Automotive Black Technology Chapter 630: : Tiguan is launched!

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In the quiet expansion of Zhengxin Energy Branch, three models, Tiguan, Q5 and Land Cruiser, have also passed the review by the Ministry of Industry and Information Technology and officially entered the listing stage.

According to the market survey jointly conducted by the Group Marketing Department and two branches of Audi and Volkswagen, and after carefully comparing competitors and the market environment, the prices and launch plans of the three models were determined.

Because publicity needs to be focused, although Li Fanyu requested that the three models be rolled off the production line at the same time, in order to highlight the product aspect, An Ning and Huang Qi discussed it and staggered the three models. There is some time difference, so that among the three models, the Tiguan, which is most likely to generate the largest sales, will be launched first.

In terms of pricing, Tiguan, Volkswagen’s first compact SUV, is divided into three versions based on different power configurations and displacements.

They are the gasoline version equipped with two ZGX-888TFSI engines, 1.6L and 1.8L, and the diesel version ZGX-TDI2.0T.

Because of the different comfort configurations, the 1.6 gasoline version is divided into basic type and comfort type. There is essentially no difference between the two cars.

Every car made by Zhengxin will not use things like navigation and reversing images that cost only three to four hundred yuan to force the price. Therefore, consumers can see that even the 1.6L basic model of Tiguan, the entry-level model in the entire car series, is also equipped with necessary replica electronic equipment such as navigation and reversing imaging.

So the comfort model does increase comfort; such as leather seats, sunroof and other hard-passing configurations.

The 1.8L version is similar. With the same power, the interior, air conditioning, lights and other configurations of the elite and premium versions have been greatly improved.

The prices of these four cars are 14, 15.5, 17 and 190,000 yuan respectively.

Among them, the 1.8-liter turbocharged exclusive version with a naked price of 190,000 yuan has reached a very high level in terms of configuration.

Such as panoramic sunroof, cruise control, electric adjustment of the main and passenger seats, double-row seats with ventilation and heating, leather steering wheel, 10-speaker HIFI car audio, front and rear sensing wipers, etc. For a compact SUV It can be said to be top-notch internal and external configurations.

But among the three power versions, the diesel version equipped with a TDI engine can be said to be a more alternative one.

This version, in addition to only having a 2.0T TDI turbocharged diesel version, is also only at the level of the 1.6L gasoline entry version in terms of configuration.

In terms of price, it is almost the same as the 1.8L elite version. It's even slightly higher - 175,000 yuan.

There are now close to 650 dealers for Volkswagen brands nationwide. Compared with the more than 200 people at the beginning, the growth is not slow. But in order to prevent malicious competition among agents from affecting the brand's business order and environment, Zhengxin closed its doors and raised its entry standards.

After more than half a month of eager anticipation, the Tiguan is officially launched, ahead of the Land Cruiser, and is accepting orders from Volkswagen 4S stores across the country.

When the internal ordering channel was opened, after carefully understanding the model configuration and refining the selling points, the dealers were a little confused.

What the **** is this diesel version?

These dealers are not unaware of Zhengxin’s launch of a diesel version of Tiguan. When Zhengxin conducted road tests and tests on Tiguan before, it had already been exposed in the news.

But according to the thinking of these dealers, diesel versions of family cars are not very popular in the market due to the current diesel oil quality and convenience of refueling.

According to their thinking, since Zhengxin has launched a diesel version of you, they must come up with some means to ensure sales.

For example, lower the price and price the gasoline version at a lower price to stimulate consumers to purchase.

But now...

Seeing the extremely low comfort configuration on the configuration list and the retail price of 175,000, these dealers immediately lost confidence in this model.

In their opinion, this car...except for the new 2.0L turbocharged TDI engine, which looks good on paper, has no selling points at all!

The diesel version of family cars originally did not perform well in the market, but now with this price and configuration, who will they sell it to?

As a result, the Zhengxin Volkswagen branch received calls from 4S stores all over the country.

The purpose of these agents is one - can they distribute a small amount of diesel version of Tiguan, or even not distribute it at all?

Because there was a lesson learned before that insufficient stocking affected sales when Hongguang was launched, Zhengxin Volkswagen formulated a supply plan after that.

According to regulations, Zhengxin will evaluate the actual sales of 4S stores in various places, and calculate the distribution volume for them according to their own methods when the first batch of new models are distributed.

But this is different from Acura’s previous forceful inventory filling. If any of the first batch of distributed cars does not sell well, they can be recovered through off-site transfer or return of goods, reducing the inventory costs of agents.

But the problem is that returning goods also requires freight. It felt that this diesel version was in danger of being sold off, so the agents used their brains.

I thought that the public, who have always been easy to talk to, would agree to this request under the turbulent public sentiment.

Unexpectedly, all the agents who called and proposed to reduce the distribution volume of the diesel version of Tiguan were hit hard!

Using the official reply, "This new model, the diesel model is what our Director Li values ​​the most. And Zhengxin Group will also have a complete plan for what you are currently worried about. According to reliable sources , the diesel model is to be sold together with the new products of our Zhengxin Group Energy Branch, so we cannot agree to your request."

Though these agents felt uncomfortable after being hit with a setback, they just went about their business step by step.

To be fair, Volkswagen's two models, Hongguang and Fighter, have made them money in the past six months or so. Basically, they don't dare to fight with Volkswagen over this new model.

It was under such circumstances that Tiguan was launched.

Because the SUV market has been booming in recent times, there is almost no need to think so much. The group already has great confidence in the sales of Volkswagen's compact SUV.

In almost everyone's estimation, there is no reason why this car will not be popular.

From the perspective of power, size, various configurations and even the halo that Volkswagen has gathered after the two magic cars of Hongguang and Fighter, the market is also full of expectations for Tiguan's performance.

Facts have indeed proven that Tiguan did not disappoint these people.

Only with Volkswagen pre-marketing the market two weeks in advance, Tiguan achieved quite commendable results on the first day it was launched.

With a nationwide sales volume of 57,000 units on the first day off the production line, Zhengxin’s first SUV model to be launched has achieved a gratifying score!

But...

Not surprisingly, the diesel version really hit the market.

When Li Fanyu saw on the sales statistics table that the diesel Tiguan sales accounted for less than 5% of the gasoline version, he became furious.

"Damn it! Call Meng Yun and Hao Li and tell them to hurry up!"