Automotive Black Technology Chapter 658: : Yes, it’s Land Rover!
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Yes, Land Rover.
It was the guy whose Chinese name was called Land Rover and his English name was called LANDROVER in that time and space before the course of automobile history changed.
In other words, the fate of this off-road vehicle brand, which was so popular in the time and space before the automobile history process changed, can really be described as Duomu.
If you personify this brand and write a resume, then the person who looks at the resume will shed tears of bitterness for him;
English name: LANDROVER.
Chinese name: "Rover" in Hong Kong and Macao. It was originally named "Land Rover" in mainland China. However, when applying for a Chinese passport, it was discovered that it had been registered by a company, so it was renamed "Land Rover".
Birthplace: England.
Date of birth: 1904.
Personal experience: Born in 1904, he grew up stumbling with his cute and practical attributes. After passing its infancy in 1948, the multifunctional four-wheel drive positioned itself as an adult.
In 1966, his mother Rover sold herself to Leyland Motors and became a child worker and godson of Leyland Motors.
In 1988, stepmother Leyland's company went bankrupt and she sold herself to British Aerospace. Land Rover once again changed owners following the stepmother and became a subsidiary of Yingyu.
But who does God spare?
Only six years later, the second stepmother, British Aerospace Corporation, sold the little Land Rover that had just found warmth and sent it to the German aunt BMW's house. Become an inconspicuous horse breeder in the BMW family.
But it was far from being the last warm nest of the little Land Rover. After raising the horse in Aunt BMW’s house for six years, Aunt BMW ruthlessly sold it to the American monster Ford in March 2000.
Uncle Ford had a rich family and was the largest wealthy man in the automobile country at that time. Even in front of King Benz, he has to be a bit thin-faced. The wandering little Land Rover once thought that as long as he leaned under Uncle Ford's big bird and served it with an anus, he would be able to be sweet for a long time.
But he was wrong,
Even if he died, he would never have thought that Uncle Ford would package himself and his brother Jaguar and sell them to the Asanta family to grow curry when the family was in financial crisis in 2008!
You must know that Asanta was originally a toilet cleaner in his hometown **** town in England!
In one hundred and four years, he changed his mother five times. In the end, he was adopted as an adopted son by his long-term laborer who cleaned toilets.
Except for time and destiny, all that is left is mourning...
As an outsider, in Li Fanyu's view, after Land Rover was acquired by Tata, it was the point where Land Rover completely said goodbye to its British roots.
This century-old British off-road vehicle brand has embarked on an endless road of cheating since Ford transferred its ownership to Tata.
After Ford acquired Land Rover, it put a deep American brand on this pure British off-road vehicle brand. The cars produced fully embody the American style - no major faults, but a lot of minor faults.
But after Tata took over, the Land Rover brand was completely tainted with curry flavor.
——That is, there are many small problems and a lot of big problems...
As for various defects and faults that can be forcibly eliminated due to immature manufacturing processes, then the Discovery 4, known as the "all-terrain off-road vehicle", can even smell the fact that even the differential lock has been reduced. Land Rover has a thick Indian accent.
What really made Land Rover completely change its flavor was the Land Rover Discovery Sport and the new-generation Discovery, also known as Discovery 5, launched after Tata took over.
These two cars, as models launched after Tata took over Land Rover, were completely taken over by Tata designers and engineers.
With their bizarre aesthetics, these people have completely abandoned Land Rover's tough style that has lasted for nearly a hundred years. It completely subverts the standard off-road elements of the Land Rover Discovery that have been square, tough and extremely hormonal since its inception, and creates a guy who is just like dough melting on the road.
This feeling coincides with the style of Bollywood movies - even if it is an action movie, he has to add a scene where the male and female protagonists team up with the villain and the supporting actor Long Tai sings and dances a bridge of collective convulsions part.
In the midst of a good plot, I force-feed you a mouthful of shit.
In a word; how awkward!
But this has nothing to do with Li Fanyu.
Considering the current market situation, if you want to establish a brand focusing on mid-to-high-end SUV and off-road vehicle models, Li Fanyu can't think of any brand that is more appropriate than Land Rover.
Originally, it was An Ning's suggestion when setting up a sub-brand focusing on SUVs and off-road vehicles. As for the name of the new brand, An Ning thought it would just be nice and representative. Therefore, since the name Land Rover is relatively prestigious, we settled on it with Li Fanyu without any further research by the group.
But what she didn't know was that Li Fanyu didn't just come up with a name.
He already had a plan in mind, and he had already privately finalized the first model to be launched by the brand and its publicity plan.
As soon as this news was announced at the celebration party, it aroused discussion among Zhengxin employees present.
At first, the discussion was that Li Fanyu was too cunning and tricked everyone.
But then, expectant and thoughtful expressions appeared on the faces of most Zhengxin executives.
This is a new brand, a new branch!
Now that Li Fanyu has made the decision, he said that Zhengxin will face a wave of personnel transfers in the short term to prepare for the establishment of a new branch!
In other words, the senior or middle managers of Zhengxin present will face a major opportunity to develop for the group and take charge of their own business!
As a result, Li Fanyu was instantly enveloped in a lustful gaze...
……
On the second day after the celebration party, Zhengxin Group was busy.
Guessing who will hand over the new subsidiaries and brands has become the hottest topic within the group this year. After all, it is a big move for the group, and it is related to the future development of many middle- and high-level personnel. All kinds of speculations are making a lot of noise.
Zhengxin is located in the small conference room next to Li Fanyu's office, which is the place that is regarded as the "source of all evil" by the employees below.
The reason why this small conference room is called the "source of all evil" is that non-top leaders of the group cannot participate in the discussions held here. In other words, this is where the real senior leaders of Zhengxin discuss matters and make decisions behind closed doors.
But at this time, there were two people staring at each other in the conference room.
Li Fanyu, Li Kai.
"Are you going or not?"
"I won't go! I won't go even if I die! My marketing department is doing a good job, why do I have to suffer through that?"
"You're not going, right? Well, your marketing department will organize immediately to conduct research on the North American market and the African market, and work with the operations department to help improve the marketing strategies and organizational structures of these two regional branches."
"Director Li, isn't it kind of you to do this?"
"You want to be kind? You can do it! After you finish the land patrol and the army, you can quickly drive the Land Rover for me. Although it is considered a level job, the boss of the branch is considered kind. Right? Xiaoqing will be transferred to the new company as your secretary."
Xiao Qing, also known as Xiao Qing, is Wang Meimei's secretary and the recognized beauty in the group - Li Kai's fiancée.
Li Fanyu looked at the grinning Li Kai and nodded at the table, "I do business at work and secretary after get off work. Are you kind?"
Li Kai's face fell, "Dr. Li, please stop talking, I'll go! But..."
"Can we change the secretary to someone else? It's boring to be together all the time..."