Automotive Black Technology Chapter 709: : Taking the luxury market by storm!
www.lnmao.org, the fastest update to the latest chapter of automotive black technology!
New Year passed quickly.
Li Fanyu, who had gained a little weight, returned to the group after being taught all day long by Mother Li’s rolling pin that “it’s been a year and I still haven’t had a good meal at home.”
After the festival, it’s time to get to work!
The Land Rover Range Rover has gone through a month-long publicity. When the Ministry of Industry and Information Technology came to work on the third day of the Lunar New Year, they prioritized completing the review work. Although it has not caught up with the golden period of sales a year ago, the launch of Range Rover is already imminent.
After several days of preparation, Range Rover finally released the most conclusive news that it will be launched nationwide!
After more than two months of research and development, Range Rover, a car that has been called the "King of Traps" in the industry during the course of automobile history, has been completely transformed thanks to the efforts of Li Fanyu and Zhengxin R&D engineers.
To be honest, in the time and space before the course of automobile history changed, except for the Evoque and Discovery, two models of Land Rover that were developed under the leadership of the Tata Group, the remaining Land Rover models were mainly classic models. All good.
Whether it is design or performance, it is worthy of its high-end positioning. Like Defender and Range Rover, we found that these three models are all products above the qualification line.
Although there are some flaws, the flaws are not hidden and it can still be called a good car. But after Tata took over, all the models under this brand have changed.
There are three major contrasts in that time and space.
"Santana is indestructible to drive, but it will destroy China if it cannot be repaired." "Domineering is indestructible to drive, but Jeep cannot be repaired." "Land Cruise is indestructible to drive, but Land Rover cannot be repaired."
Land Rover's entire range of vehicles has been consistently high on the consumer complaint rankings in North America. Being regarded as an extremely bad benchmark shows how much people hate it.
But in fact, there is no problem with the design and concept - the problem lies with the craftsmanship and accessories, and the deliberate simplicity of Chinese products.
Not to mention the issue of simple provisioning, this is corporate behavior.
Let’s talk about the issues of craftsmanship and accessories. To talk about these two issues, we have to start with the Indian automobile industry.
The Indian automobile industry is actually like that. The level of China's industry at that time was already very bad, but if you look around and find a backer, then India is the obvious choice.
In addition to the unbearable smell of curry in this magical country, the entire manufacturing industry is terrible. How bad is it?
For example; it is said that at a certain Indian Air Force base, pilots are afraid to get on the fighter jets that are assembled and maintained by the base themselves - they are afraid that they will not be able to come back.
It's like this.
This country has been colonized for too long, and its caste social structure has also made the manufacturing industry, which gathers a large number of lower-class people, appear extremely careless and resigned.
And if a country like this that doesn't even have a good foundation wants to play with the design and manufacturing of luxury cars, the consequences can be imagined.
It can be said that the Land Rover in that time and space perfectly embodied this resignation and nonchalance. Let’s take a look at several frequently criticized faults in all Land Rover models;
In the Chinese market, there is a joking saying among Land Rover owners: a Land Rover that has not leaked oil after four years is not a qualified Land Rover. Just go to any second-hand car market, no matter if it’s the flagship Range Rover or the entry-level Freelander, find a Land Rover that’s more than three years old, just lift the hood, and you’ll be sure to wipe the inside with it. The toilet paper in my mouth is as oily as the toilet paper.
In the North American market, the most common reason for complaints about all Land Rover series is oil leakage.
What is the reason for this?
The assembly process is not up to par
What causes oil leakage? It’s just the gap between the machinery and the pipeline!
Another point that consumers hate to the core of their teeth is the failure of the electronic control system on Land Rover models or the frequent occurrence of fault codes.
Although these faults cannot be said to be fatal or affect driving, they occur frequently and cannot be repaired no matter how hard they are. This is also one of the reasons why consumers are going crazy.
Take Land Rover's control panel as an example. Touch screen failures often occur. But this is not a complete failure, but an inability to truly convey control instructions. For example, the car owner wants to listen to a song and orders music. But the map popped out with a click. For example, a car owner wants to use a map, but the car's stereo becomes inexplicably loud.
Of course, more often than not, neither of these operations can be performed. The entire operation panel will be stuck in some strange place, and it will stay stuck all day long.
There are many nonsensical electronic control faults, such as the reversing radar beeping randomly but not sounding the alarm when it encounters an obstacle.
In addition to the failure of the electronic control, various buttons seemed to have their own distinct personalities and would not listen to the car owner, and various fault codes were also annoying.
But these fault codes are often not real faults. Maybe the car owner has been troubled by a yellow exclamation mark for many days. When he went to the 4S store to remove it, he found that there was nothing wrong at all. It might have been caused by a slight and short short circuit.
According to normal design, this kind of slight short circuit will generally not trigger fault detection. But I don’t know what Tata’s product engineers are thinking. The car has a lot of problems in the first place, but the detection sensitivity is adjusted so high.
I guess it’s either because of my cleverness or because the boss’s salary is too low.
But what is more likely is that India's electronic component manufacturing level has reached the best limit of what they can do.
I heard that Apple will move all iPhone 8 and later fuselage production to India. Perhaps Apple feels a strong threat from Samsung and wants to compete fiercely with Samsung in terms of natural self-destruction rate in the future.
That's too far.
Because of these problems, Li Fanyu issued very strict requirements to the group regarding Range Rover's quality control.
Under the abnormal inspection and acceptance standards of Zhengxin, the probability of engineers and parts suppliers making such mistakes is extremely low, infinitely equal to zero! It can be said that all the above problems cannot exist here at Zhengxin!
Li Fan foolishly considered Range Rover from the perspective of the industry.
It can be said that the Land Rover brand is not only to enrich the group's SUV product lineup, but also to directly target the luxury market!
Although in the second half of the year before last, Zhengxin had its own flagship model A8 on the market. But at that time, Zhengxin's production capacity was very weak. It launched its own flagship model, but failed to achieve a cost advantage.
How does the luxury of A8 come from?
It is made with the most stringent quality control system, Zhengxin Renhe Industrial Park's spare parts supply with the spirit of Frequency Laoming, and with extremely low efficiency similar to hand-made!
This can be seen from the cost of the A8 flagship version of nearly 1.2 million and the selling price of more than 2 million.
But after more than a year of development, today, with great progress made in production capacity and scale, everything is no longer what it used to be!
Li Fanyu wants to use Range Rover to create a storm in China's luxury market!
Automotive Black Technology Chapter 709: : Taking the luxury market by storm!
www.lnmao.org, the fastest update to the latest chapter of automotive black technology!
New Year passed quickly.
Li Fanyu, who had gained a little weight, returned to the group after being taught all day long by Mother Li’s rolling pin that “it’s been a year and I still haven’t had a good meal at home.”
After the festival, it’s time to get to work!
The Land Rover Range Rover has gone through a month-long publicity. When the Ministry of Industry and Information Technology came to work on the third day of the Lunar New Year, they prioritized completing the review work. Although it has not caught up with the golden period of sales a year ago, the launch of Range Rover is already imminent.
After several days of preparation, Range Rover finally released the most conclusive news that it will be launched nationwide!
After more than two months of research and development, Range Rover, a car that has been called the "King of Traps" in the industry during the course of automobile history, has been completely transformed thanks to the efforts of Li Fanyu and Zhengxin R&D engineers.
To be honest, in the time and space before the course of automobile history changed, except for the Evoque and Discovery, two models of Land Rover that were developed under the leadership of the Tata Group, the remaining Land Rover models were mainly classic models. All good.
Whether it is design or performance, it is worthy of its high-end positioning. Like Defender and Range Rover, we found that these three models are all products above the qualification line.
Although there are some flaws, the flaws are not hidden and it can still be called a good car. But after Tata took over, all the models under this brand have changed.
There are three major contrasts in that time and space.
"Santana is indestructible to drive, but it will destroy China if it cannot be repaired." "Domineering is indestructible to drive, but Jeep cannot be repaired." "Land Cruise is indestructible to drive, but Land Rover cannot be repaired."
Land Rover's entire range of vehicles has been consistently high on the consumer complaint rankings in North America. Being regarded as an extremely bad benchmark shows how much people hate it.
But in fact, there is no problem with the design and concept - the problem lies with the craftsmanship and accessories, and the deliberate simplicity of Chinese products.
Not to mention the issue of simple provisioning, this is corporate behavior.
Let’s talk about the issues of craftsmanship and accessories. To talk about these two issues, we have to start with the Indian automobile industry.
The Indian automobile industry is actually like that. The level of China's industry at that time was already very bad, but if you look around and find a backer, then India is the obvious choice.
In addition to the unbearable smell of curry in this magical country, the entire manufacturing industry is terrible. How bad is it?
For example; it is said that at a certain Indian Air Force base, pilots are afraid to get on the fighter jets that are assembled and maintained by the base themselves - they are afraid that they will not be able to come back.
It's like this.
This country has been colonized for too long, and its caste social structure has also made the manufacturing industry, which gathers a large number of lower-class people, appear extremely careless and resigned.
And if a country like this that doesn't even have a good foundation wants to play with the design and manufacturing of luxury cars, the consequences can be imagined.
It can be said that the Land Rover in that time and space perfectly embodied this resignation and nonchalance. Let’s take a look at several frequently criticized faults in all Land Rover models;
In the Chinese market, there is a joking saying among Land Rover owners: a Land Rover that has not leaked oil after four years is not a qualified Land Rover. Just go to any second-hand car market, no matter if it’s the flagship Range Rover or the entry-level Freelander, find a Land Rover that’s more than three years old, just lift the hood, and you’ll be sure to wipe the inside with it. The toilet paper in my mouth is as oily as the toilet paper.
In the North American market, the most common reason for complaints about all Land Rover series is oil leakage.
What is the reason for this?
The assembly process is not up to par
What causes oil leakage? It’s just the gap between the machinery and the pipeline!
Another point that consumers hate to the core of their teeth is the failure of the electronic control system on Land Rover models or the frequent occurrence of fault codes.
Although these faults cannot be said to be fatal or affect driving, they occur frequently and cannot be repaired no matter how hard they are. This is also one of the reasons why consumers are going crazy.
Take Land Rover's control panel as an example. Touch screen failures often occur. But this is not a complete failure, but an inability to truly convey control instructions. For example, the car owner wants to listen to a song and orders music. But the map popped out with a click. For example, a car owner wants to use a map, but the car's stereo becomes inexplicably loud.
Of course, more often than not, neither of these operations can be performed. The entire operation panel will be stuck in some strange place, and it will stay stuck all day long.
There are many nonsensical electronic control faults, such as the reversing radar beeping randomly but not sounding the alarm when it encounters an obstacle.
In addition to the failure of the electronic control, various buttons seemed to have their own distinct personalities and would not listen to the car owner, and various fault codes were also annoying.
But these fault codes are often not real faults. Maybe the car owner has been troubled by a yellow exclamation mark for many days. When he went to the 4S store to remove it, he found that there was nothing wrong at all. It might have been caused by a slight and short short circuit.
According to normal design, this kind of slight short circuit will generally not trigger fault detection. But I don’t know what Tata’s product engineers are thinking. The car has a lot of problems in the first place, but the detection sensitivity is adjusted so high.
I guess it’s either because of my cleverness or because the boss’s salary is too low.
But what is more likely is that India's electronic component manufacturing level has reached the best limit of what they can do.
I heard that Apple will move all iPhone 8 and later fuselage production to India. Perhaps Apple feels a strong threat from Samsung and wants to compete fiercely with Samsung in terms of natural self-destruction rate in the future.
That's too far.
Because of these problems, Li Fanyu issued very strict requirements to the group regarding Range Rover's quality control.
Under the abnormal inspection and acceptance standards of Zhengxin, the probability of engineers and parts suppliers making such mistakes is extremely low, infinitely equal to zero! It can be said that all the above problems cannot exist here at Zhengxin!
Li Fan foolishly considered Range Rover from the perspective of the industry.
It can be said that the Land Rover brand is not only to enrich the group's SUV product lineup, but also to directly target the luxury market!
Although in the second half of the year before last, Zhengxin had its own flagship model A8 on the market. But at that time, Zhengxin's production capacity was very weak. It launched its own flagship model, but failed to achieve a cost advantage.
How does the luxury of A8 come from?
It is made with the most stringent quality control system, Zhengxin Renhe Industrial Park's spare parts supply with the spirit of Frequency Laoming, and with extremely low efficiency similar to hand-made!
This can be seen from the cost of the A8 flagship version of nearly 1.2 million and the selling price of more than 2 million.
But after more than a year of development, today, with great progress made in production capacity and scale, everything is no longer what it used to be!
Li Fanyu wants to use Range Rover to create a storm in China's luxury market!