Automotive Black Technology Chapter 702: : The end of the year brings great changes to the world!
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In the past year, Zhengxin has made frequent moves in the domestic and international markets, successfully rolling off two performance vehicles, two pickup trucks and three off-road vehicles. In the eyes of outsiders and insiders, it is simply a sight to behold.
I thought that with the combination of boxing moves, Zhengxin Group would calm down a bit by the end of the year and sit on its credit book and enjoy the results of its victory.
But what I didn’t expect was that just before the end of the year, Zhengshin once again released his ultimate move!
First, Zhengxin Group officially announced the establishment of a new subsidiary, Land Rover. The brand will focus on high-end SUVs and off-road models, and has recently rolled out its first product, the large luxury off-road vehicle Zhengxin Land Rover Range Rover.
You know, the popularity of the SUV market in recent years has driven all car companies into a state of madness. Not to mention that foreign brands are frequently strengthening their layout, using various sedan platforms for research and development, and launching various SUV products for the Chinese market. Even the national brands that have emerged recently in China are also putting their experience here in an attempt to succeed in this era that is about to surpass sedans. Take a share of the automotive market segment.
As for Zhengxin, the Volkswagen compact SUV Tiguan, the medium-sized SUV Audi Q5, and the Land Cruiser, which shined during the snowstorm in Mongolia, have been rolled off the production line one after another. Such a high frequency of product rollouts has already shocked the market. Competitors at the same level feel intimidated. The emergence of Land Rover has brought forward the product array of Zhengxin, occupying all categories except full-size off-road vehicles, which have a small share in the Chinese market!
The high-end luxury positioning also fills the gap for domestic manufacturers in the field of high value-added off-road models. Representing Chinese local car companies, it will soon have products that directly compete with high-end SUV off-road vehicles such as the Eurolian MH-SUV series and the Mercedes-Benz G series!
Almost simultaneously with this news, Ma Rao, the most influential director in China, announced through Weibo that his new movie script was partially completed and was already in the preparation stage. The script of the new film was provided by Li Fanyu, funded by Zhengxin's film and television company SOI, and strongly sponsored by the Zhengxin Land Rover brand. It was directed by himself, and Liam Neeson and Zhou Qingyu once again co-starred.
This is undoubtedly a bomb released by Zhengxin before the Lunar New Year!
But it's not over yet.
Immediately afterwards, the general assembly department released news.
The research and development of China's new generation of main battle tanks is coming to an end. The new tanks adopt my country's independently developed new tank main gun, fire control system, electronic countermeasures system and various tactical accessories. Within the weapon platform, a brand new power system is equipped.
Following this news, the old industrial base near the Tiancheng Military Division was cleared, and five warehouses and workshops once used by the army to store armored vehicles and combat readiness supplies were vacated, and the Zhengxin Power Military Division production was quietly installed. The big name of the factory.
Although this action is secretive, some people still smell something different.
But this is not the end of Zhengxin's series of actions.
Only the fourth day after Zhengxin announced the official establishment of the Land Rover brand, Zhengxin and Guangqi jointly issued a statement. The two groups have reached a cooperation intention today. They will jointly invest and adopt a highly cooperative approach at the production and technical levels to establish a new automobile brand, Tengshi!
The new brand will not continue the passenger car field products of this private and public enterprise, but will target the transportation or industrial vehicle market.
After this news was released, the industry exploded;
"Breaking news! State-owned enterprises and private enterprises work together to make a difference, and Guangqi Zhengxin cooperates in depth to lay out the transport vehicle and industrial vehicle markets!"
"Guang Qi, the third brother of the Eight Great Banners, joins hands with the village head landlord Li. Guang Qi Zhengxin joins forces, will they work together to steal the eldest brother's job?"
"Zhengxin Guangqi joins forces to enter a new field. Is it a powerful alliance, or is it a partnership between two laymen to lose money?"
"The companies have different shapes and sizes, but they are actually together. Zhengxin has set off the red hijab of Guangqi!"
"Tengshi, what exactly are you trying to do as a brand?"
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With the hustle and bustle, the Lunar New Year is about to come, the Chinese automobile industry is extremely lively!
At this time, Zhengxin, who was at the forefront of the storm, paid no attention to the speculation and comments from the outside world.
Everyone in the group is busy. The Land Rover Range Rover is about to roll off the production line. Branch offices, marketing departments, and power companies are all taking frequent actions to welcome the rise of Zhengxin's new brand and new models.
As Zhengxin and Guangqi join forces to establish a new automobile brand, Zhengxin’s internal personnel transfer is also in full swing. As the year comes to an end, the year-end evaluations of various departments in the company have also been completed. Promotions are being promoted and supplements are being supplemented. The human resources department has become a miniature wet market!
Wang Meimei, with a big belly of more than six months, and a pair of short legs that were slightly thick due to pregnancy, kept rolling around. When she sent a stack of reports to the president's office, Li Fanyu was having a small meeting in the office with An Ning. In the living room, I met with Guangqi’s negotiation team.
"Director Li! This is the resume of the middle-level managers within the group extracted according to your request. Our Human Resources Department has given suggestions based on the personal abilities of these personnel. Please review and select."
"Well, put it there." Li Fanyu nodded and pointed to An Ning's desk.
Looking at Wang Meimei's bloated figure, Li Fan said with a silly smile: "Meimei, please quickly tell the deputy manager of your department and go home to rest and wait for the birth. Running around with a big belly, people think I am Exploiting labor!”
Wang Meimei wiped the fine sweat on her head, faced the smiling gazes of the guests in the reception room, and said slightly, "Director Li, why should I rest... Mr. An was there last month?" I was sent home once, and now that I'm used to it, I can't stay home at all. I almost couldn't get over my prenatal depression after resting at home for three days. Now that the group is busy, I stay even more at home. I can’t stand it anymore.”
"Hey! I've never seen a pregnant woman like you. Okay, just be careful and let the people below do the work of sending people to and from you. Don't run around all day long."
"Oh, Director Li, Mr. An, if there is nothing else, I will go first."
Seeing Li Fanyu nodding, Wang Meimei nodded to everyone, then turned and left.
After he left, Kang Tongcheng turned sideways and said to Li Fanyu: "Dr. Li knows people well, knows how to make good use of them, and knows how to use his orders. It's really enviable to watch."
Li Fanyu waved his hand, "Don't say that, Director Kang. As the chairman of the board, I hope they can be lazy, otherwise I will feel really uncomfortable."
Pretend!
A dry smile appeared on the faces of the people in Guangqi, and they complained wildly in their hearts.
An Ning looked at Li Fanyu's pleading expression and smiled slightly: "Director Kang, we are determined to dispatch personnel to Tengshi Heavy Industry and will select these resumes. If nothing else happens, within a week The construction of the personnel structure will be completed within 10 days. ”
Kang Tongcheng nodded, his eyes flashed slightly, and said: "We at Guangqi are also arranging personnel, but I feel that this aspect is secondary. I feel that the most important problem now is Tengshi Heavy Industry Product issues. Director Li, you are very sensitive to market trends. I wonder if you have any plans in mind regarding the product."
Seeing the expression on Kang Tongcheng's face, Li Fanyu smiled slightly;
"Dr. Kang. If you ask this, you may have already made a plan in your heart, right?"