haha...
Up to now, Zhengxin has developed into a commercial entity with five main business segments: complete vehicles, power, spare parts, materials, and energy.
If we focus on making cars, then I completely agree with the short-term sniper's opinion that bringing three levels of SUV models to the market under one brand is definitely the most appropriate and most in line with Zhengxin's interests.
However, starting from the business components of the entire group, our models cannot only consider the automotive market, but also need to complement and complement other business parts of the group.
However, no matter what kind of car model is launched, Zhengxin will adhere to the principle of making good cars and not cheating others. So I can only say one thing about the many concerns and questions now - wait and see after it is launched! ”