Automotive Black Technology Chapter 655: : Unprecedented fire!

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Zhongzhou Hengyuan Volkswagen 4S store.

After delays caused by weather and delays of up to 20 days, the first batch of 20 Land Cruisers finally arrived at the store. They had already started training three days ago. The Land Cruiser parameters and selling points of three models and two power versions have been refined.

The previous successful launch of Tiguan has given 4S in-store sales staff great confidence. The outstanding performance of the Land Cruiser in the snowstorm has made everyone full of expectations for the sales of this model.

In order to cooperate with the launch of Land Cruiser, the store specially adjusted the exhibition area of ​​Tiguan, which has achieved brilliant results. The Land Tour exhibition area was displayed in the center of the store - that is the most conspicuous location of this expanded 4S store covering an area of ​​nearly 6,000 square meters!

Outside the store, the three-story main floor of Hengyuan Volkswagen 4S store has been decorated with colorful ribbons and huge hydrogen balloons with banners.

Eight twenty.

With the 18-gun salute at the entrance of the store, Zhengxin Land Patrol officially landed in Zhongzhou!

Customers who had been waiting outside poured into the store almost as soon as the store door opened. Even though they were prepared for such a scene, the salespeople were still deeply shocked by such a large number of customers!

Puyang, Hecheng Volkswagen 4S store.

At this time, the store was already crowded.

Although they have experienced the hot sales of the Fighter and Tiguan models, the more than 20 salesmen in the store still felt dizzy.

Too many customers! There are so many people wanting to test drive it! I can’t even take care of it!

Just one hour after opening, the queue waiting for a test drive was already more than fifty meters outside the store!

Many of these salespeople have experience working in other brands. Even though they were looking forward to the sales of the Land Cruiser, they never expected that a car that could not be compared to a pure off-road model would be so favored in the market!

An off-road vehicle is not an SUV. Whether it is a non-load-bearing body, a higher body center of gravity than an SUV model, and the maintenance costs caused by a complex drive structure, this type of vehicle is more suitable for outdoor activities. Non-paved roads cannot be said to be friendly to urban highways.

The overly large body and inflexible operation mean that this car is difficult to use as a family car.

So!

There are so many customers in the store now, which can only indicate two possibilities;

Or, many of these customers who seem to be eager to make a deal are irrationally consuming.

Either it is that most of the potential customers in Puyang who are in demand for off-road vehicles have gathered at the Volkswagen 4S store!

Suibin, Antai Volkswagen 4S store.

Like many 4S stores in other areas, the Antai Volkswagen 4S store included the Zhengxin rescue team’s deeds during the snow disaster as a promotional element.

Although Zhengxin has never regarded this matter as a selling point in specific publicity, it uses Land Cruiser's good performance in Mongolia Province as a sentiment for marketing. However, these dealers don't care so much, and have integrated some representative videos and pictures of the disaster-stricken areas in Mongolia Province into their land tour exhibition areas as tools to showcase Zhengxin's first pure off-road model.

But it is obvious that Antai has done more thoroughly.

On the large LED electronic display in the Land Cruiser exhibition area, Liu Qing and others were caught in the snow. The Land Cruiser they drove crossed the dry riverbed under the snow, leaping across the snowfield like a whale. The video on is being played repeatedly.

The display boards on both sides of the exhibition area are also occupied by various disaster relief pictures with land patrol figures!

Snowfields, Gobi, deserts, mountains...the rescue photos with various extreme environments as the background are like medals, presenting Land Patrol's achievements in the snow disaster in Mongolia to consumers!

However, this act, which was suspected of boasting, deeply touched the excitement of customers. Many customers, after viewing these videos and photos, went through the car purchase procedures without even waiting for a test drive!

In the eyes of these customers, the performance of the Land Cruiser is already there, and there is no need to waste time waiting for a long test drive in the sea of ​​people!

However, because Luxun’s favorability in Mongolia was so high, it also caused a lot of jokes. 4S stores in some areas encountered many ridiculous things during the sales process.

Just like Dongchang, Zhengda Volkswagen 4S store.

At this time, it was already the fifth hour since Luxunzheng went on sale.

The salesperson in charge of reception in the Zhengda store rushed to the manager and boss in a panic.

The boss who was busy helping the cashier handle the car purchase procedures for customers looked up and looked at the flustered salesperson who was yelling bad words. He frowned and said, "What's going on? Don't yell, be careful of the impact!"

"Sorry boss, Manager Wu! There are many people outside the door, holding big banners and holding them up at the door!"

Hearing the news, boss Liu Jingcheng was heartbroken! He has seen too many banners in front of 4S stores!

He used to be a distributor under the Mitsubishi brand. After the broken shaft incident, he left this cheating brand and switched to Zhengxin. But in those years, he often received purchase customers who threw banners and threw eggs!

Don’t talk about these things that happened in the year of the monkey, let’s talk about the present.

Just last month, a 4S store next door was slapped with a banner. That's because the cars they sold had abnormal engine noises and they didn't solve the problem for consumers. As a result, the engines stalled on the highway and caused a car accident.

So the car owner’s family blocked the battered car at the entrance of the 4S store, and put up a large banner with red letters on a white background saying “Profiteers pay for life”...

In that scene, even as a bystander, Liu Jingcheng was still frightened.

At this time, when he heard that someone was holding a banner in front of the store, he immediately thought that something had happened to the car sold in the store, causing a serious accident.

So he immediately threw the invoice in his hand on the table and asked the manager beside him sternly: "Has our store received any complaints or serious after-sales problems recently?"

"What's the matter, boss!? Not to mention the recent past, from the time we opened until now, we haven't encountered anything like this!"

Boss Liu thought for a moment, then waved to the manager beside him, "Let's go out and have a look!"

When the two of them pushed aside the crowd of customers and walked out the door, they saw two large banners.

A banner reads: "Conscientious companies are of good faith and lend a helping hand in times of crisis."

Another one read: "The new model Land Cruiser shows off its power in dangerous situations."

Just as Boss Liu and the store manager were dumbfounded looking at the two banners that had given them a false alarm, the group of people held up another slightly shorter banner.

——"Just buy it!"

Poof,

Seeing these three banners, Boss Liu couldn't hold back his salt soda and squirted out.

Haha,

This is a couplet!

Look at this rhythm, it’s Zhengxin’s fans who have come to support Lu Xun!